In a move that will help bathroom retailers offer consumers even more design possibilities, Mermaid has partnered with showroom technology company, Virtual Worlds.

Mermaid’s bathroom panels are now available on the CAD-inspired platform, allowing retailers to showcase the stunning surfaces in photorealistic 3D. Those using the 4D technology offered by Virtual Worlds will also be able to fully immerse customers in bespoke bathroom and wetroom environments designed using Mermaid surfaces.

While space-conscious retailers will benefit from being able to display a wider variety of products than the typical showroom can accommodate, the technology also allows customers to see the endless design possibilities the Mermaid panel ranges can create. With the Mermaid Elite range not requiring trims, a contiguous effect encompassing shower niches and enclosures, statement walls, and windowsills can also be created.

Keely Greenhalgh, National Sales Manager at Mermaid said: “Mermaid is thrilled to be joining Virtual Worlds. Offering our versatile range of panelling solutions digitally will allow retailers to provide a greater choice of products to consumers. By visualising in 3D what can be achieved from using the panels, bathroom planning is taken to the next level, opening up a world of design ideas that some may not have even considered possible.

“The brand’s inclusion in Virtual World’s product catalogue will bring greater exposure to Mermaid and the bathroom panelling category as a whole. When realised in photorealistic 3D or fully immersive 4D virtual reality, even the biggest advocates of bathroom tiles are likely to be swayed by the striking effect panels can create. With an impressive range of styles also on offer, including stone, marble and wood effects, it is even possible to recreate the aesthetic of tiles if that’s what the consumer desires.”

Nathan Maclean, Managing Director at Virtual Worlds, added: “We’re delighted to welcome the Mermaid brand on board to Virtual Worlds. The partnership enables retailers to easily include these products within their designs while offering the consumer even more choice and opportunity for creativity when planning their new bathrooms,

“Our design technology is playing an increasingly important part in the retail dynamic of the KBB world, providing an immersive planning experience where consumers are able to try before they buy and the constraints of the physical showroom in terms of floor space become a thing of the past. Increasing our manufacturer portfolio with the addition of these brands is an important part of this.”

For more information about Mermaid Panels and the complete spectrum of bathroom surfaces available, or to order a sample, visit

For more information on Virtual Worlds call 01908 663 848 or visit

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