Features by Diane Larner, founder and editor of Bathroom Review & Kitchens Review.
Diane Larner launched both titles over 15 years ago and has been writing about the bathroom and kitchen interior design industries ever since, publishing regular features across both sectors.
In the contemporary bathroom, functionality is just the starting point. According to the latest Houzz Design Trends Report for 2025, luxury is now taking centre stage, with over one-third of homeowners choosing a statement bath. This represents a staggering 53% increase in searches for ‘freestanding bath‘ – highlighting the demand for products that deliver a distinctive and captivating aesthetic.
In addition, as architects and designers prioritise sustainability and durability, the composition of bathroom fixtures is evolving. From natural materials to standout design, sanitaryware is no longer a hidden necessity; it has become the visual anchor of bathroom design.
In this feature, Diane Larner examines the latest products to hit the market – from considered design with sustainable credentials to built-in technology and designer aesthetics.
Pure at heart
Longevity and sustainability trends have not only been driven by consumer awareness but by an indirect, yet undoubtedly impactful regulatory shift away from quick-to-replace, short-lived products.
Benefitting from this demand, steel enamel has experienced a resurgence in popularity. Its resilience cannot be overstated; glazed steel is impact- and scratch-resistant, making it a popular choice for busy hotel bathrooms, spas, and premium residential design.
Furthermore, steel enamel surfaces are valued for their anti-slip properties, making them a safer option for environments where moisture and water are constant factors. The built-in textured surface enhances grip in wet conditions, meeting safety requirements for commercial and institutional use. Unlike other materials that may degrade or lose their anti-slip effectiveness over time, steel enamel is said to maintain its surface integrity and is expected to last for decades.
Adam Teal, Kaldewei UK head of sales, explains: “Both multigenerational living and future proofing the home are becoming important elements in many bathroom refurbishment plans. Consumers are looking for style and safety within their bathroom design, especially when it comes to baths and showers.
“Anti-slip surfaces are a key aspect; however, they want a product that will not discolour or decrease in effectiveness with age. They require a long-lasting anti-slip solution that is hygienic, easy to clean, yet practical and aesthetically appealing. “
Kaldewei has launched the next chapter in its Puro bathtub series: the Puro Next. This refreshed model features a streamlined design that combines elegance and practicality. Engineered for comfort and manufactured with durable, easy-to-clean materials, the Puro Next is available in six sizes, ranging from 160 x 70 cm to 190 x 90 cm. The series offers a wide range of bathroom solutions for various floor plans, and finishes such as Invisible Grip or Anti-Slip can be requested as an additional option.
Natural leaders
As trends demonstrate a clear shift towards nature-inspired products, designers are embracing contours and finishes that deliver a tactile, grounded feel. Combining smooth curves with texture ensures spaces feel both modern and inviting. This approach favours materials and colours that create a calm, spa-like atmosphere, transforming everyday bathrooms into personal retreats.
Lauren Hudson, marketing assistant at Nôsa, agrees: “This season, bathroom trends are all about balance -organic shapes, raw textures, and tonal contrast. Think stone basins, matte black toilets, and statement freestanding baths that create spa-like serenity at home.”
Inspired by contemporary European aesthetics and manufactured with premium materials, Nôsa’s products are designed to transform the bathroom into a personal sanctuary, whether the style is minimalist, country chic, or modern maximalist.
Notable pieces from Nôsa’s latest lines include the Vermont Olive Freestanding Stone Bath, a stunning centrepiece in a rich, earthy green that evokes the calm of nature. For refined wash spaces, the Fiore Pietra Grey Marble Countertop Basin from the OpusArtis™ Collection (pictured above left) blends the heritage of Egyptian stone with Italian artistry, bringing timeless luxury into everyday use.
Bold as brass
Luxurious copper and brass baths offer a distinct advantage when creating high-end, bespoke interiors. Their rich, decadent finishes, combined with artisanal craftsmanship, bring an enduring sophistication that enhances the design. These statement pieces not only deliver functionality but also serve as a sculptural centrepiece.
“Copper baths are a real statement in a bathroom, and many retailers use them in window displays to draw attention to their design offering and bring people in. The look is timeless and stylish, and one that many people are accustomed to seeing in high-end boutique hotels,” comments Michael Marriott, CEO at Waterline.
The new collection of brass and copper baths from Waterline is handcrafted from 100% 16-gauge copper and brass. These stunning baths combine timeless elegance with accessible prices, making high-end luxury more attainable than ever.
Staying smart
Toilets have evolved far beyond their basic utility, now serving as a sophisticated, design-led feature. As smart technology options increase, we are seeing features such as self-cleaning nozzles and heated seats integrated as standard. These latest benefits are designed to offer consumers an experience once reserved for high-end hotels. For bathroom designers, the shift presents a valuable opportunity to educate clients and promote smart sanitaryware as a realistic and desirable upgrade.
Ruth Davies, marketing director at VitrA, agrees: “Toilets have come a long way from being purely functional fixtures. Today’s sanitaryware is more innovative, sleeker, and packed with technology, giving retailers a valuable opportunity to educate and upsell.”
Smart toilets, such as the VitrA V-Care range, are making advanced hygiene and comfort accessible to more households. With a host of benefits, including integrated bidet functions, app control, a night-light, and an automatic lid, they are no longer reserved for luxury hotel suites; they’re a realistic upgrade for design-led bathrooms at home.
Designer chic
The influence of the visionary designer is increasingly sought after in bathroom design as consumers and specifiers favour products bearing the hallmark of a design house or a particular designer. Signature pieces heighten the look to deliver curated style, craftsmanship, and personality. The result is a space where innovation meets artistry, and every detail reflects a considered, design-led approach that resonates long after installation.
Duravit frequently collaborates with a diverse array of renowned designers, blending forward-thinking expertise with visionary aesthetics to create bathroom collections that set new standards.
Pictured above is Bertrand Lejoly’s symmetrical, moss-green space featuring the D-Neo range. His design emphasises serenity and precision, resulting in a refined sanctuary that meets the highest standards of design and convenience.
Sensory sanctuaries
The feel of a smooth or textured surface turns the everyday act of bathing into a sensory ritual. For designers, material choices are more than just a matter of visual success – they determine how a space is experienced. Designing with touch in mind means creating bathrooms that soothe, support, and connect with users.
BC Designs offers a range of baths that balance texture with form, from its signature metal roll-top baths, which bring drama and depth to the bathroom space, to its latest Sculptura bath – a striking new addition to its Acrymite range with unique abstract geometry that adds a sculptural presence to any bathroom (pictured below left).
In addition, BC Designs’ exclusive Cian® material (pictured bottom right) allows for bold, sculptural shapes with a smooth, tactile finish. Cian® is a solid surface material made from high-quality raw ingredients, offering durability, heat retention, and a luxurious feel. Available in classic white or one of eight ColourKast shades – including Gunmetal, Satin Rose, and Khaki Green – it opens up new possibilities for personalisation.
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