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VitrA has launched its latest V-Care 3 smart toilet collection, combining advanced hygiene, intuitive technology and human-centred design for the modern bathroom.

Developed by VitrA’s innovation team, the range includes three models – V-Care 3 Base, V-Care 3 Core and V-Care 3 Prime – each offering varying levels of comfort, control and personalisation. Across the collection, users can benefit from features such as personalised wash and dry settings, microbubble washing, UV-C cleaning, automatic seat and lid opening, air purification, intuitive side-panel controls, a remote control and a next-generation mobile app.

The new vortex flush technology delivers a quiet yet powerful performance, while wall-hung and back-to-wall options ensure the collection can be specified across a wide range of bathroom layouts.

As smart living and wellness continue to influence bathroom design, V-Care 3 provides a future-ready solution. From the practical functionality of V-Care 3 Base, to enhanced hygiene in V-Care 3 Core, and premium features in V-Care 3 Prime, the collection caters to different budgets and user requirements.

V-Care-3-Night-light
Smart control and personalised comfort

All rhe new models are equipped with remote control and mobile app functionality, enabling users to customise and store individual preferences. Settings including water temperature, pressure and spray duration can be adjusted and activated via a single tap or voice command, delivering a seamless, touch-free experience.


Enhanced hygiene performance

Alongside VitrA Hygiene glaze for continuous antibacterial protection, the collection incorporates advanced cleaning technologies. The vortex flush ensures efficient, splash-free cleaning, while microbubble washing provides a gentle yet thorough cleanse in its Core and Prime models.

For added reassurance, V-Care 3 Prime features UV-C cleaning technology designed to help eliminate bacteria within the ceramic bowl and bidet nozzle.

Designed for sustainability and accessibility

Sustainability is a key focus across the range, with power-saving and standby modes helping to reduce energy consumption. The high-efficiency flush system is engineered to support water safety and hygiene performance.

With intuitive controls and automated functions, the collection also supports accessible and inclusive living, making it suitable for users with limited mobility and for care or assisted-living environments.

Ruth Davies, marketing director at VitrA UK, comments: “The V-Care 3 smart toilets reflect VitrA’s commitment to setting higher standards for cleanliness, precision and comfort. The advanced hygiene solutions and intelligent design and engineering enhance wellness and lasting quality.”

Pricing and availability

Prices for the V-Care 3 range are from £1,300 for the Base model, £2,300 for Core, and £2,900 for Prime. Wall-hung and back-to-wall models are available to suit all bathroom layouts and requirements.

This year marks the 10-year anniversary of the first V-Care range launch, and to showcase the brand-new
V-Care 3 models, VitrA is set to embark on a UK-wide roadshow in April and May 2026, offering a unique opportunity to see the advanced, innovative design and technology firsthand.

More news and product information from VitrA

Bathroom accessories are key to finishing a bathroom with style and functionality. Following strong sales growth in this category, PJH has expanded the Bathrooms to Love Accessories collection, introducing new pieces that combine design-led aesthetics with practical use.

Niches for modern spaces

With niches becoming a popular feature in contemporary bathrooms, Bathrooms to Love now offers a dedicated range for open storage within showers or bathing areas. Created from durable stainless steel and available in Stainless Steel, Matt Black, or Brushed Brass, the niches come in two sizes – 305x360mm and 305x610mm – and can be installed vertically or horizontally, flush against the wall. Waterproof and easy to clean, they require a simple silicone installation.

Asta Accessory range

The new Asta Accessory range extends the collection further, providing coordinated options for brassware, flush plates, mirrors, handles, and overflow rings. Offered in Chrome, Matt Black, Brushed Brass, or Brushed Bronze, the Asta family includes Towel Rails, Towel Rings, Toilet Roll Holders, and Robe Hooks, all made from premium brass for long-lasting performance and style.

BTL-New-Niches-for-showers-in-stainless-steel

Bathrooms to Love Product Manager, Julie Lockwood, comments, “We are seeing substantial sales growth within our accessories category, as designers and consumers alike place increasing emphasis on the smaller details and finishing touches that really make a difference in contemporary bathroom projects.”

Bathrooms to Love continuously ensure its bathroom categories are available in precise matching finishes, helping to create a truly coordinated look and a designer-inspired flow to the bathroom. Growing choices of finish are becoming the norm – such as aged and brushed metallics, sleek brass, and flawless matt, allowing customers to create personalised bathrooms and maintain a design theme throughout the space.

“The introduction of our new Niches and Asta Accessory range complement the current collection well and is in direct responce to customer feedback and demand.”       

The new ranges can be easily ordered via PJH’s Partners Portal for next-day delivery to store or home, and can also be viewed on the Bathrooms to Love website or within the latest brochure here: BTL Issue 26.

Further information:

Bathrooms to Love by PJH: T: 0800 8 77 88 99  / www.partners.pjh.uk  / www.bathroomstolove.uk

Features by Diane Larner, founder and editor of Bathroom Review & Kitchens Review.
Diane Larner launched both titles over 15 years ago and has been writing about the bathroom and kitchen interior design industries ever since, publishing regular features across both sectors.


