Leading bathroom manufacturer, Ideal Standard, is hosting a series of exclusive events at a new temporary pop-up showroom in Venice. The Aesth|ethics pop-up showcases the brand’s design prowess and ethical goals and achievements. Visitors are also encouraged to see the latest collections and find out more about Ideal Standard’s first annual sustainability report.
Ideal Standard has completed a full carbon footprint analysis of the Aesth|ethics event and partnered with Up2You to neutralise the generated CO2 emissions. The events will be hosted at the historic Arsenale di Venezia, within the former shipyards of Venice featuring a specially made installation from Ideal Standard’s chief design officer, Roberto Palomba.
Commenting on the new products and Aesth|ethics, Roberto said: “For these new collections, we have retained our core identity and built on the rich design heritage of our past, all while producing new and exciting products that are built for the contemporary bathroom. It’s the combination of our design expertise and manufacturing knowledge, that lets us take these steps in a sustainable, innovative way. The Arsenale di Venezia is the perfect location and provides us with a dramatic setting to showcase our new Italian inspired collections.”
New products
The new products on display include the Alu+ range of eco-sustainable shower systems, the contemporary i.life ceramics range in a new modern glossy grey finish, the minimalist Solos showering collection with intuitive smart controls for an all-in-one spa like experience, and the La Dolce Vita collection – a design-led and comprehensive bathroom range that celebrates Italian lifestyle.
Aesth|ethics will also highlight Ideal Standard’s commitment to creating a more sustainable future and explain the company’s commitment to delivering innovative, high-quality products that encourage sustainable living practices.
Ethical projects
Ideal Standard has chosen two projects that focus on preserving and restoring forests to support the fight against climate change. The first is helping to protect almost 785,000 hectares of forests and wildlife on the southern shores of Lake Kariba in Zimbabwe. The Kariba Forest Protection project aims to create a biodiversity corridor by connecting four national parks and eight safari reserves while implementing numerous community-focused initiatives. The company has also committed to helping turn almost 22,000 hectares of cattle grazing land into sustainably managed forests for high-value, long-life timber products as well as sequestering large amounts of carbon dioxide. Both projects are verified by the Verified Carbon Standard and the Climate, Community & Biodiversity Standards.
Speaking on the event, co-CEO Jan-Peter Tewes said: “Aesth|ethics is a great occasion to highlight what we, as a company, have in store for the future. We’ve developed some ambitious goals, both from a sustainability and people perspective, that we have outlined in our new sustainability report, so the opportunity to delve deeper into those goals and talk about how we want to achieve them is fantastic.
“Whether it’s increasing diversity through an active recruitment drive or installing photovoltaic panels at our Wittlich fittings plant in Germany as we transition the business to use 100% renewable electricity, we are now well on the way to a more sustainable future.”
To find out more about Ideal Standard’s sustainability report, visit: www.idealstandard.co.uk/about-us/sustainability
To see more about Ideal Standard’s new ranges, visit: www.idealstandard.co.uk
