Global authority Pantone has announced Peach Fuzz as its Colour of the Year, which also marks the 25th anniversary of the annual selection.

Pantone 13-1023 Peach Fuzz is a gentle velvety tone, claimed to enrich mind, body, and soul as to meet the need for nurturing, empathy and compassion and imaginings of a more peaceful future.

According to the colour authority, this warm and cozy peach hue is subtly sensual and brings a feeling of tenderness, communitcating a message of caring, sharing, community and collaboration.

Executive director of Pantone Colour Institute Leatrice Eiseman commented: “A cosy peach hue softly nestled between pink and orange, it brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves.

She continued: “Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing.

“An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

The new colour follows on from Viva Magenta, the colour of 2023, which was claimed to symbolize strength, and its first Colour of the Year Cerulean Blue, in 1999.

Colour of the year for 2022 was Opal Blue