Checking labels and understanding how products are created is increasingly important to today's consumer. According to the Ethical Consumer the total UK ethical consumer market was just £11.2bn in 1999, but almost four times that today, at £41.1bn. The report also reveals that 'green home' spending has increased eight-fold, from over 1bn 20 years ago to in excess of 10 bn last year.
When it comes to bathroom design, consumers want to know products are manufactured sustainably without leaving a negative legacy on the world. As Kaldewei's Adam Teal tells us "Today’s consumer is more aware of the environmental impact being placed on the planet, especially the effects of plastics on our environment and oceans."
The good news for the bathroom industry is we are not short of responsible manufacturers, with many already ahead of the game. For example, Vitra's Blue Life approach to production and design is central to all group activities. Bette has invested in energy-efficient manufacturing and creates 2/3 of its own energy requirements. Kaldewei has been awarded an Environmental Product Declaration and is also a member of the US Green Building Council LEED. And, Novellini has adopted low environmental impact production processes and implemented energy-saving strategies.
Together, they deliver a comprehensive portfolio of products, making green design easier to execute than you might think.