The Bathroom Manufacturers Association (BMA) welcomes Pimberly, a leading UK provider of cloud-based product information management (PIM) and digital asset management (DAM) solutions, as an affiliate member.
Pimberly brings a wealth of experience and cutting-edge technology to the bathroom industry, helping manufacturers streamline product data and drive digital growth. With a passion for product storytelling and a commitment to innovation, Pimberly empowers brands to deliver high-quality, consistent product experiences across all channels – from eCommerce and in-store displays to printed catalogues and digital sales platforms.
Founded in Manchester in 2016, Pimberly has grown rapidly, earning recognition as one of the UK’s fastest-growing tech scale-ups. The company has built strong partnerships with leading bathroom brands, including Abode, VADO, and Aqualisa, cementing its reputation as a trusted digital partner in the sector.
Martin Balaam, Founder and CEO, Pimberly, commented, “The bathroom sector continues to be a strong area of growth for Pimberly, and we’re proud to support industry-leading manufacturers like Abode, VADO, and Aqualisa. As product data becomes central to driving omni-channel success, from digital channels and in-store experiences to printed catalogues and digital sales enablement tools, we’re excited to help more BMA members deliver consistent, high-quality product experiences across every route to market. Our mission is to empower manufacturers with industry leading AI eCommerce tools they need to scale efficiently and stand out in a competitive, design-led industry.”
As digital commerce continues to evolve and the demand for rich, accurate product information intensifies, this partnership empowers association members to stay competitive in a marketplace where aesthetics, innovation, and user experience are key drivers of success.
Tom Reynolds, CE of BMA, said, “It’s great to welcome Pimberly to the association’s affiliate member network. Their understanding of product data and dedication to enhancing digital journeys align with our mission to support innovation and operational excellence in the bathroom sector. Pimberly’s tools will offer valuable resources to our members as they navigate evolving consumer expectations and digital transformation.”
Pimberly joins a community of industry leaders dedicated to collaboration, sustainability, compliance, and best practice. Their involvement enhances the association’s ongoing commitment to providing members access to transformative technologies and forward-thinking partners.
Houzz identified the top emerging home design trends based on the latest search insights* from our community of UK homeowners, home design enthusiasts and industry professionals. This year’s trends reflect a growing appetite for indulgent upgrades, multifunctional spaces, and bold, expressive design—from luxurious bathroom retreats to woodland-inspired gardens and a splash of pink.
Bathrooms have the potential to bring spa-level luxury into everyday life. Searches on Houzz for luxe materials like “onyx tile”, which has surged a staggering 11x, and “marble bathroom” (up 51%) are gaining traction. Interest in practical-luxury features is also growing, with searches rising significantly for “double vanity” (up 746%) and “double shower” (up 172%). According to the 2024 Bathroom Trends report, more than a third of homeowners opted for a freestanding bath, so it’s perhaps unsurprising that searches for “freestanding bath” are up 53%.
Wood is having a moment. Wood-drenched interiors–where natural wood is used on several surfaces in a room–is being seen increasingly within the most popular photos on Houzz. As homeowners turn to natural materials to bring warmth and character indoors, searches for “wood beams” are up nearly 3.5x, while in the kitchen, searches are increasing for “oak kitchen” (up 214%) and “wood kitchen” (up 116%). Wall treatments like “wooden slat walls” and “wood panels” are also trending, offering ways to soften and elevate interiors with texture and tone.
Natural light is a top priority among the Houzz community. Searches for “skylight” (up 115%) and “orangery” (up 94%) highlight a desire for airy, sun-filled spaces. Features like “glass wall partition” (up 202%), “internal glass door” (up 91%) and “oriel window” (up 89%) are also gaining popularity and creating opportunities to enhance light flow and architectural interest throughout a home.
