Smiths Briten has launched a brand-new website, representing a major investment in the company’s long-term growth and commitment to improving customer service across its nationwide network of retailers and merchants.
The new platform brings together a host of upgraded features designed to make doing business with Smiths Briten easier, faster and more intuitive. From streamlined navigation and improved branding through to a comprehensive downloads area, the site has been developed to support customers at every stage of their journey.
Retail partners will now benefit from a dedicated live stock portal – following the success of a similar system introduced by sister brand Frontline Bathrooms – giving instant access to stock levels, pricing and product details in real time. The site also provides direct links to all Smiths Briten brands, a section for promotional discount vouchers to support display investment, and high-quality imagery to enhance merchandising and marketing activity. The website will remain non-transactional to protect Smiths customers.
Speaking about the launch, Darren Allison, managing director at Smiths Briten, says: “This new website represents a major step forward for Smiths Briten and forms part of our wider commitment to delivering a seamless, service-led experience for our trade partners. We have invested heavily in both technology and design to ensure the platform truly reflects the needs of our customers, from improved navigation and faster access to resources, to live stock visibility that helps retailers plan and order with confidence.
“Our goal has always been to make it as easy as possible for customers to work with us, whether that means downloading specification sheets, checking availability, or exploring our full portfolio of brands. The new site not only looks and feels more modern, but it also functions in a way that saves our customers valuable time each day. This investment ensures that as Smiths Briten continues to grow, we are supporting that growth with digital systems that are as reliable and forward-thinking as the products we supply.
“Following the successful rollout of a new live stock portal for Frontline Bathrooms, we have taken the same technology and tailored it to the specific needs of Smiths Briten’s customers. The feedback from our partners is that easy access to accurate stock information and downloadable assets makes a real difference to how they serve their own customers.
“We are also investing in much stronger visual content, including better product imagery and brand integration, alongside commercial tools such as discount vouchers to support display installation. Everything we have built is about making the customer journey smoother, faster, and more rewarding.
“As well as showcasing our current brands, we continue to seek other brands to join us as we grow.”
The launch marks another milestone in Smiths Briten’s growth strategy as it continues to expand its product offering, digital infrastructure and customer support across the UK market.