The new Barbie x HEWI sanitary collection, recently unveiled at ISH Frankfurt, marries timeless Bauhaus design principles with Barbie’s iconic colour palette, creating a series that celebrates individuality and inclusivity. This collection not only sets new standards for bathroom design but also embodies the spirit of independence, inspiration, and appreciation for every person’s uniqueness.
Universal HEWI – Design for Everyone
Universal design has always been at the heart of HEWI’s philosophy. For over 95 years, the company has been crafting products that deliver real value to people. HEWI stands out with premium materials, iconic colours, and simple, intuitive usability. These values shine in the Barbie x HEWI collection—a design made accessible to all, regardless of individual needs or abilities.
Barbie – A Symbol of Optimism and Diversity
Barbie is the most diverse doll line in the world with more than 175 looks, including body types, skin colours, hairstyles, hair colours, eye colours and visible and non-visible disabilities. This diversity is reflected in the Barbie x HEWI collection, honouring the beauty of uniqueness.
Design with limitless possibilities
The Barbie x HEWI collection comprises almost 40 high-quality sanitary products that blend HEWI’s iconic design with Barbie’s unmistakable style. From towel holders and soap dispensers to toilet brush sets and folding support rails, the collection offers thoughtful solutions for design-conscious customers seeking to combine functionality and flair. With a fresh colour palette, HEWI reimagines its legendary 477/801 series, bringing a modern edge and stylish charm to bathroom spaces.
The collection’s products meet the highest standards of quality, durability, and functionality. The colour range spans elegant pale pink to chic combinations of pale pink, white, and black, offering versatile design possibilities for any bathroom.
About Mattel – Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel has been a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About HEWI Heinrich Wilke GmbH – Since its foundation in 1929, HEWI has developed into a system provider for comprehensive solutions in the areas of architectural hardware, sanitary accessories and accessible products. Over the past 95 years, the company has grown to become a leader in the field of accessibility and a recognised expert in system design. In line with Universal Design, HEWI focuses on the individual needs of people.