Specialist home interest agency Cairn has been appointed to launch an innovative new technology for Sensio Lighting.
Cairn was approached directly for the opportunity, thanks to the team’s knowledge and experience within the KBB sector. The agency was tasked with leading the six-figure project, to “set the gold standard” for how the company will launch future products into the UK market.
Sensio is a KBB lighting specialist that launched its new Lumino lithium-ion powered illuminated mirror range in 2024. The patented technology is a significant advancement as it’s better for the environment, doesn’t require mains connection and can be retrofitted into any bathroom.
Karl Hallam, head of marketing at Sensio, said: “We reached out to Cairn after receiving an industry recommendation and were immediately impressed with their market knowledge, fresh ideas and their full-service offering. They have supported us through every stage of the launch; from a big campaign idea, to messaging, visual assets, sales tools and video production.
“We couldn’t be happier with the work Cairn has delivered, and the team has absolutely nailed the brief. They have created a blueprint for how we will be running our future marketing campaigns in the UK.”
Manchester-based agency Cairn has a strong pedigree in the kitchens, bedrooms, and bathrooms sector, and it has a client portfolio that includes Kutchenhaus, Blum, Whirlpool, and nobilia.
Will English, Cairn’s co-founder and managing director said: “It’s a real testament to our industry experience to be approached by an progressive brand like Sensio. It’s rare to work on a campaign for a genuinely new, ground-breaking technology.
It’s allowed us to flex our creative muscles and build a multi-channel campaign which is already delivering results.”
Cairn offers strategic brand planning and channel-spanning creative comms, delivered by a team of activation specialists across digital, off-line, PR and web design and development.
Cairn’s purpose is to ‘take brands further’, whether that’s scale-ups focused on the next phase of growth, established brands pursuing new opportunities or businesses simply seeking a fresh approach to their communications.
For more information and an introduction to the team, please visit: wearecairn.com or call 0161 537 8780.