Accor has announced it is bringing its Mondrian brand back to the city of London as part of its expansion of the Group’s Lifestyle network. The new Mondrian Shoreditch replaces the former Curtain Hotel and boasts 120 rooms.
The opening of Mondrian Shoreditch – a new European flagship – marks the return of the brand to London and further increases Accor’s footprint in the city, where more than 60 hotels include much-loved classics such as The Savoy, a Fairmont managed hotel, Sofitel London St James, and the highly-anticipated Raffles London at The OWO. Although travel guidelines due to the pandemic continue to evolve, the capital’s inbound tourism is expected to increase by 21% from last year according to PWC UK.
Occupying the former Curtain hotel in London’s hip Shoreditch neighbourhood, the 120-room property – which is owned by Reuben Brothers – has been given a top-to-toe overhaul that fully embraces the Mondrian brand’s individual, fun-loving spirit. As such, there is a lively collection of restaurants and bars that also emphasize Accor’s commitment to offering experiences tied to local communities, iconic designs and unique concepts revolving around F&B and entertainment.
Last year the Group finalized the acquisition of sbe and also entered into exclusive negotiations with Ennismore to form the world’s leading Lifestyle operator in the hospitality sector. Once complete, this union will bring together an unrivalled portfolio of world-class brands, including The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25h, 21c Museum Hotels, TRIBE, JO&JOE and Working From_.