Lyrical Communications, part of Nineteen Group, has revealed details of an enhanced strategic partnership with the Bathroom Manufacturers Association (BMA) that spans the InstallerSHOW, InstallerDIGITAL, and elementalLONDON brands.
Building on the existing collaboration, which saw the BMA contribute to expanding the bathroom segment at InstallerSHOW, and the delivery of the inaugural Installer Kitchens & Bathrooms event in 2024 (including the popular Future of Water theatre), the enhanced offering will include co-location of BMA events at both InstallerSHOW and elementalLONDON in 2025, as well as substantially increased input into mixed media content for the K&B stream of the InstallerDIGITAL platform.
Tom Reynolds, CEO of the Bathroom Manufacturers Association, comments: “Today’s announcement is a natural evolution of the longstanding and fruitful collaboration between BMA and Lyrical Communications. As an industry, bathroom manufacturers and installers are critical in the effort to make the UK’s building stock fit for the 21st century. Lyrical’s full portfolio, including elementalLONDON and the expanded Installer Kitchens & Bathrooms, brings together all the relevant stakeholders. The partnership, therefore, perfectly aligns with our association’s mission.”
Michael Costain, managing director of Lyrical Communications, adds: “This is a partnership that has flourished over a number of years, and we’re delighted to be able to expand our collaboration across the entire Lyrical portfolio. Working together in this way ensures we are able to deliver valuable content which benefits the entire kitchens and bathrooms supply chain – whether online or in person.”
Installer Kitchens & Bathrooms at InstallerSHOW 2025 (taking place from June 24-26 at NEC Birmingham) will serve as a pivotal gathering for industry leaders, including manufacturers, retailers, designers, distributors, specifiers, and installers. This event is designed to foster a collaborative approach to shaping the sector’s future. Following its successful debut in 2024, which showcased cutting-edge technology, tools, and innovation, the 2025 event will continue strengthening the supply chain through education, knowledge sharing, and networking. Attendees can look forward to a comprehensive content program in dedicated theatres, covering essential topics like water and energy efficiency, design innovation, sustainable and smart technology, best practices, and relevant legislation.
elementalLONDON (19-20 November 2025, ExCeL London) has the ethos of “Advancing the efficiency of buildings” at its core. It will deliver an informative and engaging conference, exhibition and networking programme that combines deep insight with a practical understanding of the challenges faced by building owners and operators and the entire supply chain with whom they work.
InstallerDIGITAL is the UK’s leading online platform for tradespeople in the heating, plumbing, electrical and K&B sectors. It has been at the heart of the industry for more than two decades and is a both a trusted voice and the primary resource for news, opinion, technical information, and advice across the installation community.