A familiar face to many in the kbb industry and bringing a wealth of experience to the role, Alex Cooper joins Sanipex Group as sales and marketing director for the UK.

Alex joins the business from The Shower Lab, where he progressed from area sales manager to sales director, a position he held for around seven years.

It was after completing an Advanced HND in Interior, Architectural and Spatial Design in Edinburgh that Alex moved south to take up his first opportunity in the kbb sector, with West One Bathrooms. From here he moved to take on a managerial role at Surrey-based independent retailer Lewis Charles Bathrooms, before moving on to a sales-driven role at Majestic Showers.

Speaking of his experience to date, Alex comments: “I owe a lot of my knowledge to my start at West One Bathrooms where I gained huge product knowledge and experience that set me off on a great foot in my 20 years south of the border in the kbb industry.”

Now, Alex is looking forward to his new role at Sanipex UK, using the skills he has gathered in design and sales to work with a brand that is full of quality and exciting product designs.

Alex is responsible for the Group’s activities in the UK market. His role covers the management of both the Bagnodesign bathroom brand and the Sanipex UK business, which has a wider offer including the Gymkhana outdoor living programme.

Alex says: “What excites me most about Sanipex Group and the Bagnodesign brand is the innovative nature of the company and its forward-thinking, progressive attitude it has shown to the sector. This can be highlighted by the huge growth in the MEA area, where I knew the company stood head and shoulders above other brands. It’s an exciting opportunity to capture that ethos and expand it here in the UK with my retail and contract knowledge.”

For more details, contact Sanipex Group on 01924 233977 or visit www.bagnodesign.it