Bathroom Brands Group has successfully acquired all assets related to Showerwall, previously in administration under FRP Advisory. This acquisition adds the Showerwall brand to the Group’s portfolio, which also includes Crosswater, Burlington, Britton, and Clearwater Interiors.
This acquisition aligns with Bathroom Brands Group’s ongoing strategy to curate a portfolio of design-led bathroom brands offering complete bathroom solutions. The inclusion of Showerwall expands its product range, enhancing market presence and providing even greater value to trade partners and consumers alike.
The deal was finalised on 26th September following the administration of International Decorative Surfaces (IDS), Showerwall’s parent company. The assets acquired include the head office and production facility in Stoke-on-Trent, intellectual property and existing stock. Additionally, 19 employees from Showerwall in production, sales, and marketing will transition to Bathroom Brands Group as part of the acquisition.
Showerwall will continue to operate as a division within Bathroom Brands Group from its existing Stoke-on-Trent facility. Commenting on the acquisition, Stephen Ewer, CEO of Bathroom Brands Group, expressed excitement about welcoming Showerwall, emphasising the solid cultural alignment and future growth opportunities.
Similarly, Alastair Massey, joint administrator and partner at FRP Advisory noted his satisfaction in securing a new home for Showerwall, recognising the shared vision between both parties.
About Showerwall
Showerwall is a leading manufacturer of high-quality wall panelling solutions for bathrooms and wet rooms. Known for their ease of installation, water resistance, and versatility, Showerwall panels offer a stylish and practical alternative to traditional tiling. The brand delivers innovative, low-maintenance products that keep pace with the latest interior trends.
About Bathroom Brands Group
The Bathroom Brands Group is committed to delivering design-led bathroom interiors, offering a range of products that blend aesthetics, functionality, and sustainability. Their portfolio includes Crosswater, Burlington, Clearwater Interiors, and Britton, covering styles from traditional to contemporary, all designed with attention to detail and a focus on enhancing the user experience. Their mission is to make exceptional bathroom design accessible to all customers.