As PJH marks the first anniversary of its Bathrooms to Love (BTL) website, the platform continues to impact the bathroom retail sector, driving online traffic and supporting PJH’s extensive network of independent stockists and showrooms across the UK.
Since its launch, the BTL website has seen remarkable growth, with traffic surging by over 180% this year alone. Hundreds of independent stockists have been showcased and promoted on the site, with more retailers encouraged to join the platform. BTL provides a unique opportunity for stockists to feature their business at no cost, allowing them to upload custom content such as showroom images, bathroom projects, and contact details directly to their profile pages. This collaboration with PJH aims to attract new customers and drive more foot traffic into showrooms.
PJH is now inviting additional independent retailers to take advantage of this valuable promotional tool, encouraging them to easily manage their profiles through PJH’s user-friendly Partners Portal. Retailers can also highlight completed bathroom projects and transformations, showcasing their expertise and capturing consumer interest. The platform’s “Wish List” feature enables users to send their dream bathroom ideas directly to their nearest BTL showroom, using the “Specialist Locator” tool to find the most relevant stockists.
Sally Hough, multi-channel marketing manager at PJH, shared: “We’re thrilled with the growth and success of the BTL website over the past year. Our main focus has always been to provide meaningful support to our independent stockists, and this platform, backed by our social media channels, is a vital part of that. By equipping retailers with the right marketing tools to showcase their skills and increase showroom visits, we’re helping them expand their businesses. The platform plays a crucial role in bridging the gap between the consumer and retailer during the buying journey. We look forward to welcoming even more stockists to the BTL community and continuing this exciting journey together.”
Boosting retailer visibility with social media
In addition to the website’s success, PJH has been actively enhancing its support for retailers through an expanding social media presence. The BTL brand has gained significant traction on platforms such as Facebook, Instagram, Pinterest, and TikTok. The Instagram account alone has more than doubled its followers this year. The brand’s social media activity now reaches an average of 166,022 accounts each month, helping to extend BTL’s reach to consumers while simultaneously driving traffic to the website, where potential customers can discover and contact their nearest stockist.
Sally added: “Our social media strategy not only promotes the comprehensive BTL Collection, but also engages consumers with inspiring and thought-provoking content that encourages interaction. Both our website and social media channels are integral to providing value to our stockists, offering a unique platform to connect with consumers and increase engagement.”
With an unwavering commitment to supporting its retail partners, PJH will continue to evolve the BTL website and social media channels, ensuring they stay ahead of bathroom design trends while delivering fresh content to an ever-expanding audience. The ultimate aim remains clear: to drive foot traffic and sales for BTL stockists.
For more information about PJH and Bathrooms to Love or to find out about a Showcase Pagel, go to www.bathroomstolove.uk website, contact your PJH rep, visit www.partners.pjh.uk, or call T: 0800 8 77 88 99.