Kaldewei has been honoured with the Future Icons Award in the Design & Interiors category at the prestigious Future Icons Awards 2025, held at the Mandarin Oriental Hyde Park on 4 November. The award recognised Kaldewei’s outstanding contribution to sustainable interior design, specifically for the innovative OYO DUO bathtub, which is both 100% recyclable and designed to reduce water consumption without compromising comfort.
The judging panel praised Kaldewei for its commitment to sustainability, noting, “An extremely impressive pivot of a 100-year-old business to focus on sustainability and to address steel specifically.”
Kaldewei’s dedication to Luxstainability®—a term it coined to describe the fusion of luxury and sustainability—is exemplified in the OYO DUO bathtub, designed by Stefan Diez. The product is a prime example of the brand’s efforts to innovate in the bathroom sector while prioritising environmental responsibility.
Adam Teal, country manager of Kaldewei UK Ltd, commented, “Our commitment to Luxstainability® continues to grow, from the way we manufacture our products to how we track their progress. This recognition from Country & Town House with the Future Icons Award is a wonderful affirmation of our ongoing efforts.”
The Future Icons Awards, part of the annual Journey to Zero event by Country & Town House magazine, honours brands and individuals leading the way in sustainable luxury across various sectors, including fashion, beauty, interiors, and travel. The awards are supported by a distinguished panel of experts, including climate activist Dominique Palmer and ethnobotanist James Wong.
These awards are designed to highlight those making a meaningful impact on the planet through sustainable practices while maintaining the highest standards of quality and craftsmanship.