To coincide with its Flair PRO Essential Collections launch, Flair Showers revealed its ‘Trust Flair. Trust PRO’ campaign at InstallerSHOW 2024. Flair highlights its hassle-free, quick and efficient installation process and emphasises that Flair is a trusted solution for professional installers, allowing them to choose and fit products they can rely on.
The campaign film ‘The Van’ begins at Flair’s HQ and shows the efficient ordering process from raising an order to selecting it and preparing it for delivery. Flair wanted to show the real-life process to installers to share how streamlined it is and highlight the level of support provided by the customer care team.
Running in tandem with the footage filmed at the Flair headquarters, the video shows a trade professional installing a Verve PRO shower door frame with Flair’s Click-Fit PRO Assembly System.
Flair has also generated a brand new Flair PRO Essential Collections brochure specifically for trade professionals as part of its ‘Installers Choice’ campaign. The new Flair PRO brochure will provide bathroom installers with information on shower enclosures, wetrooms, and bath screens. Installers can highlight that there is an affordable Flair shower configuration for every space and requirement that will stand the test of time. The new Flair brochure will also feature a QR code to allow for quick access to installation videos and spec sheets, further supporting the trade professional during the fitting stage.
Sarah O’Reilly, senior marketing executive, Flair Showers, says: “At Flair, we have created a brand new campaign, the ‘Installers Choice’, to show trade professionals that we are their trusted partner for showering solutions. Flair PRO is constructed with high quality materials and is engineered to save valuable time and energy from the fitter’s perspective. Our new van campaign film shows how quick and easy the installation of a Verve PRO shower door is, alongside details of our ordering, packing and delivery process.
“Visitors to InstallerSHOW were able to get hands-on with our brand new Verve PRO shower door at our demonstration area, and have a go at installing it as easily and quickly as shown in our new film.”
For more information on the brand new Flair PRO Essential Collections and the Verve PRO shower doors, please contact sales@flairshowers.co.uk or visit the website www.flairshowers.co.uk/flairpro
