Cyncly, the global provider of software and content solutions for KBB design, has announced changes to its executive leadership team that it says will mean the organisation can scale and execute its plans for growth. Matthew Blosl, pictured left, has been appointed as chief revenue officer (CRO), and James Hamilton, on the right, has been appointed as chief operating officer (COO). 

“We are excited to be enhancing our executive team as Cyncly undertakes an ambitious multi-year plan to extend our leadership in software and content solutions for the home improvement industry,” said David Tombre, CEO.

“With seasoned leaders in place to scale and execute our plans, we can be confident in building on our customer-first strategy, offering a greater breadth of integrated solutions to support customer success.” 

Matthew Blosl is joining Cyncly and brings over 20 years’ experience building, leading, and scaling organisations in high-growth environments. His skill and passion for developing and implementing growth strategies for complex sales and client success teams will support Cyncly’s growth.

Key priorities for the CRO will include executing Cyncly’s go-to-market strategy, delivering a seamless experience along the complete customer lifecycle and growing the customer base. 

As COO, James Hamilton will work closely with the CEO on groupwide strategic prioritisations and lead efforts to enhance Cyncly’s customer-first strategy. He will also drive Cyncly’s M&A agenda to create greater value for customers, anticipate market changes and shape future needs. Hamilton will maintain his responsibilities as Chief Financial Officer (CFO) in addition to his role as COO on an interim basis until a new CFO is appointed. 

Cyncly says that the expanded executive leadership team will further support and enable its business units – Kitchen, Bathroom & Furniture Retail; Kitchen, Bathroom & Furniture Manufacturing; Windows, Doors & Glass; and Flooring – to apply its industry expertise in support of customers at every stage of the home improvement process.