Luxury brassware manufacturer St James England has reported a significant increase in demand for its Living Bathrooms collection since its launch in the UK in 2024.
Introduced at KBB Birmingham 2024, the Living Bathrooms collection offers retailers and designers 13 visually compelling ranges that are exclusive to St James and not available elsewhere. Sales have increased significantly in recent months, with St James reporting a very encouraging opening quarter to 2025.
Created to combine beauty with function, each range has unique aesthetics that complement and elevate contemporary and classically traditional homes. What’s more, St James Living brassware is available in a variety of on-trend finishes including matt black, brushed brass, brushed bronze and gunmetal. Each product comes with best-in-class components and a reassuring 15-year guarantee when the product is registered online.
St James Living brings London’s design energy into the bathroom and each of the 13 ranges takes inspiration and its name from the capital’s streets, including Bond, Eaton, Hatton and Fleet. In doing so, the Collection offers retailers, designers and homeowners a differentiated brassware portfolio that stands alone in the industry.
St James England has also created an exciting new brochure for its Living Bathrooms collection to inspire and engage consumers. Available for retail partners to display in their showrooms, the St James Living Bathrooms brochure features details of each carefully curated range, accompanied by stunning imagery to help consumers visualise the brassware within any bathroom setting.
Mark Davidge, GB sales director, St James England, says: “The interest in our Living Bathrooms collection has been nothing short of phenomenal, and this was evident when we showcased our offering at Bathnet South and the NMBS exhibition. At St James England, we offer more than just brassware that looks good. Our brassware heritage spanning over 55 years, knowledge and expertise play a significant role in our success and are pillars that we are proud to be associated with. Thanks to the fantastic growth over the past few months, we’ve also introduced a number of other new tools to help support retail partners and increase customer engagement within their showrooms. We have extensive stocks in the Midlands ready to be delivered and are delighted to welcome Beverley Jones, an experienced Area Sales Manager, to the St James England team who will help us deliver an even better service going forward.”
For more information on the Living Bathrooms collection or to become a retail partner, please visit the website www.stjamesengland.com, email sales@stjamesengland.com, or call 0121 358 1555.