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Bathroom manufacturer, HiB, has detailed four key trends for 2025, combining functionality, aesthetics and cutting-edge style to transform interiors. Now an annual event, HiB’s Trends Guide explores what’s popular within the home interiors industry, while showcasing how these elements are incorporated into its upcoming bathroom collections.

HiB designer Jasmine Rowe explains: “The 2025 trends reflect HiB’s focus on blending innovation with timeless style. Whether creating calming retreats with natural elements or embracing bold, playful designs, these trends redefine how bathrooms can be both functional and beautiful.”

1. Natural minimalism

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This trend embraces Mediterranean-inspired minimalism, incorporating earthy tones like terracotta, olive, and taupe, along with textures such as stone, wood, and microcement. Rounded shapes, arched details, and natural light create a calming, spa-like atmosphere that feels both rustic and refined.

2. Elegant maximalism

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Balancing grandeur and restraint, this trend blends classical and modern styles. With rich, heritage colours like burgundy, deep greens, and browns, it sets a luxurious tone, enhanced by tactile materials such as marble, velvet, and brushed brass. The elegance is enhanced further, with sculptural furniture, bold architectural features, and large-format patterns delivering sophistication without excess.

3. Retrofuturism

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This trend blends mid-century modern design with playful postmodern influences, featuring soft curves, bold patterns, and warm, muted tones like Terracotta Peach, Henna Red, and Matt Blue. Combining glossy finishes with natural materials such as wood adds a sense of richness and individuality, encouraging eclectic and personalised interiors. Let’s not forget the resurgence of the avocado bathroom!

4. Reimagined industrialism

This reimagined industrial trend embraces raw materials like concrete, wood, and stone but softens them with smoother finishes and earthy colours such as olive, terracotta, and mushroom. Bold blacks, deep blues, and polished metallic accents, such as gunmetal and black chrome, add contemporary refinement, combining ruggedness with understated luxury. The industrial trend finds the fine balance between masculine and feminine, drawing the best parts of both and making it striking yet digestible. 

Jasmine adds, “We are also expecting to see consumers gravitate towards bold colours and elegant metallic finishes. Across our four trends, we see a plethora of colours, allowing consumers to express their personality but still be quite understated – they are becoming more daring, but still want to keep it subtle.

“Combining that with the ability to add daring ascents in metallics helps to add a small amount, of opulence. Finishes such as brushed brass and black chrome are now appearing in more than just taps and handles, showing up in lighting and basins, amongst other accessories.

“These trends play a huge part in influencing our design and products that we are developing for future launches, as we are not just producing what consumers want now, but anticipating what they will really desire in years to come.”

Find out more about the trends here.

Bathroom manufacturers have warned that challenges in hiring talent are becoming business-critical.  The industry body, the Bathroom Manufacturers Association (BMA), has stepped in with several initiatives prioritising workforce development. 

In late 2024, the association held a roundtable event to thrash out the challenges in the sector around recruitment. Recognising the challenges of attracting and retaining top talent in a competitive marketplace, the BMA seeks to provide its members with the tools and partnerships necessary to identify and nurture the right candidates for long-term employer investment.

Recently, the BMA has strengthened its commitment by welcoming three esteemed recruitment organisations as affiliates:

  • SOS Executive Search Ltd is led by managing director Sean O’Sullivan, who brings over 20 years of expertise in recruitment for the building products, sales, marketing, and C-Suite sectors.
  • Wilson Brook Consulting Ltd, an executive search and consulting firm led by Neil Holloway, specialises in recruitment across the bathroom, plumbing, heating, and building materials markets.
  • Designer Recruitment, headed by Ben Paine, is a leading name in recruitment for the KBB and Merchant industries.

Speaking on the partnership, Sean O’Sullivan, managing director of SOS Exec, stated: “The BMA plays a pivotal role in driving innovation and excellence within the bathroom industry. By collaborating with the association, we can ensure its members can access expert guidance in attracting and retaining the best executive talent—a critical investment for long-term success.”

