Utopia recently welcomed bathroom retailers, supply partners and installers to its Wolverhampton headquarters last week as part of a four-day open house. Designed to coincide with retailers visiting the KBB exhibition, Utopia used the event to present a large number of new products and preview exciting new collections scheduled for launch later in the year.
Utopia’s showroom was dramatically updated for the event, with 22 brand new displays showcasing new additions to the company’s extensive collection. It was also the ideal opportunity, in conjunction with activities at KBB 2024, to present the new Innovation in Motion collaboration featuring FurnSpin technology in partnership with Hettich UK.
Commenting on the success of the event, Helen Clark, head of marketing at Utopia, said “We always embrace opportunities to see our retail partners face to face on site and it was really encouraging to see their enthusiastic reaction to our latest products. Their informed opinion is invaluable, too, so it was an excellent opportunity to give them a sneak preview of our current new product development plans.”
Continuing, Helen said “We had such positive feedback after the event with comments including “Great range of new products, colours and love new Geo”, “Amazing showroom, I now want to redesign ours” and “Really relaxed day and tour, lots of new ideas”.”
As well as showcasing its entire product range through more than 60 displays, Utopia sees its spacious showroom as an extension of retailers’ own showrooms and is always happy to welcome retail partners and their customers on site by appointment should they wish to view a particular range they don’t currently have on display.
Utopia Furniture Ltd, 01902 406402, www.utopiagroup.com
