Oxfordshire-based bathroom company VitrA has appointed Lauren Baxter as a key account manager responsible for DIY Channels.

Lauren brings a wealth of Retail Store Management experience, having worked for blue-chip companies like Marks & Spencer before moving to international paint manufacturer Sherwin Williams where she has spent 8 years, working her way up to National Account Manager for Trade &DIY UK and Ireland.

Steve Breen, managing director for VitrA Bathrooms, says, “We are fortunate to attract talent like Lauren to the VitrA family.  She has relevant expertise developing and driving successful sales strategies and will undoubtedly be a huge asset as we progress our channel development.”

Lauren says, “VitrA is an exciting, innovative company.  I look forward to working with the team and developing the multi-site retail business channel.”

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