To date, hotel bathrooms have largely been defined by a minimalist approach, with white and grey colour schemes taking centre stage. Today, earthy, layered elements  add depth and drama, complemented by innovative layouts and considered material choices. From furniture to finish, every element influences both guest experience and commercial performance.

In this feature, we showcase the latest products shaping hotel bathroom design, providing inspiration for those specifying and delivering high-impact hospitality projects.

Furniture designed to withstand intensive hotel use

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REHAU Surfaces – Rauvisio noir HPL Laminate.

Hotel bathroom furniture needs to do more than just look good – it has to last. Designers and hoteliers are increasingly choosing materials that offer both durability and a refined, high-end finish, ensuring pieces withstand the rigours of daily use. The focus is on solutions that deliver longevity, reliability, and a cohesive aesthetic, meeting the operational demands of busy hotel environments without compromising on style.

Monika Skotarczak, marketing & communications lead for the interior solutions UK, explains, “In hospitality design, surfaces are no longer a backdrop – they are central to the guest experience. Kitchens and bathrooms must combine visual impact with long-term durability under intensive use. Designers are increasingly specifying high-performance materials that deliver refined aesthetics, light-enhancing qualities and exceptional resistance to wear. The focus is on cohesive, design-led solutions that support operational longevity while creating distinctive, emotionally engaging spaces.”

For projects with particularly high performance requirements, durability becomes paramount. This is where the REHAU RAUVISIO noir collection stands out – a surface engineered for enhanced scratch resistance and moisture stability, making it ideal for intensively used spaces. In hotel apartments and suite bathrooms, it ensures longevity without compromising on design.

Freestanding baths balance flair and functionality

The-BC-Designs-Highcroft-Freestanding-Bath
BC Designs Highcroft Bath

Freestanding baths deliver style and personality to the hotel bathroom. Sculptural appeal that is paired with comfort-focused contours and tactile materials help create spaces that feel sumptuous & inviting, rather than uniform or minimal. These baths act as visual anchors, giving rooms a sense of flair and individuality. Carefully selected finishes also help enhance visual impact and ensure long-term performance.

Keeley Sutcliffe, design manager at BC Designs, agrees, “Across hospitality, bathrooms are becoming more expressive, with operators moving beyond uniform minimal schemes towards layered spaces that incorporate colour, heritage references and tactile materials. Freestanding baths are being specified as focal points within suites, supported by warmer plated finishes and more confident use of tone. Looking ahead, we expect durability and maintainability to remain central to procurement decisions, with designers and operators prioritising materials that deliver visual impact while supporting long-term performance.”

BC Designs range of Cian solid surface baths are regularly specified in boutique hotels and higher-end schemes where durability must sit alongside strong visual impact. Models such as the Highcroft and Senator offer classic silhouettes that translate well across both heritage refurbishments and contemporary developments, providing a recognisable form that anchors the bathroom layout without appearing overly decorative.

Smart wall solutions combine style and durability

Multipanel-surface-in-Hotel-Valmasino-Marble-Pure
Grant Westfield Multipanel and Naturepanel 

Hotel operators are seeking solutions that balance aesthetics with efficiency and longevity, particularly in bathrooms or leisure areas. Wall panels deliver a popular alternative to traditional tiling since they promise visual impact, simplified upkeep, and a cohesive, premium look. This makes them an appealing choice for projects where both guest experience and operational performance are paramount.

Elliott Fairlie, product & marketing director at Grant Westfield, says, “Wall panels are increasingly being specified across hotel projects as operators look for solutions that combine visual impact with speed and consistency. In particular, large-format panels and integrated wall systems are replacing tiles in bathrooms and spa areas, as they reduce installation time, simplify maintenance and deliver a seamless finish. As sustainability targets tighten and refurbishment cycles shorten, wall panels offer a future-proof solution that supports operational efficiency while maintaining a premium guest experience.”

Hotel bathrooms must withstand intensive daily use while delivering a high-end guest experience. Grant Westfield’s waterproof wall panel systems are engineered specifically for these conditions, offering durability, ease of maintenance and design flexibility across projects ranging from boutique hotels to large international chains.

Designing for water efficiency and sustainability

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Duravit C1-Bathtub Mixer Tap

Rising environmental awareness is driving a focus on water efficiency in interiors. Modern bathrooms prioritise solutions that conserve resources whilst maintaining quality and comfort. Thoughtful selection of fixtures, fittings, and materials helps support sustainability targets without compromising day-to-day performance – these solutions create spaces that feel both responsible and refined.

Martin Carroll adds, “Within the hospitality sector, sustainable design is optimised when you include products that are suitable for both the user and the environment. Pairing refined aesthetics with intelligent water saving innovation is a winning combination that reduces energy use and minimises water consumption while still delivering a luxurious experience.”