Neil Holloway, founder and managing director of Wilson Brook, emphasised: “The bathroom manufacturing sector is brimming with potential. Our partnership with the BMA is about harnessing that potential by matching skilled professionals to roles that align with their talents and aspirations, ultimately driving the entire industry forward.”

Managing director and founder of Designer Recruitment, Ben Paine added: “Partnering with the BMA allows us to contribute to developing a thriving sector. Retention is just as important as attraction; focusing on career progression and employee satisfaction can help create organisations that people want to stay with and grow within.”

The BMA’s initiatives extend beyond recruitment. In 2024, it launched its inaugural Thirty-Under-Thirty Awards, a prestigious accolade celebrating the remarkable achievements of young professionals in the bathroom manufacturing sector. The winners exemplify the passion, talent, and innovation fuelling the industry’s growth.

Additionally, the BMA continues its partnership with the Builders Merchants Federation (BMF) to promote the Bathroom Building Blocks programme, a comprehensive training initiative. Designed for apprentices, new starters, and those refreshing their industry knowledge, the programme equips participants with the skills and insights needed to excel in their roles.

The association also participates in the Construction Inclusion Coalition, an initiative to widen the talent pool by ensuring the construction industry and its supply chain, such as bathroom manufacturing, appeal to people of all backgrounds.

Commenting on these efforts, Tom Reynolds, chief executive of the BMA, said: “Attracting and retaining the best talent is fundamental to the success of our industry. By partnering with top recruiters and launching initiatives like the Thirty-Under-Thirty Awards, we are actively fostering a culture of growth and development. Investing in people is not just a strategy—it’s necessary to build stronger organisations and a resilient sector.”

As the design landscape continues to evolve, understanding consumer desires and expectations is key to developing innovative, human-centric solutions. Sanitaryware and kitchen fittings manufacturer GROHE has identified three key macro-trends that will define home interiors over the next year and beyond, as well as the microtrends influencing colours, textures, materials, and shapes.

Today Lewis Neathey, leader of product management for LIXIL EMENA and GROHE UK, explains how experiential design, personalisation, and sustainability are shaping trends, particularly in the kitchen and bathroom spaces.

Experiential design

With a growing focus on well-being, the bathroom is evolving from a functional space to a sanctuary for relaxation and mindfulness. This shift emphasizes not just the product, but the experience itself. The introduction of GROHE’s Satin finish and products like the GROHE Rainshower Aqua Pure shower (which features an integrated filter to purify water), exemplify this shift towards wellness-focused designs.

Sustainability

Sustainability remains at the forefront of design trends. The “Evergreen” trend sees earthy greens, browns, and creams take centre stage, while biophilic designs and eco-conscious fittings are becoming a staple in homes. As we approach 2025, colour trends such as Pantone’s Mocha Mousse and WGSN’s ‘Transformative Teal’ will reflect the ongoing societal shift toward conscious living. Sustainability goes beyond colour, with a growing demand for eco-friendly features like water-efficient fixtures and recycled materials. GROHE’s Cubeo basin mixer, equipped with EcoJoy technology, is an example of such innovations.

Personalisation & customisation

Personalised design continues to gain prominence as consumers seek bathrooms and kitchens tailored to their needs and preferences. Customisable options for layout, fixtures, and finishes allow users to craft unique spaces that reflect their style and enhance daily living. Recent findings from a European GROHE study reveal that over 40% of respondents prioritise design and ambience in their bathrooms. GROHE’s Atrio and Allure Private Collections offer this trend with customisable finishes and handles in collaboration with premium quartz surface provider, Caesarstone.

Consumers are also looking for personalised experiences, with customisable shower settings and smart toilet systems offering tailored options that enhance comfort and convenience.

As we move into 2025, these trends underscore a shift towards thoughtful design that prioritises well-being, sustainability, and individuality, shaping the future of bathroom and kitchen interiors.

Leader in sintered stone Neolith has announced its science-based targets have been approved by the Science Based Targets Initiative (SBTi) for 2024 after the company adhered to the commitment a couple of years ago. This confirms Neolith is tackling global warming and is actively taking action towards decarbonisation as the main priority within its sustainability agenda.

