Unveiling the next chapter of its brand story, Flair Showers has communicated its vision, purpose and mission at kbb Birmingham 2024.
The Flair brand evolution journey is about exploring those precious moments that bring joy and happiness to our lives. Imagery captured at Largy, an enclosed waterfall on Ireland’s Wild Atlantic Way, as well as video content and new messaging, explains Flair’s design ethos.
‘WATERFALL BY FLAIR’ brings to life how you can ‘Find your Flair’ and embrace those moments of joy in your everyday. For many, the daily showering ritual has the power to lift spirits, calm the mind or invigorate. As you step into a Flair Shower, you can be transported into your own personal escape.and illustrates how moments of joy are achieved through each aspect of its business.
The vision for the waterfall photoshoot, and updated design language, was to bring the essence of joy to life, connecting Flair with nature and how that makes you feel. With over 70 years of experience in shower design and solution focused products that form an extensive portfolio, joy is the very essence of the Flair brand. Joy is a pivotal pillar within its innovations and award-winning designs to enhance the user experience and ensure Flair products look great, work perfectly and stand the test of time.
Louise Huston, marketing manager, Flair Showers, says: “At Flair, our vision is to create moments of joy in your everyday. Every moment has an opportunity for joy and our purpose is to help create some. A moment of joy when you open a silent shower door, touch a handle inspired by a handshake, or call our service team who are delighted to hear from you. We do all that we can to make Flair a joy to represent, purchase from, to install and ultimately to use.
“We are delighted to unveil ‘WATERFALL BY FLAIR’ at kbb, which really brings to life our mission for Flair Showers and accentuates our connection with nature. Today’s consumers are looking for authenticity, transparency, and a genuine connection with our brand. Which is why it’s more important than ever to focus on creating meaningful interactions with our audience, capturing the feeling of joyfulness and encouraging customers to ‘Find your Flair’.”
A brand new ‘WATERFALL BY FLAIR’ brochure and complementary point of sale materials that communicate the essence of the Flair brand, alongside the award-winning product portfolio will soon be available for bathroom retailers and specialists to share with customers and display in their showrooms, bringing Flair installations to life.
Pictured top : ORO, Flair’s award-winning premium offering, in all its frameless beauty, was right at home sitting in the magical, secret waterfall setting
About Flair Showers:
Founded in 1952, Flair Showers has been designing shower doors, bathscreens and wetrooms for over 70 years’ and perfecting them ever since. Flair products are beautifully designed and expertly engineered to stand the test of time in the busiest of bathrooms. Flair aims to encourage everyone to create their own moments of joy by being surrounded with what’s important to you and finding your happy place. Flair’s knowledge is unrivalled within the European shower door industry, and its unwavering commitment to customer care means that the brand boasts an international presence among leading bathroom showrooms across the UK, Ireland, Italy and France.
SAVOUR THE MOMENT – FIND YOUR FLAIR