VitrA Tiles welcomed architects, designers, and customers to its immersive, multi-sensory stand at Cersai 2025, showcasing a series of industry-first innovations in new ceramic tile technology, sustainability and application design. The space was divided into four curated zones, each offering a unique perspective on the future of ceramic surfaces.
V-Tone Tonalite technology – a game changer in colour consistency
Variation in shade between different production batches is one of the most significant challenges in the ceramic industry. V-Tone ensures unprecedented chromatic consistency. This means that tile colours remain faithful to the original, batch after batch, ensuring uniformity and minimal colour deviation, as well as coherence in every project. The impact of this technology on the industry is expected to be significant, offering the certainty of impeccable results and greater design freedom.
The initial V-Tone investment is scheduled to commence in March 2026, with full implementation and rollout across all our production lines targeted by the end of the same year. V-Tone guarantees consistent tones across production batches and formats.
TileScape – smart app
VitrA also presented the TileScape app, designed to help customers select the most suitable VitrA Tiles product from a single photo.
In addition, Vitra presented its perfection-driven innovations:
V-Hygiene: For enhanced hygiene in both residential and commercial settings
V-Shape: Designed for seamless visual integration across tile formats
Easy Tiling: A system that accelerates installation by up to 7x – ideal for time-sensitive projects
100% Recycled Porcelain Tile – pioneering a circular future
The 100% Recycled Porcelain Tile is produced entirely from waste materials and is billed as the most significant new development from VitrA Tiles at Cersaie 2025.
The use of 100% production waste promotes a virtuous circular economy cycle. These materials not only contribute to more sustainable waste management but also generate a significant positive environmental impact, reducing reliance on virgin raw materials and the overall carbon footprint.
The “100% Recycled Porcelain Tile” project also excels in terms of energy efficiency. The new formula has reduced production times, leading to significant savings in both electricity and natural gas. Typically, products made with waste materials compromise final quality characteristics, while the 100% waste-based tile developed by VitrA Tiles fully meets all national and international technical product standards.
This innovative approach simplifies production processes and confirms VitrA Tiles’ commitment to sustainable production, integrating research and development with operational efficiency.