Forest gardening–where planting is layered to mimic a natural woodland–looks set to be a big trend in outdoor spaces this year, with searches for “forest trees” up a massive 7.5x, while searches for “pond” (up 26%) and “garden path” (up 21%) also rose. Adding height to an outdoor space, for vertical planting as well as providing privacy, seems to be another strong trend, with searches for “garden arch or screen” up a huge 11x. It’s clear that homeowners want to bring a sense of enchantment and retreat into their gardens.
Homeowners are elevating their hosting game, with searches climbing for “drinks cabinet” (up 56%), “home bar” (up 48%) and “wine cellar” (up 43%). And enjoying a delicious, freshly brewed coffee seems to be influencing renovation priorities, with searches for “coffee station” increasing by 77%. To see how you can incorporate a drink station in a room, it’s helpful to meet with a professional using Houzz Pro, who can help you visualise the space in a 3D Floor Plan.
Making room for fun and creativity is more popular than ever, with searches for “craft room” (up 69%) and “tree house” (up 45%) rising. Homeowners are also turning to Houzz for “home cinema” and “music studio” inspiration, suggesting a strong desire for designated zones that celebrate joyful, purpose-driven activity for the whole family.
Beautiful design can also be practical and this year’s data highlights increased interest in functional design elements, such as “acoustic panels”, up a whopping 7x and “understairs storage” (up 43%). Homeowners are also turning to Houzz for inspiration on how to combine rooms for a more efficient use of space, with searches for “bathroom with laundry space” up nearly 3x.
When it comes to home upgrades, sometimes it’s what’s on the outside that counts. From “exterior cladding” (up 64%) to “driveway” (up 45%) enhancements, homeowners are investing in their home’s first impression. But it’s not just about durability—it’s about making a statement. Interest in “front gardens,” “front doors,” and “front porches” is climbing fast, revealing a clear trend: homeowners want their homes to turn heads from the very first glance.
Pink is back in a big way. Searches for “pink” rose 2.5x, with big gains across “pink bathroom” (up 114%), “pink kitchen” (up 112%), and “pink bedroom” (up 59%). A soft, plaster-pink shade is being seen increasingly within the most popular photos on Houzz—pairing beautifully with wood, green tones, or bold pops of orange and red.
Maximalism continues its popularity, with homeowners embracing bold colour and pattern in their homes. “Colour drench”-where a single colour, or a closely related set of colours, is applied to all surfaces in a room, including walls, ceilings and woodwork–is up 142%, alongside increased interest in “feature walls” and “murals.” Whether through vibrant paint, dramatic texture, or layered pattern, creative wall treatments are being used to make a statement. Not sure where to start? Work with an interior designer using Houzz Pro who can show you how it all comes together in a visual Mood board.
For a seamless, 5-star renovation experience, homeowners can work with a professional who uses Houzz Pro to get a project schedule, track communication and see visuals of the space before work begins. Find the right professional and get inspired for the project on Houzz.
*Source: Data reflects year-over-year growth in UK-based searches on Houzz from January-March 2025 versus January-March 2024. Read the complete report here.
Image credits:
Francesco Pierazzi Architects _ Gianluca Maver Photography
Randa Kort Interior Architecture & Design | Laura Rupolo Photography
Bathroom and kitchen brand Abode has introduced a new mirror collection designed to bring the calming principles of Hygge living into UK bathrooms. Reflecting the ongoing shift toward wellness-led interiors, the range focuses on soft lighting, minimalism and ease of use – elements that help transform the bathroom into a more relaxing, considered space.
“As the UK beauty and self-care industry continues to experience growth, today’s must-have bathroom products are being guided by outside influences such as lifestyle and user needs. With this in mind, ambience mirrors have become a bathroom essential in 2025, with new importance on accessories that create bathroom environments, which are both calm and rejuvenating” says David Boddy, product manager at Abode.
The collection introduces two core designs. Mayar, which features a bold, framed finish in brushed brass or matt black, and Aruna, a frameless, minimalist option. Between them, there are 12 variations available, including both non-illuminated and LED-backlit models to suit different bathroom styles and budgets.
