The digital experience hub GROHE X has been awarded a Red Dot Award Brands & Communication Design 2021 in the category “Digital Solutions“.

Launched in mid-March this year, GROHE X has quickly proven to be a success with current visitor numbers currently topping 2,500 per day.

Prof. Dr. Peter Zec, initiator and CEO of Red Dot, emphasised the importance of digital solutions for the success of brands and companies, especially in today’s world. “As an award winner, GROHE has proven that they think ‘outside the box’. The brand knows how to act quickly in times of crisis and use upheavals for new design approaches. In this way, they master important challenges and also make a valuable contribution to the further development of society.”

With GROHE X, LIXIL in the EMENA region claims it has developed the first digital platform of its kind in the industry. GROHE X is a content hub tailored to the interests of industry target groups with zones dedicated to product, inspiration and know-how transfer alongside tutorials and specialist events, and opportunities to connect with brand experts, facilitates a unique user experience.

About the Red Dot Award “Brands & Communication Design”
With around 20,000 entries, the annual Red Dot Award is one of the largest design competitions in the world. Its origins date back to 1955 and the famous Red Dot award has long since established itself as one of the most coveted seals of quality for good design. From products, brand communication and creative projects to design concepts and prototypes, the Red Dot Award documents the most important trends worldwide.

Discover further information about the GROHE X platform here: