GROHE, a leading supplier of premium bathroom solutions and kitchen fittings, is preparing to unveil its inaugural UK Specification Hub in London by late 2024.
GROHE has confirmed its plans to establish its first UK Specification Hub at the Business Design Centre in Islington, London. As a permanent addition to the venue, GROHE will join a prestigious design and interior brand group at this iconic exhibition centre.
The hub will serve as a specialised space for A&D (architects and designers) customers to explore the GROHE portfolio up close, including the luxury sub-brand GROHE SPA. The space will showcase GROHE’s top-selling products, such as plumbed-in shower systems for live demonstrations, Sensia Pro shower toilets, brassware, and accessories. Additionally, visitors will see a variety of finishes from the GROHE Colour Collection.
The hub will be operated by GROHE’s UK Sales and Projects team, targeting designers, specifiers, and architects. Visits are arranged by appointment. The space will also host broader activities for the UK team, including events, training sessions, and product launches.
The concept for the Specification Hub has been led by Chris Dodds, Leader, UK & Ireland, LIXIL EMENA, and Louis Pullen, Leader, Architecture & Design, UK, LIXIL EMENA, with a clear focus on strengthening customer relations.
Commenting on the launch, Chris Dodds, leader, UK & Ireland, LIXIL EMENA, said: “The opening of our Specification Hub in the Business Design Centre marks a strategic advancement in our approach to the projects sector, which is seeing rapid growth in the UK and Ireland. We recognise the importance of providing a tactile environment where customers can interact with our products before specifying them. Now is the perfect time for us to invest in a dedicated space for our A&D partners in the UK. This new hub will allow us to expand our premium and professional product range, providing a fresh touchpoint for our partners and prospective customers to experience GROHE’s innovative offerings.”