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Waterline is ending 2024 on a high after securing well over 100 showroom displays for its new Little Blue Bathroom Co. bathroom collection in just four months.

In August, the UK’s largest kitchen distributor announced its first venture into the bathroom sector as it launched its comprehensive Little Blue Bathroom Co. bathroom collection. Created in collaboration with industry experts, the collection provides a complete bathroom offering, consisting of everything from furniture, brassware and baths to sanitaryware, shower enclosures and flushing systems.

Since its launch, the Little Blue Bathroom Co. bathroom collection has been an unprecedented success, and within a matter of weeks, Waterline’s sales team secured well over 100 bathroom displays in showrooms across the country.

Proving particularly popular with customers are its new freestanding bathtubs, which have been taking pride of place in window displays. In the last few weeks, Ratio Interiors in West London, pictured above right, and Premier Kitchenworks in Chipstead, pictured above left, became two of the latest retailers to create showstopping displays using Waterline’s copper and acrylic baths.

Launched in direct response to requests from retailers, the Little Blue Bathroom Co. bathroom collection is showcased in a beautifully curated 52-page, full-colour brochure.

“We are delighted that our Little Blue Bathroom Co. has been so well received by our retailers and to hit 100 showroom displays in just a few short weeks is an incredible achievement,” said Michael Marriott, CEO of Waterline Distribution. “At Waterline we’re

committed to delivering a full KBB service solution and we’re excited to build on the success of the Bathroom Collection in 2025.”

For more information visit www.waterline.co.uk or call 03330 149 149.

Alan Dodds, Chairman of Roca UK, is moving on after 25 years as managing director of Roca UK – since 1999. Alan adopted the new role of Chairman in 2022, helping to ensure the continued success and growth of the company in the UK and Ireland with incoming MD Rashpal Sidhu. A familiar and highly respected industry figure, Alan was also elected President of the Bathroom Manufacturer’s Association in 2018.

Roca Group celebrated 30 years in the UK in 2023, and Alan was a huge part of the brand’s success for most of that time. In the same year he became MD, Roca Group acquired LAUFEN, a significant moment for the Roca Group as a whole, as it solidified its position as one of the most influential and largest names in the bathroom industry.

Alan was a pivotal figure in shaping Roca UK into the company it is today. Notable accomplishments during Alan’s tenure include: Roca UK consistently achieving year-on-year market growth; the uniting of LAUFEN and Roca UK operations; the opening of the dedicated Roca office, showroom and distribution centre in Ireland; and the opening of the iconic Roca London Gallery, an architectural masterpiece designed by Zaha Hadid.

Miquel Angel Munar, senior managing director of Roca Sanitario, S.A., commented, “I would like to express my heartfelt gratitude to Alan for his exemplary leadership, unwavering dedication, and the genuine humanity he has consistently shown in his relationships with colleagues and customers alike. It is rare to find a leader who can influence and leave such a profound mark on both an organisation and its people. Alan’s legacy at Roca UK will undoubtedly remain a source of inspiration for all of us.”

Ideal Standard is introducing the next evolution in sustainable shower trays with the fully recyclable UltraFlat Evo range. Crafted from the innovative material StoneTech™, these trays combine sustainability with sleek design and practical features, offering an eco-friendly solution without compromising style or functionality. 

The new trays have been created with environmental concerns as a top priority, according to Ideal Standard’s EcoLogic approach to new product development, which integrates sustainability into manufacturing processes and finished products. The four pillars of EcoLogic touch every phase of a product’s lifecycle and focus on reducing CO2 emissions and waste, saving energy, water and other natural resources, promoting hygiene and protecting vulnerable users. 

UltraFlat Evo shower trays are meticulously designed to minimise environmental impact. Crafted from StoneTech, an advanced material containing 35-40% recycled content, including marble and production waste, these trays are entirely fiberglass-free and 100% recyclable. At the end of their life, they can be repurposed for road bases or construction projects. StoneTech also requires approximately 45% less resin than acrylic shower trays, while maintaining exceptional durability. 