DIMMABLE & CCT CHANGEABLE LIGHT
For added convenience, all LED mirrors include touch-activated controls. This allows users to easily adjust brightness and lighting tone without switches. There are three colour temperature settings: Natural (4000K), Warm (3000K), and Candlelight (2000K), offering flexibility for any mood or time of day.
IP44 RATED
A built-in demisting function ensures the mirror remains clear after showers, while an auto shut-off feature helps conserve energy when not in use. Each model carries an IP44 rating, making it safe for use in wet environments such as bathrooms, ensuites, or shower rooms.
The new mirrors are also fully compatible with Abode’s Focus 60 bathroom concept, enabling seamless design coordination alongside Cava or IOX basins, Tableau shelves, Uno accessories, and matching brassware.
Mayar is priced from £169, with LED versions from £359. Aruna starts at £119, with LED models from £299.
The collection is available exclusively via PJH. Retailers can order through the PJH Partners Portal at www.partners.pjh.uk, or contact PJH on 0800 877 88 99 or sales@pjh.uk.
A new study by leading bathroom manufacturer nuie revealed that quirky bathers across the country are taking more than just a soak when it comes to having a bath, with over a third (34%) of adults admitting to taking a snack into the tub.
And when it comes to what Brits are choosing to tuck into, some of the answers are as strange as they are snackable.
One bath-time staple is smoked salmon pâté on crackers, while others confessed to tucking into full-sized pizzas while taking a soak.
Londoners are the most enthusiastic bath snackers, with a whopping 49% saying they enjoy a treat while soaking. Top picks in the capital vary with 12% enjoying a portion of chips whilst 9% are going healthy with their top pick being an apple.
Over in Belfast, bath-time gets quite indulgent, with 16% of people snacking on nuts and 11% opting for a slice of cake during their soak. Meanwhile, up in Edinburgh, they are opting for a cold treat with 12% polishing off a bowl of ice cream, with an apple coming in as a close second choice.
At the opposite end of the snacking spectrum, those in Norfolk are the least likely to snack, with only 26% admitting to taking a treat to the tub.
When it comes to generations, the divide is just as striking. Gen Z are the most quintessentially British, with 6% sipping on a cup of tea while they bathe, often accompanied by a biscuit or two.
Millennials, meanwhile, have a serious sweet tooth, with ice cream (11%), Dairy Milk bars (11%) and chocolate buttons (10%) ranking as their top choices for bath time snacking.
On the other hand, Boomers are the least likely to indulge in the bath, with just 5% admitting to eating whilst washing but when they do, it’s all about comfort classics like crisps, Twix, a slice of cake or the occasional scoop of ice cream.
The nations top bathtime snacks
Chocolate buttons (4%)
Fries/chips (4%)
Ice cream (4%)
Dairy milk bar (4%)
KitKat (4%)
Tea with biscuits (4%)
A slice of cake (3%)
Banana (3%)
Twix (3%)
Nuts (3%)
“Whether you’re sipping tea, snacking on chocolate or enjoying smoked salmon pâté on crackers, the research shows that the bathroom has become a place that Brits unwind, reset and, evidently, indulge into their favourite foods. With nuie’s Inset Spa Bath, bathers can relax with every detail designed with comfort and relaxation in mind, making it the perfect spot to soak, recharge and even have a snack.” said Jon Walker, head of marketingat nuie.
PJH, a leading distributor in the KBB sector, is set to make its first appearance at InstallerSHOW this month. Visitors can find PJH at the Installer Kitchens & Bathrooms Zone, BiKBBI Village, Hall 4 (Stand 4B13b).
Recently, PJH partnered with the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) as a corporate sponsor. As a result, this move strengthens PJH’s ongoing support for the KBB installation sector.