Aware of the importance of preserving our natural resources, Neolith uses all-natural raw materials to manufacture its sintered stone architectural surfaces. The company also recognises the direct impact its business has on the environment. Given the urgency of eradicating global warming and avoiding the “code red for humanity,” as described by the UN, which warns against exceeding a global temperature rise of 1.5ºC, it is critical to cut emissions in half by 2030 and achieve net zero by 2050. Direct emission reductions will be prioritised, and any residual emissions will be neutralised by SBTi criteria to reach net-zero emissions.

Neolith has also taken relevant steps in both endorsing the SBTi and earning prestigious certifications that reinforce the company’s efforts towards achieving its full decarbonisation goal.

Jesús Ayarza, CEO of Neolith Group, comments “we are honoured to have our science-based emission reduction targets approved by the SBTi. This truly demonstrates our absolute commitment to fully decarbonise our company by 2050 and positions us on the correct path to achieve it. From its inception, Neolith’s sustainability agenda has always been a priority, and we will continue to work towards achieving this goal.”

The Science Based Targets initiative (SBTi) is a corporate climate action organisation that enables companies and financial institutions worldwide to play their part in combatting the climate crisis. The organisation develops standards and guidance that help companies set greenhouse gas emissions reduction targets aligned with limiting global warming to 1.5ºC and transitioning to a net-zero economy.

The SBTi provides target validation services in line with SBTi standards, supporting organisations towards their decarbonisation journey.

Neolith’s approved targets can be consulted on the Science Based Targets initiative website. Neolith Group has committed to reaching net-zero greenhouse gas emissions across the value chain by 2050. Neolith commits to reduce absolute scope 1 and 2 GHG emissions by 50.4% by 2032 from a 2022 base year for the near-term targets and reduce absolute scope 3 GHG emissions by 30% within the same timeframe. Near-term targets outline the amount by which organisations will reduce their emissions over the next 5-10 years. They are also a requirement for companies wishing to set net-zero targets. As per the long-term targets, which indicate the degree of emission reductions organisations need to achieve net zero according to the SBTi’s Corporate Net-Zero Standard criteria, the company commits to reduce absolute scope 1, 2 and 3 emissions by 90% by 2050 from 2022 base year.

The validation of these targets reaffirms Neolith’s strong commitment towards full decarbonisation, as its main goal set up on its sustainability agenda. Since its inception, Neolith has remained a global benchmark in the design and innovation of sintered stone surfaces. This reinforces the company’s dedication to integrating sustainable solutions with exceptional designs that inspire and transform spaces while minimising environmental impact.

In addition to Neolith’s near-term and net-zero science-based targets being validated by the SBTi during this year, Neolith has also obtained the Cradle to Cradle Certified® Bronze certification for most of its products. Within 2024, the company has also improved its positioning of the EcoVadis Gold seal, increasing its percentile from 97 to 98, and has renewed its Zero Waste certification as excellent. During this period, Neolith has reaffirmed its continuity with the United Nations Global Compact by supporting its 10 principles for sustainable development to fully incorporate sustainability into its operations, thus contributing to creating safer and more sustainable products for the future.

You can follow the latest news from Neolith at www.neolith.com

The Roxor Group has launched its brand-new Hudson Reed and nuie brochures for January 2025, perfect for inspiring those new-year bathroom renovations. The brochure showcases the extensive collections of all three brands, each brochure has a selection of new products.

New for this year, Hudson Reed is introducing stone basins across its Bexley and Lille ranges, expanding its sleek offering for homeowners and enhancing the already popular collection even further.

New colourways are also a key focus for Hudson Reed in 2025 as it expands its range of shades for its Lille range to include Coastal Grey, Fern Green, and Pebble Grey. The introduction of these three versatile shades gives homeowners more choice when pairing pieces, providing stylish solutions for modern spaces.

