Showcasing its newly accredited Cradle to Cradle Certified® products, supplier of bathroom and kitchen fittings, GROHE, made its first industry exhibition appearance since the beginning of the pandemic at the HIX design show last month.
The globally recognised Cradle to Cradle (C2C) design approach was first developed in the 90s to drastically reduce waste and the drain on new resources. It is achieved by designing intelligent products, processes, and systems that look at the overall lifecycle of the product.
Whilst this concept differentiates between consumer goods (e.g. natural fibres or detergent), which are biodegradable, and service products (e.g. taps), that are broken down into their original materials, this approach means that C2C products can potentially be reused endlessly, enhancing typical recycling practices.
To achieve certification, products must attain a designated level of achievement within the following categories: material health, material reutilisation, renewable energy, water stewardship, and social fairness.
To date, four GROHE products have been Cradle to Cradle Certified at gold level: three taps – GROHE BauEdge S-Size, GROHE Eurosmart S-Size and GROHE Eurosmart Kitchen, as well as the GROHE Tempesta shower rail set. The certified products are four of GROHE’s best-sellers and are also affordable, cost-efficient fittings that make sustainable solutions accessible to hospitality projects of all scales and budgets.
“We were so pleased to finally be able to attend our first event following the onset of the pandemic,” says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK.
“Continuing to pioneer sustainable solutions that combat the over-consumption of natural resources is an imperative part of GROHE’s sustainability strategy. We also intend to keep working with hotel brands to develop more ways in which hospitality and sustainability can come together seamlessly to leave a lasting impression on guests, whilst reducing the impact on our environment.”
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