The Kitchen Bathroom Buying Group (KBBG) is collaborating with Will Francis, a Social Media Expert, to share his advice, invaluable tips and the latest trends for navigating the social media landscape in 2024.  

The webinar is on Thursday, 7th December 2023, at 1 pm. It is an exclusive opportunity for KBBG members to gain key insights into the benefits of social media for their businesses. The session will be tailored specifically for independent kitchen and bathroom specialists to support their social media strategies.

Will Francis has helped some of the world’s most loved brands, including Samsung, Nike, Penguin Books, Warner Bros, Spotify and many more, to reach their audiences in more innovative and meaningful ways. In the noughties, he was a key member of the team at the pioneering social network MySpace and has been involved in ‘social media’ since before the term existed.

Will now shares his knowledge through training, consultancy and keynote speeches in-house for global brands and at conferences. He also delivers courses for some of the biggest training providers, including the Chartered Institute of Marketing. Through the KBBG, Will is delivering his expertise to the KBB industry and has been working on some unmissable content and key takeaways, specifically for independent kitchen and bathroom retailer members.

Bill Miller, Managing Director, KBBG, says: “We are delighted to collaborate with Will to support our members with their social media strategies for 2024. Will is a true master in this field and is tailoring the webinar to help our members set a simple and effective strategy. The hour-long session will cover real-life examples of businesses with successful social media strategies, the platforms that our members should be targeting, plus the current trends that help social content perform well. We’ll also host a Q&A session, giving our members the opportunity to have any burning questions answered directly from an expert.”

KBBG members can register to attend the webinar by following the link on their invitation. If you are an independent kitchen/bathroom specialist, and not a member of the KBBG, call Bill Miller on 07887 247811 or email for more information or to enquire about joining the buying group. You can also visit the website at