While these product launches bring exciting options for homeowners, Hudson Reed’s original iconic product lines remain, ensuring customers can continue to enjoy the timeless designs.

nuie’s 2025 offerings, meanwhile, blend practicality with sophistication, introducing products designed to enhance all bathrooms. Available in chrome, brushed brass, and black finishes, nuie’s latest collection of enclosures, Lucie, provides a sleek edge for those looking to elevate their bathroom and is fitted with 8mm glass, making it a durable selection.

Adding a touch of luxury, nuie now offers stone basins for its Arno and Classique ranges, perfectly complementing the elegant furniture lines. These new additions join nuie’s extensive range of porcelain basins, where a mix of new innovations and popular designs ensures something for every budget and design need.

Lastly, nuie Choice’s latest brochure sees further expansion across its ranges as well as an introduction of whirlpool baths. Its newest collection of waterproof furniture pieces includes versatile units and bath panels built to withstand high-moisture environments, while inset mirrors and indulgent whirlpool baths add a spa-like feel to any space.

For those smaller bathroom spaces, nuie Choice has launched the Eden furniture line which provides clever storage without compromising on style. Finally, the introduction of durable stone shower trays rounds out the collection, offering a sleek and practical foundation for any shower enclosure.

All new product launches can also be found through the nuie marketplace, so customers can simply log on to start browsing.

What’s more, to help customers visualise these eye-catching and exclusive products, Roxor has launched an innovative 3D design software. By inputting their bathroom’s dimensions and selecting their desired products and style, customers can visualise their dream bathroom as the advanced software plans and virtually builds it, bringing the space to life.

For more information or to order the 2025 brochures, visit: www.roxorgroup.com.

Duravit explains how its harmonious ranges transform the bathroom into a space that embodies functionality and creates a personal oasis of peace and relaxation in which varied designs and smart details build a homely atmosphere. Whether gentle colours, quality materials or innovative forms – each element contributes to a personal sense of well-being.

Luxurious atmosphere – stylish elegance for the bathroom

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The Aurena bathroom range sets new standards in terms of elegance and style. Inspired by the Golden Ratio, the perfect proportions and precise contours of the bathroom range produce an unmistakable, elegant aesthetic. The freestanding bathtub made from silky-soft DuroCast® is an open invitation to while away some time. Italian style and quality are epitomised in this series using black-lacquered glass, ceramic marble-look panels, and embossed ebony. With a wide selection of colours and surfaces, Aurena can be perfectly adapted to individual requirements and wishes.

Contemporary atmosphere – functionality meets timeless design

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The Zencha bathroom range embodies contemporary design and generates a cosy atmosphere in the bathroom. A notable design feature is the round shape of the washbasin and bathtub, which tapers upward with an elegant curve. The freestanding, deep and square bathtub gives way to a feeling of being poolside. Minimalistic furniture offers ample storage space, and its sleek design stands in harmonious contrast to the curved, organic shapes. Zencha’s combination of functionality and aesthetics creates a sense of minimalist modernity in the bathroom.

Feel-good atmosphere – a personal oasis of relaxation

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The Vitrium bathroom range transforms the bathroom into an inviting oasis of well-being. Warm lighting accents and the interior lighting on the bathroom furniture generate a calming atmosphere. Wooden surfaces, natural colours, and soft materials convey a feeling of cosiness. The use of DuroCast® creates a gentle aesthetic that underlines the timeless formal language of the range. The finishing touch to the welcoming aesthetic is the illuminated glass fronts, which conjure the impression of a warm fire in a hearth. This harmonious atmosphere is an open invitation to leave daily life behind and relax in style.

Waterline is ending 2024 on a high after securing well over 100 showroom displays for its new Little Blue Bathroom Co. bathroom collection in just four months.

In August, the UK’s largest kitchen distributor announced its first venture into the bathroom sector as it launched its comprehensive Little Blue Bathroom Co. bathroom collection. Created in collaboration with industry experts, the collection provides a complete bathroom offering, consisting of everything from furniture, brassware and baths to sanitaryware, shower enclosures and flushing systems.

