
Features by Diane Larner founder and editor of Bathroom Review & Kitchens Review.
Diane Larner launched both titles over 12 years ago and has been writing about the bathroom and kitchen interior design industry ever since, publishing regular features across the two sectors.
ISH Frankfurt 2025 opened its doors to over 160,000 visitors from 150 countries in early March. It brought together manufacturers, industry leaders, designers, and innovators to showcase the latest trends in sustainable design, smart technologies, and eco-friendly solutions.
For the bathroom sector, water-saving innovation, twinned with resource efficiency, was billed as a key theme of this show. Many exhibitors unveiled products that prioritise energy and help users conserve water. The Future of Water section captured the spotlight, featuring new technologies designed to reduce consumption while maintaining high performance. From smart, connected systems to innovative water-saving features, ISH Frankfurt 2025 demonstrated how the bathroom sector is embracing a greener, more sustainable future.
Digital transformation embedded within the latest bathroom design highlighted the growing trend for smart, connected bathroom systems. Numerous exhibitors showcased innovations with digital and app controls and intelligent solutions designed to enhance daily living and accessibility.
Diane Larner attended the event and compiled six inspirational bathroom highlights.
SIX T O P P I C K S from ISH 2025

Leading the future at ISH: Jaquar’s vision for luxury & smart bath solutions
Jaquar’s dedication to pioneering design was evident in its latest innovations, which were unveiled at ISH 2025.

Ideal Standard unveils i.life O Collection at ISH 2025
Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, previewed its new i.life O collection at ISH 2025 in Frankfurt.

VitrA showcases bathroom design and innovation at ISH
VitrA showcased a range of new bathroom products, reinforcing its commitment to outstanding design and innovative technology.

Kaldewei excels at ISH with NUIO DUO designer bathtub
The high-end Zen Edition bathtub includes infrared heat, music and lighting, all of which are operated by an intuitive panel

Barbie™ x HEWI bathroom collection unveiled at ISH Frankfurt
The new Barbie x HEWI sanitary collection marries timeless Bauhaus design principles with Barbie’s iconic colour palette.

hansgrohe reinvents the washbasin with Avalegra
hansgrohe showcased its new Avalegra AquaUnit. Said to be in an entirely new bathroom category because it includes washbasin and tap in one unit.

Wolfgang Marzin, president and chief executive officer (CEO) of Messe Frankfurt
The atmosphere at ISH 2025 was outstanding – the halls were buzzing, and the conversations were in-depth and forward-looking. The industry is ready and willing to shape the future. ISH has reaffirmed its status as the world’s leading trade fair: 72 per cent international exhibitors and 163,157 visitors speak for themselves.
“ISH 2025 has powerfully demonstrated that innovative solutions to meet basic needs have long been available. Our exhibitors have shown that the transition to a sustainable economy is not only vital, but already underway – despite the challenges we currently face. They are developing technologies that improve our daily lives while making them more sustainable.”



Ruth Davies, VitrA UK marketing director

We were delighted to be at ISH for our 21st year, showcasing our latest products and innovations. This year we presented a wide range of new products, including new sanitaryware, furniture, and brassware as well as V-Care smart toilets and the groundbreaking SonicFlush technology.
“Sustainability was also a key focus, with dedicated space highlighting our ethos. We showcased our recycled washbasin as well as our new recycled toilet seat, alongside the introduction of our SustaINdex system, which ranks our products based on their environmental and social impact, covering materials, production, transportation, and packaging. A huge thank you to everyone who visited us – it was fantastic to share our innovations and hear your feedback!”





About ISH Frankfurt
ISH Frankfurt is the world’s leading trade fair for bathroom, building, energy, and air-conditioning technologies, held biennially in Frankfurt, Germany. As a key event in the industry, it showcases the latest trends and innovations, offering a platform for manufacturers, designers, and experts to present groundbreaking solutions for the built environment. The fair is renowned for its focus on sustainability, smart technologies, and energy efficiency, making it a must-attend event for anyone looking to stay ahead in the evolving world of bathroom and building services.
At ISH, global leaders gather to explore cutting-edge products and share insights on the future of water management, digital transformation, and eco-friendly design. The event plays a pivotal role in shaping industry standards and promotes the adoption of green technologies that enhance both functionality and sustainability. With its forward-thinking approach, ISH continues to be the premier destination for discovering the innovations that will define the future of living and working spaces.
ISH will be back on the 15th -19th March 2027