The Bathroom Manufacturers Association (BMA) has welcomed ProPlanet UK Ltd., a leading IT software company specialising in Product Information Management (PIM), ETIM Classification and Product Data Services, as its newest affiliate member.
Founded in 2000, Proplanet are PIM specialists and co-founders of ETIM with extensive experience in helping manufacturers, merchants, and retailers streamline their product data, workflow, and communication processes.
Proplanet’s PIM is an easy-to-use, flexible, fully customisable PIM solution that allows manufacturers to manage, organise, enrich, and distribute detailed product information directly to marketing channels, all from a single, centralised platform. This technology is crucial in today’s digital era, where precise and effective communication of product information across various channels is essential for maintaining competitiveness.
Tom Reynolds, the BMA’s chief executive, highlighted the importance of ProPlanet Ltd joining the association: “Having ProPlanet on board strengthens the BMA’s ability to support our members as they navigate the rapidly evolving digital landscape. Their expertise and knowledge offer manufacturers the tools to enhance their e-commerce capabilities and ensure product information accuracy across all platforms. This will play a key role in improving efficiency and driving innovation within the industry.”
Sales and Marketing Director Suzanne Wells Adgar from Proplanet shared their perspective on joining the BMA: “We are very excited to collaborate with the BMA and its members. By joining the association, we aim to bring our industry knowledge and PIM and ETIM expertise to members, helping them optimise their product information processes.
“Through our PIM solution, businesses can take full advantage of online marketing and e-commerce opportunities while ensuring consistency and control over their product data information. Our Proplanet Product Data Services will also provide BMA members with access to an additional external data resource, of which they can tap into when required to help complete and harness the full potential of their valuable product data information. We look forward to working with the BMA’s network to drive digital transformation across the industry.”