Kaldewei, alongside the Frankfurt-based interior label e15 and British designer Bethan Laura Wood, invited guests to Casa Flash Art in Palazzo Durini at Fuorisalone 2024 in Milan.
The bathroom manufacturer showcased the new ‘e15 for Kaldewei collection’ designed by Stefan Diez. The furniture of the new collection is crafted from solid European oak. Stools and benches, a footboard, a towel holder, and a bathtub bridge made of oiled oak serve various functions. They are complemented by accessories made of soft, water-repellent leather. A clever and practical feature is that the bag and towel loop can be magnetically attached to the edge of the steel enamel tub. The warm and natural surfaces of the e15 for Kaldewei collection complement the iconic Kaldewei products made of glazed titanium steel, offered in a unique colour palette.
Bath[o]philia
Kaldewei and e15 showcased its new collection of furniture and accessories at its design metropolis location, hosted by the Italian art magazine Flash Art. The setting, ideal for groundbreaking bathroom installations, saw Kaldewei merge sustainability and meditative aspects to create “Bath[o]philia,” inspired by the positivist concept of “Biophilia” by German philosopher Erich Fromm. This term combines the ancient Greek words “Bios” for life and “Philia” for love.
Stefan Diez is responsible for the design language and works for both premium brands. The design series by Bethan Laura Wood was equally impressive, transforming glazed bathroom objects into true works of art.
The concept is based on Fromm’s “passionate love for life and all living things”. It is translated into “Bathophilia” – with the bath as a retreat for moments full of harmony, devotion, and aesthetic enjoyment. With “Bath[o]philia” at Fuorisalone, Kaldewei created an intimate sanctuary, an oasis of calm amidst the pulsating centre of Milan.
Guests of Casa Flash Art were offered a further highlight: “Avocado Dreams,” British designer Bethan Laura Wood created a complete bathroom edition, including a bathtub, shower area, and washbasin for Kaldewei. These objects, made of noble steel enamel and decorated with almost psychedelic patterns by Wood, are true art pieces – initially seeming more suited for an art gallery than a private sanctuary. The shimmering colour palette and swirling patterns underscore the passionate love for the living and thus perfectly fit Kaldewei’s Bath[o]philia concept
