Ideal Standard will display the pinnacle of its design offering, the Atelier Collections, at HIX on Thursday 17th and Friday 18th November.  

This year’s event marks the first time Ideal Standard has exhibited at Europe’s biggest hotel design show, with the bathroom manufacturer holding a prominent position at Stand 2 in London’s Business Design Centre. 

The Atelier Collections are Ideal Standard’s leading design-led offering, combining the manufacturing expertise of Ideal Standard with the renowned vision of chief design officer and co-founder of Palomba Serafini Associati (PS+A), Roberto Palomba. 

Award-winning products from the collections such as Linda X, Conca, Ipalyss and Tipo Z will be showcased for designers, specifiers and hoteliers to see in the flesh, and the Blend Cube and Blend Curve WCs will also be displayed as part of a complete bathroom solution for projects.  

With innovation a core part of Ideal Standard’s business, the bathroom manufacturer will also be displaying its Ceratherm Navigo built-in shower valve at HIX. The new mixer features push-button technology that makes temperature and flow selection easy, safe and intuitive – a key consideration for hotels. Additionally, Ideal Standard will also be showcasing their PVD finishes on the T125 exposed shower system with Brushed Gold, Magnetic Grey and Silver Storm available alongside a traditional chrome. The colour range marks the first time Ideal Standard has used PVD finishes on exposed showers systems. 

Anil Madan, non-residential marketing manager at Ideal Standard International NV, said: “HIX is one of the most important design events of the year, and we’re excited to be exhibiting for the first time. We’ll be showcasing our latest innovative products and stunning Atelier Collections to hoteliers and specifiers from across the industry.”  

Both the Atelier Collections and Ceratherm Navigo shower valves are perfect for designers and specifiers looking to elevate design in hotel spaces, and can be easily paired with other Ideal Standard products through the unique Singular™ philosophy. Singular™ provides an end-to-end product and service offering for designers and specifiers alike, making it simple to combine products from the brand’s wider offering to create truly individual spaces.  

Anil Madan added: “We’re also looking forward to showcasing our Singular™ philosophy, which truly simplifies the specification process while providing a comprehensive range of award-winning solutions – perfect for creating quality, design-led hotel bathrooms and washrooms.” 

To register to attend HIX, visit: 

To find out more about the Atelier Collections, visit:  

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