Ideal Standard is continuing its series of cinematic events, the Together World Tour, with its next scheduled stop – London, on September 23rd 2021.
The Together World Tour is a digital event series for the international architecture & design community that aims to inspire attendees by diving into the design culture of six unique cities around the world.
Following the success of the first two events in Milan and Berlin, which saw the brand launch the Ideal Standard’s Linda-X and Extra ranges from its new Atelier Collections, the London event will premiere another iconic piece in the collections. The Atelier Collections are influenced by the brand’s rich design heritage and are the result of the partnership with Italian design studio Palomba Serafini Associati (PS+A) and Roberto Palomba, Ideal Standard’s Chief Design Officer.
The latest film in the series will showcase the city’s unstoppable creativity and exactly what it is that makes London so iconic in the design community. From celebrated artist Soheila Sokhanvari, to textile and fashion designer Darren Cross, the immersive event will focus on some of London’s most celebrated personalities and its most inspirational moments across the years.
As well as the London film streaming on the Together World Tour microsite, it will also be premiered live in-person at the Design London exhibition. As part of the Design London’s programme, there will also be several unique and creative sessions with key contributors following showings of the film, in the Transparency in Shades of Colour theatre. Furthermore, all attendees of Design London can also experience the first UK showing of the Atelier Collections at Ideal Standard’s stand (E6) throughout the duration of the show.
Commenting on the event, Jan Peter Tewes, CEO of Ideal Standard International, said: “For centuries, the rich diversity of London has allowed it to lead the world in design, art, music, culture and more. Its streets are filled with wonder and intrigue; an eclectic mix of very distinct boroughs – each a mini-city with its own personality that come together to make it wonderfully unique and disruptive. It is a complex and electric city which is continually moving and changing – and it’s this variety that creates the energy that London is known for, and something we were intrigued to delve into a little deeper. So, we are inviting the international design community to join us virtually on 23rd September at 11am BST, as well as hosting a live premiere of the film at Design London, to discover how the past, present and future of that classic London design attitude have all contributed to the launch of the Tipo Z, the centerpiece in Ideal Standard’s new Atelier Collections.”
The third leg of the Together World Tour will premiere on September 23rd at 11am BST. To learn more about the tour so far and register for the London event visit: www.togetherworldtour.com