Hospitality leader Edyn has shared plans for popular lifestyle brand Locke for the year ahead, this includes UK and internationally openings, a new property in Cambridge and the European expansion of the brand into Germany and Ireland.
The popular aparthotel portolion elevates the traditional aparthotel model by combining beautifully designed self-contained studio apartments – complete with fully fitted kitchens, living areas and laundry facilities. Locke partners with exciting up-and-coming designers and disruptive food and drink partners to give each location its own character and style.
Locke’s home-meets-hotel concept appeals to a broad range of travellers, appealing to both business and leisure guests and accommodating long- and short-term stays. Offering an elevated level of safety for its guests with the opportunity to live autonomously in each apartment, interest in this new format continued to grow throughout 2020, with Locke opening the doors of four properties over the course of the year. Across the edyn portfolio – which also includes serviced apartment brand SACO, The Moorgate and Wittenberg – occupancy for 2020 averaged 65%, significantly outperforming many comparable brands in the market.
“After demonstrating the resilience and adaptability of our business model throughout the pandemic, we’re excited to share further details of our Locke openings in 2021, which promises to be an exceptional year of growth for the brand across Europe.
As international business and leisure travel reawakens, we are seeing new trends, tastes and priorities emerging. Locke’s hybrid home-meets-hotel concept has never felt more relevant, and we’re looking forward to expanding the brand into new markets to meet traveller demand for more spacious, self-contained accommodation.” – Stephen McCall, CEO of edyn.
