Abode, a bathroom and kitchen solutions brand, has revealed a new-look website with fresh, new content, greater product choice, and a smart, user-friendly interface.
Live now at www.abodedesigns.co.uk, the new-look Abode website includes various innovative features and benefits to improve the overall user experience and engage online visitors for longer. The website will undergo further updates, as this is only Phase 1 of the company’s planned redevelopment.
Leanne Stansfield, marketing manager at Abode says, “We are really excited to develop the company’s digital footprint so we can ensure that our online identity reflects our brand evolution and more importantly, today’s consumer who demands the very best omnichannel experiences. Enhancing our digital presence is key to our onward strategy, so we are keen to share our vision of providing a more immersive and intuitive online experience to our network of retail customers and suppliers. With a view to increase user dwell times by delivering high-quality products and an exceptional customer service, our new-look website is aimed at building stronger relationships with our customers before they make an online purchase or arrange a design consultation with one of our UK retailers.”
The reimagined Abode website includes the following key highlights:
FRESH NEW-LOOK: A streamlined, minimalist look and feel ensures web users can enjoy a smooth online journey throughout the site, freely exploring signature designs and product innovations by Abode at their own pace. Clear, accessible product information and aspirational lifestyle photography all help convey the company’s unique product offer for the kitchen and bathroom, which will become an online destination for UK customers seeking quality design and lasting innovation.
The new-look website reflects the evolution of the Abode brand, and paints a clear picture of why the company exists for its customers by touching on design and innovation, quality and service, environmental sustainability, community engagement, and the value of its people.
ENHANCED FUNCTIONALITY: Presenting a user-friendly format across all devices and platforms, the new Abode website is fully responsive so customers can browse confidently. Simply click on the horizontal navigation bar for all kitchen and bathroom products, or use the handy search icon to explore the entire site. All sink and tap solutions listed on the website are now driven by Abode’s NEW product information management (PIM) system, which provides real-time product updates and enhanced stock information, all with 48-hour delivery times. Visitors can create an online customer account to make repeat purchases faster and simpler than ever before.
SMART PRODUCT FILTERS: Explore the complete range of kitchen and bathroom taps, kitchen sinks, boiling water and filtered water taps, bathroom basins, showering, and accessories with ease. Abode designs are categorised so online visitors can easily explore all the different products by function/type, finish, shape, size, style, material, and finish. In addition to product categories, Abode has also introduced finish examples, which show the available options for each kitchen and/or bathroom product to demonstrate the look of your new sink or tap. Web users can also benefit from ‘Abode Recommends’, a new product feature that delivers search results based on personal preferences such as Antique Brass; Kitchen Taps; Price.
LATEST DESIGN INSPIRATION: Packed with the latest trends, customer reviews, real-home projects, design guides, lifestyle blog posts, and shoppable products, Abode’s renewed website offers the perfect blend of style and functionality for the kitchen and bathroom. Featuring the latest designer tips, interior styles, and product recommendations from the leading experts at Abode, visitors are spoilt for choice when gathering inspiration for their next kitchen or bathroom project. Online customers can also check out the company’s live Instagram feed, as well as sign-up with their email address to receive the digital newsletter straight to their inbox and be the first to know about the latest products and company news.
INTEGRATED CUSTOMER SUPPORT: The friendly customer service team is only a phone call or email away and now, UK customers can also make use of the new online support page, which includes frequently asked questions, product care, facility to order samples, and access/register product warranties. Customers can also shop for tap spares and consumables such as water filters, and even create a Wishlist by registering for a free Abode Account. Finding your nearest Abode stockist just got easier too thanks to the fully updated retailer locator, where you enter the postcode to call up contact information for local suppliers near you. Customers can also get up close and personal with a selection of Abode Approved Partners who reveal who they are, what they do, and where to find them!
If you’re a UK retailer interested in becoming an Approved Partner, then please contact a member from the Abode Sales Team today on 01226 283 434 (option 3).
For further information on Abode products, please contact:
t 01226 283 434 | e info@abodedesigns.co.uk | w www.abodedesigns.co.uk