Eczacıbaşı VitrA marked its 21st appearance at ISH, the world’s leading trade fair for building products, held in Frankfurt from March 17-21, 2025. The brand showcased its VitrA Grid product portfolio, celebrated for its ‘mix-and-match’ versatility, alongside an array of new washbasins, fittings, and bathroom furniture
This year’s stand embodied VitrA’s ‘Design for Life’ philosophy, encouraging visitors to rethink the role of design in the bathroom. A standout moment was the debut of the SustaINdex project – an industry-first in sustainability – which highlighted VitrA’s dedication to innovative, eco-conscious solutions.
The stand, designed in four sections, showcased VitrA’s strengths in product variety, innovation, and design expertise. VitrA Grid, for instance, revolutionises bathroom planning by offering adaptable, stylish solutions that cater to various spaces and styles, ensuring seamless coordination within and across collections.
VitrA Signature, a collection developed in collaboration with renowned designers, introduced a fresh aesthetic to the bathroom, blending craftsmanship with deep design expertise to create inspiring living spaces. Visitors also discovered the latest wellness products, including the Sense Hybrid washbasin and kitchen faucet, as well as new shower and faucet designs, each prioritising comfort and convenience.
VitrA’s sustainability commitment was evident with the introduction of SustaINdex – a new methodology that evaluates and enhances the social and environmental impact of products throughout their life cycle. This initiative, developed in collaboration with universities, assesses products’ sustainability profiles and continuously improves them.
Among other innovations, VitrA unveiled the V-Care smart toilet family, SonicFlush technology for improved hygiene, and V-Fit, a new installation system for concealed cisterns. The brand also introduced the world’s first 100% recycled ceramic washbasin and a toilet seat made from 92% recycled materials, cutting carbon emissions by 80% compared to standard products.
VitrA’s latest bathroom furniture, including the Integra Round & Square collection, showcased contemporary design with practical features. The Plural collection, designed by Terri Pecora, expanded storage solutions in luxury bathroom furniture, ensuring style and functionality.
Detailed information was available at VitrA’s stand with experts on hand to engage with visitors throughout the event.