Frontline Bathrooms has launched a new AquaKast bath collection for its Aqua brand, developed in collaboration with acclaimed British designer Barrie Cutchie. The AquaKast range reinforces Frontline’s focus on exclusive, design-led product development that delivers clear value for retailers while remaining accessible to the end consumer.
The collaboration brings together Barrie Cutchie’s four decades of design expertise with Frontline’s manufacturing capability and market insight. Widely recognised for reintroducing classic bath silhouettes and refining them for modern living, Barrie’s work is rooted in proportion, comfort and longevity, principles that have shaped some of the most recognisable freestanding baths in the UK market. This new collection translates that heritage into a commercially focused range that works across a wide variety of bathroom styles and footprints.
Commenting on the launch, Darren Allison, managing director at Frontline says: “This collaboration signals an important step forward for Aqua and AquaKast will be a key part of how we are strengthening our offer to our retail partners. Bringing Barrie into the fold allows us to deliver genuinely design-led baths at an accessible price point, while maintaining the quality, specification and reliability that our retailers expect. It gives them a collection that feels distinctive on the showroom floor and commercially robust in the long term.”
All baths in the collection are manufactured using a premium material combining high-quality acrylic with stone resin reinforcement. The material is selected for its durability, strength and refined surface finish, and is produced using advanced reverse-moulding technology to ensure a smooth, flawless result. Each bath is hand-finished and rigorously inspected prior to dispatch, supporting consistent quality and reducing issues at installation stage.
Despite their solid feel, the baths are weight-optimised to simplify handling and installation, making them suitable for a wide range of properties, including period homes and upper-floor bathrooms. All models are supplied in gloss white as standard, with the option for sanding and painting available across the range, allowing retailers to offer personalisation as an added-value upsell.
The AquaKast collection includes a broad mix of silhouettes, from compact oval and slipper designs to boat baths, back-to-wall and corner configurations. Practical details such as integrated tap ledges, discreet pipework recesses and space-saving sizes have been designed in from the outset, ensuring the range works equally well in smaller bathrooms as it does in larger schemes.
Reflecting on his return with a new collection, Barrie Cutchie adds: “This is my first new bath collection in several years, so it was important that it had purpose and longevity. Frontline felt like a natural partner because there is a clear respect for design, balanced with a strong understanding of how products need to perform in the real market. Together, we focused on creating baths that feel resolved, comfortable and timeless, without pushing them into a price bracket that limits who can specify them.”
All baths in the collection are priced at RRP £1,600 and supported by a lifetime guarantee, the AquaKast collection offers retailers a compelling proposition: exclusive designs, strong design credentials, reliable specification and a price point that broadens appeal. Available exclusively through Frontline retailers, the range underlines Aqua’s position as a design-led brand with a clear commercial focus.