Supporting the installation sector
In addition to engaging with industry professionals, PJH is looking forward to sharing its expertise and knowledge on the latest KBB trends and product innovations that have helped shape its one-stop shop. The experienced PJH team will be on hand to guide installers on the many benefits of trading with PJH and will be displaying some of its most popular bathroom products. The company will also highlight its commitment to customer satisfaction through its ‘First Choice’ customer service promise. From Next-Day Delivery (to store or job location) to excellent product guarantees, an extensive Spare Parts service, and a dedicated Aftercare Team for technical advice and troubleshooting, customer care is unrivalled.
Kim Cooper, head of marketing & product, PJH, said: “We are really excited to be exhibiting at the InstallerSHOW for our first time and delighted to be part of this growing, multi-trade event amongst fellow industry professionals. We are committed to supporting the crucial role skilled installers play in delivering our products to the highest standards in customer homes. Installation plays a vital role in the overall customer experience, and we are looking forward to strengthening our connection with the installer community throughout the show here in the BiKBBI Village.”
For further information, visit the PJH stand at the InstallerSHOW, or contact PJH on: sales@pjh.uk / Tel: 0800 8 77 88 99 / PJH Partners Portal: www.partners.pjh.uk.
The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) has published the findings of its annual research. This follows an extensive survey targeting key stakeholders.
Each year, BiKBBI undertakes a research project focused on fitted interiors specialists – inviting UK-based kitchen, bedroom and bathroom installers and installation businesses to share their views on a number of key topics relating to their business, the economy and the sector generally.
The 2025 survey was launched in March 2025 and was open to both BiKBBI registered installers and non-registered installers, and respondents were invited to participate via a number of platforms including the BiKBBI website and social media platforms, email marketing to both the BiKBBI member database and The Installer Magazine circulation list and BiKBBI stakeholder/third-party digital platforms.
This year’s research focused on the demographics of the current workforce and the challenges that installation businesses and installers feel are most important to them.
The data collected demonstrates that the ageing workforce continues to worsen, with almost two thirds of installers surveyed aged between 45-64 years. The number of installers in the 65+ years age group has also increased by +3.6% year on year. The statistics also show that only 3% of installers have entered the sector in the last 5 years, with almost 90% of respondents having been in the industry for a decade or more.
Operating costs, a decline in enquiries/customers and the cost of materials are top of the list in terms of concerns for installation businesses. For the first time, relationships with retailers also featured as a challenge for installers.
Data relating to lead generation platforms was also analysed, with results showing that more that 80% of installers are not actively seeking work through external marketing routes.
Damian Walters, BiKBBI CEO responded to the findings: “We talk regularly about the ageing workforce and the lack of new talent entering the sector, but it becomes a very real concern each year when the statistics show the same issues and challenges deepening and worsening.
We need to do more as an industry to attract new talent into our sector – this will not only close the skills gap in order to meet the needs of the consumer and the Government’s construction targets, but it will also reduce the risk that the current ageing workforce poses for manufacturers, distributors and retailers”.
He continued: “This year the findings highlighted that installation businesses continue to battle with increased operating costs and the price of materials, compounded by a decline in customer enquiries. For the first time, respondents also cited their relationship with retailers as a challenge which isn’t all that surprising when you consider that many installation businesses will be reliant on work from retail showrooms, so when the likes of household names such as Homebase fall into administration, it does impact the sentiment and confidence from installers.”
The full BiKBBI Installer Survey 2025 can be viewed here.
High-end bathroom retailer Nôsa is set to unveil its first-ever showroom in Harrogate this September. The move marks a significant milestone in the brand’s evolution from e-commerce to a luxury lifestyle destination.
Nôsa has gained recognition for its sophisticated, European-inspired bathroom designs and exceptional craftsmanship. Through its online platform, the brand has cultivated a strong and loyal customer base in the UK. Now, with the opening of its first showroom in Harrogate, Nôsa invites visitors to experience its collection in a new way—through an engaging, tactile environment that highlights the brand’s dedication to quality, detail, and design excellence.
This physical space is more than just a store—it offers a curated experience where customers can connect with the textures, finishes, and refined materials that set Nôsa apart in the luxury bathroom market.