The commitment to sustainability extends to the trays’ packaging, which is completely plastic-free and made from recyclable and sustainable materials. Additionally, the trays feature a bacteriostatic surface, enhancing cleanliness and providing built-in protection against harmful bacteria. Independent tests confirm that UltraFlat Evo trays offer best-in-class cleanability. 

Aesthetics and comfort were key considerations in their development. The surface of UltraFlat Evo trays features a subtle fine-grain texture that creates a smooth, matt finish, reminiscent of finely sanded stone. This texture not only provides a tactile, natural touch but also ensures the highest level of slip resistance with a Class C anti-slip rating – achieved naturally, without any additional treatment. The trays are comfortable to use, aesthetically sophisticated, and offer maximum safety. 

With a modern rimless design and a slim profile of just 35 mm, the trays can be installed either on top of or flush with a tiled floor, creating a sleek look in any bathroom while enhancing accessibility. The collection is available in 26 different sizes, offering flexibility in bathroom design, and the trays can be safely trimmed on all four sides to accommodate various room dimensions and features. 

The new UltraFlat Evo range has been rigorously tested to meet the highest industry standards and quality requirements. These trays do not discolour or wear from long-term exposure to changing lighting conditions. Additionally, they undergo strict inspections for chemical resistance and consistently pass these tests according to industry standards. 

Emmanuel Veillon, Vice President Sanitary Ware at Ideal Standard, said: “With UltraFlat Evo, we have seamlessly combined sustainability with cutting-edge design, offering a product that not only enhances the aesthetics of any bathroom but also aligns with our commitment to reducing our environmental impact. This launch represents a significant step forward in our mission to deliver innovative, eco-friendly bathroom solutions.” 

The new UltraFlat Evo range is the latest addition to Ideal Standard’s expanding portfolio of bathroom solutions designed with sustainability in mind. Thanks to Ideal Standard’s Singular philosophy, the Evo shower trays integrate seamlessly with products across the entire portfolio, enabling architects, designers, and homeowners to create spaces that meet their exact needs and requirements. 

UltraFlat Evo is part of the UltraFlat family of shower trays, which also includes, UltraFlat S+ and UltraFlat S i.life. To find out more about our shower trays, visit our website.

Leading British bathroom brand Woodstock’s head of marketing, Charlotte Tilby, reveals five key trends set to shape bathroom design in 2025.

Charlotte explains. “At Woodstock, we are going to see a strong push towards features designed purely to enhance wellness in the space, a less is more aesthetic approach, as well as the specific fusion of classic and modern styles.

We will see more homeowners building on and enhancing the current trends, taking ideas like the spa bathroom even further. More than ever, consumers are expressing a need to create boundaries within different areas of the bathroom and allow themselves to have a safe space to switch off completely within their own home.”

The art of vanity

Vanities have been on the rise for a few years now but in 2025, these rising stars are set to take centre stage with vanities and their mirror pairings becoming statement pieces.   Accessories are no longer secondary; they play a pivotal role in the bathrooms overall aesthetic. We will see the popularity of softer circles, shapes, distinctive basins, and real brassware to add an organic texture and feel to the space.

Natural wood grains

Your surroundings impact your mood, making it vital to make the correct choices. We’re already seeing huge demand for natural, or natural effect, materials and are expecting that these will gain even more popularity in 2025. Materials such as natural woods, like Oak and Walnut, stone and even organic elements like plants are sure to see pride of place in many bathroom designs.

Zonal designs

In 2025 we will see a strong push towards ‘breaking up the bathroom’, primarily through the distancing of uniform features such as glossy tiles and the introduction of calculated layouts and focal points within the space. The aim of this trend is to bring life, energy, and character to the bathroom. Some of the ways we see this being achieved is through unique touches such as wallpapers, distinct lighting, or shower niches.

Rise of the slim shaker

The fusion of classical aesthetics with modern functionality has been long overdue and is poised to anchor the evolution of bolder trends in 2025. Classical styles, traditionally characterised by refined detailing and period features, are now being reimagined with contemporary innovations. This harmonious blend retains the timeless foundation of traditional forms while integrating modern features.