Since its launch, the Little Blue Bathroom Co. bathroom collection has been an unprecedented success, and within a matter of weeks, Waterline’s sales team secured well over 100 bathroom displays in showrooms across the country.

Proving particularly popular with customers are its new freestanding bathtubs, which have been taking pride of place in window displays. In the last few weeks, Ratio Interiors in West London, pictured above right, and Premier Kitchenworks in Chipstead, pictured above left, became two of the latest retailers to create showstopping displays using Waterline’s copper and acrylic baths.

Launched in direct response to requests from retailers, the Little Blue Bathroom Co. bathroom collection is showcased in a beautifully curated 52-page, full-colour brochure.

“We are delighted that our Little Blue Bathroom Co. has been so well received by our retailers and to hit 100 showroom displays in just a few short weeks is an incredible achievement,” said Michael Marriott, CEO of Waterline Distribution. “At Waterline we’re

committed to delivering a full KBB service solution and we’re excited to build on the success of the Bathroom Collection in 2025.”

For more information visit www.waterline.co.uk or call 03330 149 149.

Alan Dodds, Chairman of Roca UK, is moving on after 25 years as managing director of Roca UK – since 1999. Alan adopted the new role of Chairman in 2022, helping to ensure the continued success and growth of the company in the UK and Ireland with incoming MD Rashpal Sidhu. A familiar and highly respected industry figure, Alan was also elected President of the Bathroom Manufacturer’s Association in 2018.

Roca Group celebrated 30 years in the UK in 2023, and Alan was a huge part of the brand’s success for most of that time. In the same year he became MD, Roca Group acquired LAUFEN, a significant moment for the Roca Group as a whole, as it solidified its position as one of the most influential and largest names in the bathroom industry.

Alan was a pivotal figure in shaping Roca UK into the company it is today. Notable accomplishments during Alan’s tenure include: Roca UK consistently achieving year-on-year market growth; the uniting of LAUFEN and Roca UK operations; the opening of the dedicated Roca office, showroom and distribution centre in Ireland; and the opening of the iconic Roca London Gallery, an architectural masterpiece designed by Zaha Hadid.

Miquel Angel Munar, senior managing director of Roca Sanitario, S.A., commented, “I would like to express my heartfelt gratitude to Alan for his exemplary leadership, unwavering dedication, and the genuine humanity he has consistently shown in his relationships with colleagues and customers alike. It is rare to find a leader who can influence and leave such a profound mark on both an organisation and its people. Alan’s legacy at Roca UK will undoubtedly remain a source of inspiration for all of us.”

Ideal Standard is introducing the next evolution in sustainable shower trays with the fully recyclable UltraFlat Evo range. Crafted from the innovative material StoneTech™, these trays combine sustainability with sleek design and practical features, offering an eco-friendly solution without compromising style or functionality. 

The new trays have been created with environmental concerns as a top priority, according to Ideal Standard’s EcoLogic approach to new product development, which integrates sustainability into manufacturing processes and finished products. The four pillars of EcoLogic touch every phase of a product’s lifecycle and focus on reducing CO2 emissions and waste, saving energy, water and other natural resources, promoting hygiene and protecting vulnerable users. 

UltraFlat Evo shower trays are meticulously designed to minimise environmental impact. Crafted from StoneTech, an advanced material containing 35-40% recycled content, including marble and production waste, these trays are entirely fiberglass-free and 100% recyclable. At the end of their life, they can be repurposed for road bases or construction projects. StoneTech also requires approximately 45% less resin than acrylic shower trays, while maintaining exceptional durability. 

The commitment to sustainability extends to the trays’ packaging, which is completely plastic-free and made from recyclable and sustainable materials. Additionally, the trays feature a bacteriostatic surface, enhancing cleanliness and providing built-in protection against harmful bacteria. Independent tests confirm that UltraFlat Evo trays offer best-in-class cleanability. 

Aesthetics and comfort were key considerations in their development. The surface of UltraFlat Evo trays features a subtle fine-grain texture that creates a smooth, matt finish, reminiscent of finely sanded stone. This texture not only provides a tactile, natural touch but also ensures the highest level of slip resistance with a Class C anti-slip rating – achieved naturally, without any additional treatment. The trays are comfortable to use, aesthetically sophisticated, and offer maximum safety. 

