Bathroom brand Duravit has boosted its management team by appointing Jutta Langer as president Europe plus. Reporting directly to CEO Stephan Tahy, she will assume strategic, organisational, and profit & loss responsibility for European and African markets.

Jutta Langer has over 20 years of experience in companies such as Procter & Gamble and L’Oréal and management experience at the Werhahn Group.

She recently established the strategic consulting arm for GfK, a world-leading consumer intelligence company, as Global Vice President Consulting.

The new appointment strengthens Duravit’s activities in ‘Europe Plus’ (a region that includes its core market
of Germany) and brings a focus on Germany’s skilled trades and its European architectural customers.

Functionality, sustainability and E-commerce operations will also benefit from the new structure.

“With the appointment of Jutta Langer, we are acquiring a successful executive with international experience for the key sales region of Europe Plus, which includes our home market of Germany,” commented Stephan Tahy, CEO of Duravit AG.

“With her broad background in both B2B and B2C and her experience in the strategic development of business models and organizations, she will ensure that Duravit remains on its successful course.”

“I’m really looking forward to giving Duravit the benefit of my experience and at the same time working with the team to expand Duravit’s market position,” said Jutta Langer.

“The brand has so much appeal and is really respected around the world. True to Duravit’s mission statement of ‘Upgrade your everyday’, I’ll work intensively with my team to make our customers’ lives a little bit better every day.”

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