GROHE partnered with Berlin’s 5th annual Greentech Festival to accelerate efforts towards a resource-saving future.
GROHE presented technologies designed to enable a more sustainable everyday life by saving water and energy without compromising comfort.
The GROHE Blue Home water system was showcased to demonstrate how it delivers chilled, filtered, still, medium or sparkling water straight from the kitchen tap, avoiding 3,000 single-use plastic bottles (1l) and approximately 325 kg of CO2 on the festival’s opening day.
The full scope of the brand’s holistic plastic-reduction strategy was the focus of a panel talk at the event, where GROHE and its partners declared the importance of collaborations for a more sustainable future.
“As a manufacturer, we have an obligation to develop products that enable consumers to live in a more environmentally friendly way – without having to sacrifice comfort or water enjoyment. GROHE Blue meets this ambition to the highest extent. The water system allows people to live without single-use plastic bottles and thus has a positive impact on the global plastic waste problem. We are very proud to be able to contribute to making the Greentech Festival even more sustainable with our product solutions,” said Katharina Lattmann, leader of brand & activation, Business Unit Watersystems, LIXIL EMENA.