With a modern rimless design and a slim profile of just 35 mm, the trays can be installed either on top of or flush with a tiled floor, creating a sleek look in any bathroom while enhancing accessibility. The collection is available in 26 different sizes, offering flexibility in bathroom design, and the trays can be safely trimmed on all four sides to accommodate various room dimensions and features. 

The new UltraFlat Evo range has been rigorously tested to meet the highest industry standards and quality requirements. These trays do not discolour or wear from long-term exposure to changing lighting conditions. Additionally, they undergo strict inspections for chemical resistance and consistently pass these tests according to industry standards. 

Emmanuel Veillon, Vice President Sanitary Ware at Ideal Standard, said: “With UltraFlat Evo, we have seamlessly combined sustainability with cutting-edge design, offering a product that not only enhances the aesthetics of any bathroom but also aligns with our commitment to reducing our environmental impact. This launch represents a significant step forward in our mission to deliver innovative, eco-friendly bathroom solutions.” 

The new UltraFlat Evo range is the latest addition to Ideal Standard’s expanding portfolio of bathroom solutions designed with sustainability in mind. Thanks to Ideal Standard’s Singular philosophy, the Evo shower trays integrate seamlessly with products across the entire portfolio, enabling architects, designers, and homeowners to create spaces that meet their exact needs and requirements. 

UltraFlat Evo is part of the UltraFlat family of shower trays, which also includes, UltraFlat S+ and UltraFlat S i.life. To find out more about our shower trays, visit our website.

Leading British bathroom brand Woodstock’s head of marketing, Charlotte Tilby, reveals five key trends set to shape bathroom design in 2025.

Charlotte explains. “At Woodstock, we are going to see a strong push towards features designed purely to enhance wellness in the space, a less is more aesthetic approach, as well as the specific fusion of classic and modern styles.

We will see more homeowners building on and enhancing the current trends, taking ideas like the spa bathroom even further. More than ever, consumers are expressing a need to create boundaries within different areas of the bathroom and allow themselves to have a safe space to switch off completely within their own home.”

The art of vanity

Vanities have been on the rise for a few years now but in 2025, these rising stars are set to take centre stage with vanities and their mirror pairings becoming statement pieces.   Accessories are no longer secondary; they play a pivotal role in the bathrooms overall aesthetic. We will see the popularity of softer circles, shapes, distinctive basins, and real brassware to add an organic texture and feel to the space.

Natural wood grains

Your surroundings impact your mood, making it vital to make the correct choices. We’re already seeing huge demand for natural, or natural effect, materials and are expecting that these will gain even more popularity in 2025. Materials such as natural woods, like Oak and Walnut, stone and even organic elements like plants are sure to see pride of place in many bathroom designs.

Zonal designs

In 2025 we will see a strong push towards ‘breaking up the bathroom’, primarily through the distancing of uniform features such as glossy tiles and the introduction of calculated layouts and focal points within the space. The aim of this trend is to bring life, energy, and character to the bathroom. Some of the ways we see this being achieved is through unique touches such as wallpapers, distinct lighting, or shower niches.

Rise of the slim shaker

The fusion of classical aesthetics with modern functionality has been long overdue and is poised to anchor the evolution of bolder trends in 2025. Classical styles, traditionally characterised by refined detailing and period features, are now being reimagined with contemporary innovations. This harmonious blend retains the timeless foundation of traditional forms while integrating modern features.

Creating wellness stations

Spa bathrooms have been a monumental trend throughout 2024, redefining the bathroom as more than just a functional space by weaving relaxation into its very fabric. Bathrooms are evolving further, with a growing emphasis on ‘wants’ rather than just the standard ‘needs.’ This transformation is set to continue, shaping the way we design and experience these spaces. One notable development is the introduction of wellness stations—a designated area for organising skincare items and morning essentials, promoting easy access and efficiency.