Harrogate: A new hub for interior design
Nôsa’s new showroom will be located in the heart of Yorkshire’s historic spa town, Harrogate. It will join an established group of interior and home design brands in the area, including Farrow & Ball, Søstrene Grene, and OKA. This move highlights Harrogate’s growing reputation as a destination for high-end interiors and luxury living.
Roca is introducing Sal and Noya – two new acrylic baths that combine elegant design, functional features, and everyday practicality. Crafted from durable, lightweight acrylic, these models offer a compact footprint, long-lasting performance, and installation flexibility – all at a competitive price, especially when compared to composite alternatives.
Designed to fit seamlessly in any space
With clean lines and minimalist profiles, Sal (a back-to-wall model) and Noya (a freestanding bath) are designed to integrate effortlessly into a wide variety of interiors. Noya features a gently contoured oval shape for an organic, spa-like ambience, while Sal presents a more architectural, rectangular silhouette. The back-to-wall format of Sal sits flush against the wall, saving valuable floor space without compromising the freestanding look.
Both baths measure just 1650 x 750mm – smaller than a standard drop-in single or double-ended acrylic bath with panels, making them ideal for compact bathrooms or multifunctional family spaces where freestanding options are often not considered. Their 5 mm–thick bath walls also help maximise internal bathing space within a compact footprint.
Manufactured from high-quality acrylic reinforced with fibreglass, Sal and Noya are significantly lighter than traditional composite alternatives. This makes them easier to install, particularly in upstairs bathrooms or when retrofitting, while still offering strength and durability.
Acrylic also provides excellent resistance to cracking, meaning these baths remain in top condition for longer. The modern construction allows for slimmer walls, giving Noya a refined, elegant edge. With compact dimensions, both models require less water per fill than larger freestanding baths – ideal for eco-conscious households seeking sustainable luxury.
Practical Features with Style
Sal and Noya feature a central drain and an integrated overflow system with a discreet slim slot. This maintains their clean, contemporary look and simplifies cleaning, helping keep them pristine for years.
Sal also includes a cleverly integrated shelf – perfect for homes where wall-mounted taps aren’t feasible, whether due to structural restrictions, rental conditions or aesthetic preferences. This design allows for deck-mounted taps, enabling quick and low-disruption installation, and helps reduce overall costs.
As cost-effective alternatives to Roca’s premium Stonex® composite baths, Sal and Noya deliver the brand’s renowned craftsmanship, comfort and style – at a more affordable price point. Noya is priced at £1,884 and Sal at £1,920, with both models backed by a 25-year product guarantee.
“With their sleek styling, innovative features and long-lasting performance, Sal and Noya offer a new standard in everyday luxury,” says Natalie Bird, brand marketing manager at Roca. “We designed these baths to meet the real needs of modern homes – whether that’s easier installation, more sustainable water usage or simply beautiful design that doesn’t cost the earth. It’s all about making luxury feel more accessible, without compromising on quality.”
Noya freestanding acrylic bath, 1650 x 750mm, £1,884
Sal back-to-wall acrylic bath, 1650 x 750mm, £1,920
PJH’s Bathrooms to Love brand has been recognised in the 2025 Ideal Home Awards, winning the prestigious title of Best Modern Bathroom Range of the Year for its luxurious PUSH Bathroom in Matt Storm Blue.
In addition, the brand received a Highly Commended award in the Best Storage Solution category for its stylish and practical ALIGN Modular Furniture range.
The Ideal Home Awards celebrate excellence in design and innovation. Recognition from such a trusted name in the interiors industry places these standout products in front of over 5.4 million style-conscious homeowners.
Kim Cooper, head of marketing & Product, PJH, said: “We are absolutely thrilled to be named Ideal Home’s Best Modern Bathroom of the Year 2025 for our Push Bathroom from our Bathrooms to Love Collection! This honour is a seal of approval from one of the biggest titles in homes and interiors, that buyers can trust.
