Bathroom specialist Aqualisa today announced that Joe Brawn has joined the British manufacturer as head of product management, leading the company’s product strategy and overseeing the introduction of new Aqualisa solutions to the UK and international markets.

Reporting to Mike Simpson, product and marketing director, Joe commenced his role at Aqualisa on 1 November 2021, and leads a team of six product managers and executives responsible for managing the company’s extensive bathroom portfolio and developing its long-term product roadmap. As part of this new position, Joe will be pivotal in the expansion of the Aqualisa line-up and enhancements to the customer experience throughout the range. One of his first plans is to design and implement a bespoke product management framework to streamline launches and increase the efficiency of new product delivery.

An experienced product management leader, Joe’s career has spanned more than 15 years. He joins Aqualisa from kitchenware company DKB Household where he headed up global product management of the Cole & Mason brand. Previous positions have included global brand manager at Bissell Homecare, Inc, and product manager at Vax.

Joe Brawn commented, “Aqualisa is an inspiring British company with advanced, ground-breaking products and a hugely exciting future vision, so the opportunity to be part of the journey to fulfil this potential was too good to miss. I look forward to driving forward the product strategy to extend the company’s market offering in all channels, and to working with the product management team to deliver best practice and provide a superior customer experience across the product portfolio. I am particularly focused on growing Aqualisa’s position as leaders in sustainability and smart digital showers, and providing customers with even more choice in this rapidly-growing category.”

Mike Simpson, product and marketing director, added, “The expansion of our product line-up is essential to our ambitious growth strategy, and I believe Joe’s breadth of experience and expertise from across a varied range of industries will add immense value to our organisation. I look forward to working closely with Joe to reinforce our leadership in pioneering bathroom technology and to successfully developing our product innovation pipeline to meet our long-term business objectives.”

Joe has a busy family life with two children under four years old. A serious sports fan, during his rare free time, his biggest passion is watching and playing rugby, and generally keeping fit. He also likes to unwind listening to his favourite music tracks.

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