Creating wellness stations

Spa bathrooms have been a monumental trend throughout 2024, redefining the bathroom as more than just a functional space by weaving relaxation into its very fabric. Bathrooms are evolving further, with a growing emphasis on ‘wants’ rather than just the standard ‘needs.’ This transformation is set to continue, shaping the way we design and experience these spaces. One notable development is the introduction of wellness stations—a designated area for organising skincare items and morning essentials, promoting easy access and efficiency.

As RAK Ceramics UK prepares to celebrate its 25th anniversary in 2025, the bathroom solutions provider has announced a refreshed and streamlined distribution strategy designed to strengthen its position in the UK market and deliver enhanced service levels to retailers.

In response to valuable retailer feedback and following a comprehensive review of its distribution approach, RAK Ceramics will consolidate its operations by reducing the number of distribution partners it works with. This strategic move includes a continued, close partnership with Ideal Bathrooms. At the same time, RAK Ceramics will also maintain direct distribution of its products, supported by significant investments in its infrastructure and digital services.

Commitment to Excellence and Market Adaptability
RAK Ceramics UK has built its reputation on a strong ability to adapt to shifting market conditions while maintaining exceptional customer service. This new distribution strategy is a testament to the company’s ongoing commitment to the UK market as it approaches this major milestone. Additional initiatives and developments are planned for release in the coming months to further enhance its service offering.

Alvin Biggs, Managing Director of RAK Ceramics UK, commented:
“We have been fortunate to enjoy successful partnerships with our distributors over the years, and we are incredibly grateful for their contributions. However, as we approach our 25th anniversary, it is the perfect time to implement a distribution strategy that strengthens RAK Ceramics’ ability to meet the demands of an evolving market and ensure we deliver the highest standards of service.

“In challenging market conditions, leading manufacturers like RAK Ceramics have a responsibility to invest in their brand and make forward-thinking decisions that protect and support their customers. This streamlined distribution strategy will not only improve service levels for our retail partners but also lay the groundwork for long-term success in the UK.”

Looking to the Future
With a strengthened infrastructure and a renewed focus on excellence in distribution, RAK Ceramics UK is positioned to continue delivering industry-leading solutions that inspire and support its customers. The company’s new strategy reflects its commitment to remaining at the forefront of the ceramics market and ensuring its partners and retailers benefit from a seamless and reliable service experience.

In the Charlottenburg district of West Berlin, Apartment Kan 36 has been transformed into a contemporary retreat offering a peaceful haven from the bustling city. Designed and refurbished by esteemed architect Gianni Verde at Sunostudio, the minimalist, modern apartment was completed in 2024 and reflects the eclectic design scene of Berlin.

The apartment is owned by a Greek family, who 10 years ago made Berlin their home. It is in a classic historic “altbau” and blends modern design with an enduring elegance. The art of modern living is epitomised in this design blending clean lines, natural materials with exceptional functionality.

Bathroom-Review-Kaldewei-Pink-Berlino-I-2024

The bathroom exudes a feeling of calm and tranquillity, entirely tiled in pink, with large windows that flood the room with natural light. Inspired by the aesthetics of the 1960s, the bathroom is clad with soothing pink ceramic
tiles by Ceramica Vogue. This homage to Berlin’s vintage art scene blends harmoniously with sleek contemporary
elements such as Kaldewei’s CONO Countertop washbasin in Alpine White. Key to this meticulously crafted bathroom design, the CONO washbasin creates a serene yet confident ambience with its seamlessly
integrated functionality and aesthetic. Made from 100% recyclable, sustainable steel enamel, the CONO washbasin’s glass-like surface is hygienic and easy to clean.

The functionality and aesthetic appeal of Kaldewei’s classic CONO countertop washbasin provide the perfect, elegantly minimalist centrepiece to this stylish bathroom.

In keeping with its geometric aesthetic, the characteristic design element of this rectangular washbasin is the enamelled square waste cover, along with its generous wider rim allowing additional space for fittings or bathroom accessories.

The CONO countertop washbasin is available in 12 colours across matt and gloss finishes ranging from white through to neutral beige and grey tones to black.

