Mermaid Panels, best known as a leading European shower panel supplier, has launched a new and improved website with a Professional Resource Centre for its trade partners, and enhanced features for its consumer customers.

The new website features an intuitive interface that streamlines the customer journey, customers from all sales channels including consumers, retailers, installers and designers will benefit from refreshed, inspiring and practical content as well as a selection of new features.

Featuring a completely modernised look and feel, the website provides a dedicated hub to spotlight Mermaid’s product range and delivers an inspirational journey through the brand’s decors and ranges via a user-optimised design.

Mermaid Panels’ trade partners will benefit from a new Professional Resource Centre, a digital hub designed for retailers and installers to access everything they may need: from FAQs and brochure downloads to a completely streamlined sample ordering process, and even an all-new ‘Find your nearest Business Manager’ function which facilitates a quick and simple way for customers to engage with and seek support from the brand’s experts directly.

“As a brand, Mermaid Panels serves several different channels and customers, and so first and foremost our objective was to create an accessible platform that captured this” says Sasha Betty, Digital Marketing Specialist at Mermaid Panels.

“The website overhaul has been 6 months in the making and we are thrilled with the final outcome and customer feedback so far. Whether you are a retailer, installer, designer or consumer, our new site will provide you with specialised benefits: from research and decision-making right through to installation and aftercare. We have taken on board common customer pain points over the years and invested in a solution that we feel will really make all the difference and also bring the Mermaid Panels brand firmly into the digital age.”

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