With another major product launch imminent, Utopia has introduced three new dedicated brochures.
Designed to provide clear focus to its largest range of furniture to date Utopia has split its offering to provide a focused solution for Fitted Furniture, Modular Furniture and the Roseberry painted timber collection, whilst also comprehensively covering its complementary products portfolio.
With significant product launches across the board this Spring, the brochures feature new imagery to inspire consumers as well as suggesting creative and imaginative solutions for every bathroom type.
In keeping with its environmental policy, Utopia is acutely mindful of the impact of brochure production. Whilst many people view brochures online with the option to download them, there is still a definite requirement for a printed brochure and the company has therefore taken advantage of the latest developments in paper sourcing and printing techniques to minimise the impact of this.
As Helen Clark, Utopia’s Head of Marketing, explains “Working closely with our ISO14001 accredited printing partner, we have specified that all paper used is not only FSC certified but also ECF (Elemental Chlorine Free), which means it has been bleached using chlorine dioxide as opposed to the more harmful chlorine gas method. In addition, the printing process uses vegetable-based inks and water-based coatings, and a minimum of 40% of each brochure is recycled material.”
Utopia has also opted to go one step further by paying an additional supplement to carbon balance the paper through the World Land Trust, an international conservation charity that protects the world’s most biologically significant and threatened habitats acre by acre.