“This award is a reflection of our commitment to exceptional bathroom design that seamlessly blends contemporary looks with superb functionality and the durability required for busy bathroom spaces.”
Speaking of the Bathrooms to Love award, from the expert panel of judges, Holly Cockburn, content editor, Ideal Home, said: “The muted mid-century blue units are a nod to Scandi style and form the perfect balance thanks to the enduring design combined with the trending colour palette. This collection would make a real statement in a cloakroom or would inspire a family bathroom.”
Part of PJH’s premium Bathrooms to Love collection, the Push bathroom furniture range in Matt Storm Blue combines effortless style with smart functionality. Named for its sleek, push-to-open drawers and doors, the collection features a handleless design and soft-close fittings, creating a truly luxurious and contemporary storage solution. The vanity unit stands out with its chamfered-edge frame and elegant tapered legs, adding a refined, decorative touch.
Inspired by the biophilic interiors trend, the ultra-modern Push bathroom blends a thoughtful mix of materials, textures, and finishes. The bold Matt Storm Blue units are paired with terrazzo flooring, timber panelling, and the warm, soft glow of brushed brass accents, achieving a sophisticated, spa-like aesthetic.
Completing the look are complementary products from Bathrooms to Love, including the Hoxton freestanding bath, Cedarwood pan, Berio brassware, Trend radiator, and Kenji mirror, all of which contribute to a harmonious and high-end bathroom experience.
The award-winning Push bathroom is celebrated in the July issue of Ideal Home magazine as well as online here: Ideal Home Bathroom Winners 2025
See the Bathrooms to Love Push bathroom video here: BTL-PUSH BLUE
Natural, earthy tones and clean design define 2025’s top bathroom trends. These trends focus on the bathroom as a space for wellbeing. Elegant details boost both function and style.
Duravit embraces this movement with its new complete bathroom series: Balcoon. The collection meets the highest standards and supports hygiene through smart features.
The Hero Edition of the ME by Starck toilet, designed by Philippe Starck, also reflects this focus. Its timeless design and innovative technology deliver lasting value and comfort.
Brown bathroom: a stylish revival
The colour scheme plays a central role in creating a natural feel in the bathroom. Inspired by “Mocha Mousse”, Pantone’s 2025 Colour of the Year, warm and soft brown tones are making a strong comeback. These shades work well in many design styles.
Brown is no longer seen as outdated. Today’s modern takes mix it with light cream and beige tones, natural materials like wood, stone, and ceramic, and stylish faucets and accessories. The result is a space that feels both elegant and inviting.
The Balcoon complete bathroom range, designed by Spanish designer Patricia Urquiola, perfectly reflects this natural trend. The ceramic colour “Clay Terra Matt” highlights the clean look and timeless elegance of the collection. With its geometric design and high-quality craftsmanship, Balcoon brings a unique charm to any space. The matte finish adds depth to the ceramic and gives it a handcrafted, authentic feel.
Balcoon stands out in both form and function. The range includes a variety of washbasins and furniture combinations in natural, coordinating tones. Water-saving faucets complete the look. Each ceramic piece features the innovative DuraShield® 2-in-1 protective glaze, which creates an easy-to-clean surface and meets the highest hygiene standards.
Established design meets technological innovation
The Hero Edition of the ME by Starck wall-mounted toilet isDuravit’s response to increasing hygiene demands, integrating a timeless aesthetic that perfectly matches a range of bathroom designs. The toilet, designed by Philippe Starck, is the core of the range impressive with its state-of-the-art functionality. The DuraShield® 2-in-1 protective glaze enhances hygiene by eliminating 99.99% of all bacteria. Its smooth, pore-free structure prevents the build-up of dirt and deposits, which run off easily.
Similarly, the pared-down, minimalistic interior of the toilet is also significantly easier to clean. The efficient DuraFlush rotational flush ensures that all areas of the basin are thoroughly cleaned, even with sparing water consumption of just 4.2 litres.