More news and product information from Kaldewei

Victoria + Albert Baths has ruled the world of relaxation with the Tombolo bath rack for years and is thrilled to announce an update to the collection: an indulgent Black finish with exposed wood edges.

Available in three sizes to suit different baths, the extended range is shaped from laminated marine plywood, tackling even the steamiest conditions in a bathroom. With gently bevelled cut-outs for two wine glasses and a broad flat space for candles, chocolates or a book, the bath rack encourages relaxation and indulgence.

Alongside the current White, Walnut and Oak options, the new Black addition adds sophistication to the room and effortlessly elevates any bathing experience. Although specifically designed with Victoria + Albert baths in mind, they will fit many other freestanding baths, where the width of the bath matches the two ‘peaks’ on each end of the rack.  

Bringing natural materials into the bathroom is growing in popularity, and the ambition to create a more tactile, sensual space continues. The Tombolo is a simple way to add style, practicality and a touch of luxury to a freestanding bath.  

Victoria + Albert Baths’ new Tombolo 9 in Black is priced from £410.26 (incl. VAT) at vandabaths.com.

At HIX 2024, Villeroy & Boch showcased its offerings alongside Ideal Standard, cementing the Villeroy & Boch Group’s reputation as a comprehensive solution provider for the hospitality industry. Villeroy & Boch’s stand showed the brand’s signature craftsmanship, timeless design, and forward-thinking technology.

Popular collections such as Antao, Finion, Artis, ViClean 200, Subway 3.0, and ViConnect took centre stage, complemented by a selection of premium taps. Visitors also had a chance to see first-hand the new Architectura range, which integrates minimalist design with practical storage solutions.

One of the highlights of the showcase was the TwistFlush technology, a cutting-edge water-saving system that impressed attendees with its efficiency and sustainability credentials.

Beyond the product displays, Villeroy & Boch’s interactive crafting workshops were a hit with all. The sessions invited attendees to unleash their creativity by painting a brand plate to take home as a keepsake. These workshops added a personal touch to the event and granted visitors a chance to chat with the Villeroy & Boch team.

As a main sponsor of the AHEAD Awards, Villeroy & Boch cemented its dedication to celebrating excellence in hospitality design.

Fabrizia D’Autilia, marketing manager at Villeroy & Boch, commented on the event, “HIX 2024 was a remarkable platform for connecting with the best and brightest minds in hotel design. We are thrilled with the positive reception to our products and workshops. It’s always inspiring to share our vision and innovations with an audience that appreciates the intersection of timeless design and cutting-edge technology.”

For those who missed HIX 2024, Villeroy & Boch’s permanent showroom in Suites 312, 313, and 314 remains a must-visit destination for exploring the brand’s latest offerings.

Irish luxury bathroom specialist Adamsez continues to expand its bath collection with the introduction of two new designs that promote the feeling of wellness and serenity in the home.

These new acrylic bathtubs are part of a wider product launch and perfectly reflect the trend for creating a spa-like bathroom. Sonata is set to redefine relaxation with texture, while Onsen brings the popularity of plunge pool bathing indoors.  

With its seamless blend of artful design and functional excellence, Sonata offers sophistication in every detail. Blending design and functionality, Sonata pairs elegant double-ended curves with a sleek, linear silhouette. Its fluted design delivers texture that captures the essence of a spa-inspired retreat, creating a serene sanctuary to escape the demands of daily life.

Available in two versatile styles, catering to different tastes and bathroom layouts, Sonata comes in an ultra-contemporary freestanding design, or in a back-to-wall format which offers a more traditional yet equally stylish look. Spaciously sized, the freestanding model measures 1700 x 800mm, while the back-to-wall version comes in two sizes: 1700 x 750mm and a slightly more compact 1500 x 750mm size. The Sonata range also extends to a 360 x 150mm basin for those who like a coordinated, seamless scheme.

“Sonata reflects the growing trend for textured sanitaryware, as more people seek to create a personal retreat within their homes where they can immerse themselves in total relaxation”, says Ruth Black, managing director at Adamsez. “This bathtub is more than a functional piece, it’s an invitation to slow down, unwind and indulge.”

