Ideal Standard is set to deliver a number of fully-funded apprenticeships to small and medium-sized enterprises (SMEs) during Installer Show 2024.  

Through the apprenticeships, those selected will receive fully accredited installation qualifications for the installer trade, with training delivered by a CIPHE-recognised training provider. 

 In addition to fully funding the apprenticeships, Ideal Standard will provide 1-1 support to the SMEs throughout the process, assisting not just with recruitment but all training and onboarding of the apprentice – while providing on-the-job support from its team of service engineers. 

SMEs and apprentices will be able to visit Ideal Standard’s UK sites and receive factory tours, providing a valuable look into the manufacturing of Ideal Standard’s ceramic ranges, how the business works, and the full supply chain process. 

Businesses can enter the giveaway by completing a short quiz and application form or by signing up at Ideal Standard’s stand, 4F13, with entry open to companies wanting to sign up an apprentice for an industry-specific qualification. 

One winner will be announced on days one and two of the Installer Show during the ‘Bathrooms and Beers’ sessions at the BMA theatre starting at 4.00 pm, with a third winner will be announced at the BMA theatre at 3.00 pm on day three. A panel of judges made up of Ideal Standard and Bathroom Manufacturers Association representatives will review and select the fortunate companies.  

Jo Edwards, Channel Director, Residential and Trade: “Apprentices and SMEs are the backbone of the installation and plumbing sector, and we want to ensure the next generation of installers have the investment they need to flourish. 

“It’s key for us to work closely with SMEs and installers to support the sector, understand current trends and ways of working, and make a real difference.” 

Tom Reynolds, CEO of the Bathroom Manufacturers Association added: “Apprenticeship initiatives like this are vital to helping the KBB and installation industry become more attractive to young people across the UK.  

“The extra steps Ideal Standard is taking to support apprentices and SMEs with access to its manufacturing plants and on-the-job support are key to futureproofing the industry and attracting new and diverse talent.” 

To find out more about the apprenticeships and fill in the quiz, visit: