Duravit AG has announced the appointment of Lüder Fromm as chief marketing officer (CMO). Mr Fromm will take over global marketing management from December 1, 2024, and report directly to CEO Stephan Patrick Tahy.
Lüder Fromm has decades of experience leading marketing positions at globally renowned companies. Most recently, he was senior vice president of global marketing & brand communications at HUGO BOSS AG, where he successfully developed and implemented the company’s global brand and marketing strategies. Before that, Mr. Fromm held several leading marketing roles, including at the luxury brand Montblanc and Mercedes-Benz AG.
His international experience and strategic flair for brand management and digitalization make him the ideal person to position Duravit as an innovative and customer-oriented company in global competition.
“We are delighted to welcome Lüder Fromm to our leadership team,” said Stephan Patrick Tahy, CEO of Duravit AG.
“His impressive track record in brand management and deep understanding of digital transformation will be instrumental in further strengthening Duravit in the global market and meeting the needs of our customers.”
“Duravit is an exceptional premium brand with international appeal, characterized by design, innovation and customer focus. I am delighted to take on the role of global CMO and, together with the highly motivated team, to take this love brand to a new level,” says Lüder Fromm about his new role.
More news and product information from Duravit