Neolith, a sintered stone brand, has outlined its outstanding achievements in 2024, marked by industry accolades. In a triumph for its sustainability credentials, Neolith Ignea was Highly Commended in the Best Sustainable Innovation category of the Country & Town House Future Icons Awards as part of the B Corp publication’s Journey to Zero initiative.

Neolith was also named a winner of Designerati’s Kitchen Product of the Year for Neolith Calacatta Romaand Archiproducts’ Sustainability category for Neolith Ignea. In addition, Neolith has also been shortlisted in the Surface Design Awards, FX Awards, SBID and KBB Focus Awards. As a result, Neolith celebrates an exemplary year that underscores its innovation, sustainability, and design excellence.

Each result reflects Neolith’s dedication to brilliance and innovation in creating stunning, functional surfaces that appeal to both designers and homeowners. Neolith continues to set industry standards through its innovative product offerings, making a significant impact in both residential and commercial spaces. The recognition from these awards reinforces Neolith’s mission to deliver premium products that meet the evolving needs of the market.

“We are thrilled to receive such esteemed recognitions, particularly for our dedication to sustainability,” said Ross Stewart, UK Senior Sales Manager for Neolith UK. “These accolades are a testament to our team’s relentless pioneering spirit of offering eco-conscious and sustainable solutions without compromising on design. We look forward to hearing further results of our remaining award nominations in 2025”.

The major standout qualities of Neolith sintered stone are the combination of design and functionality with high heat resistance, high scratch resistance and near zero porosity of its surfaces, meaning Neolith is very easy to clean and highly resistant to staining. It’s also highly resistant to UV, frost and thaw, which means it can be used in outdoor kitchens, which are becoming increasingly popular in the UK market and being adopted into the offering of a lot of kitchen designers and studios. 

A Commitment to Sustainable Design

As the first materials industry company to achieve carbon neutrality in 2019, Neolith remains at the forefront of sustainable innovation. Its Ignea surface, awarded for its exceptional 98% recycled content, exemplifies the brand’s dedication to minimising environmental impact while delivering high-performance materials. Ignea’s composition, inspired by Earth’s volcanic cycles, highlights Neolith’s vision for driving a circular economy without compromising on quality or design. In addition, Neolith’s achievement of the Cradle to Cradle Certified® Bronze certification for a wide range of products—the only brand in its category to do so—sets a new standard for safe and sustainable design in 2025 and beyond.

Neolith’s products combine state-of-the-art technology with sustainable practices, offering a range of surfaces suitable for indoor and outdoor use. The company’s commitment to minimise waste has been certified through the Zero Waste certification, that proofs the company recycles or reuses more than the 96% of the industrial waste generated. 100% of the electrical energy usedduring production comes from renewable sources and the totality of the industrial water is recycled, further cementing Neolith’s role as a pioneer in offering eco-conscious and sustainable solutions.

2024 UK Awards: Neolith’s wins and Highly Commended honours

  • Designerati Awards 2024
    • Category: Kitchen Product of the Year
    • Product: Calacatta Roma
  • Country & Town House Awards – Future Icons Award 2024
    • Category: Best Sustainable Innovation
    • Product: Ignea
  • Archiproducts Awards 2024
    • Category: Sustainability
    • Product: Ignea

2024 UK Award Shortlists:

  • Surface Design Awards 2025 –(winners to be announced February 2025)
    • Category: Light & Surface (Exterior)
    • Product/Installation: Neolith – A Reflection of Who We Are
    • Judges: Esteemed industry leaders, including James Dixon (Benoy Architects), Jorge Méndez-Cáceres (For Everyday Life), and Amrit Seera (Vabel).
  • SBID Awards 2024
    • Category: Surfaces and Finishes
    • Product: Calacatta Roma
  • FX Awards 2024
    • Category: Products: Surfaces
    • Product: Calacatta Roma
  • KBBFocus 2024
    • Category: Best Surface of the Year
    • Product: WhiteSands

You can follow Neolith’s latest news at www.neolith.com