Duravit’s C1 tap design demonstrates a commitment to sustainable design principles.  Engineered with precision for durability, the taps are available in chrome or black matt PVD‑coated surfaces for enhanced scratch resistance and long‑lasting protection against corrosion. They also feature FreshStart and MinusFlow to reduce water and energy use. At the same time, AirPlus technology delivers a luxurious, aerated flow. Stylish, smart, and efficient, C1 taps are ideal for modern, eco-conscious bathrooms.

END

Visit the Bathroom Review features page for more like this. Alternatively, if Kitchens are your thing, please visit our sister site, Kitchens Review

Bathrooms2GO has widened the choice of Enclosures within its popular RefleXion Classix Easy Fit range in direct response to customer demand and feedback. Installer-friendly, the Easy Fit range has proven so successful, that PJH has introduced some new enclosure models, sizes, and special pack deals for enclosures with trays.

As the name suggests, the Bathrooms2GO enclosure range is easy to fit, helping save time, effort and cost. The products are also durable, long lasting and stylishly designed. 

New Classix Easy Fit models, introduced to make the range even more versatile, include new wider Sliding Door options at 1400mm and 1500mm, which are both compatible with side panels. And two new categories for corner installations include a Corner Entry enclosure range and a Two-Door Offset Quadrant enclosure range. The new Corner Entry includes 760mm and 800mm models, and the Two-Door Offset Quadrant offers 1000x800mm and 1200x800mm models.   

The Easy Fit spec means faster, fuss-free installation – watch the video: B2GO EasyFit Enclosures, and see how quick it is to glide the locator blocks in place; securely hold the profiles using the simple and efficient latches; and then easily clip the rollers on the doors.

The Easy Fit range stands 1850mm high and is made from 6mm toughened safety glass. It features a quick release roller mechanism (for ease of cleaning), concealed fixings for a neater look, and EasyClean glass treatment as standard.

Meanwhile, the popular Special Packs of Easy Fit Enclosures with 2GO Shower Trays have also been expanded including some amazing new savings on pairings of Quadrant and Rectangular Trays with various sizes of Sliding, Corner, and Two-Door Offset Quadrant shower enclosures.

Easy and quick to install

The 2GO Trays are equally straightforward to install as they are made from an acrylic and glass-reinforced plastic, making them extremely lightweight yet incredibly strong. This ensures effortless installation and manoeuvrability. In fact, their superior strength has been weight tested up to 400kg. With a low 45mm profile, smooth white finish and a 90mm fast-flow waste, 2GO Trays are a perfect partner to the Easy Fit Enclosures.

Renowned for its exceptional value and industry-leading offers, all Bathrooms2GO products are always in stock and backed by PJH’s ‘First Choice’ customer service and delivery standards. Delivery is available either to store or directly to job location, and ordering couldn’t be easier via the PJH Partners Portal™.

For further information or to order products, visit the PJH Partners Portal, www.partners.pjh.uk or contact PJH at sales@pjh.uk / T: 0345 450 8932. See the latest Bathrooms2GO brochure here: B2GO Brochure.

B2GO-New-EasyFit-Classix-2-Door-Offset-Quadrant-Enclosure

More news and product information from PJH

Ahead of the release of season four, part two of Bridgerton – Netflix’s award-winning romantic Regency drama – homeowners are increasingly looking to recreate the elegance of late-Georgian interiors within their own homes.

Search demand reflects this growing trend, with Pinterest reporting an 80% rise in searches for ‘Bridgerton aesthetic’ between late December 2025 and January 2026, as fans sought ways to bring period-inspired luxury into modern interiors.

While grand ballrooms and sweeping staircases define the show’s visual identity, the bathroom is an equally powerful space to introduce Regency-inspired design. The experts at Hudson Reed reveal how to create a refined, Bridgerton-inspired bathroom that blends heritage style with contemporary comfort.

Hudson Reed’s head of design, Marcus Pearson, is offering his top tips to bring Bridgerton inspiration into your bathroom. 

Choose timeless brassware for Regency Elegance

During the Regency era, dedicated bathrooms were a symbol of wealth and sophistication. Today, brassware remains one of the easiest ways to introduce a sense of heritage luxury into your space.

Swapping minimalist, modern fittings for brushed brass taps, shower fixtures, handles and accessories instantly elevates the bathroom. Opt for traditional silhouettes with subtle detailing to capture a Regency bathroom aesthetic while ensuring durability and longevity.

Brushed brass also complements a wide range of colour palettes, making it a versatile choice for both classic and contemporary interiors.

Opt for traditional bathroom furniture 

Bridgeton-Bathroom-Furniture-Blue-BlackMarble-Cameo

Heritage design continues to influence modern bathroom furniture, and classic cabinetry is key to achieving a Bridgerton-inspired interior.

Hudson Reed’s Old London bathroom furniture collection reflects timeless Regency styling, with shaker detailing and elegant proportions. Its colour palette – including Timeless Sand, Storm Grey, Twilight Blue and Hunter Green – introduces depth and character while maintaining a refined, period feel.

These muted, sophisticated tones are ideal for creating a calming yet luxurious space that nods to Georgian design traditions.

Incorporate marble for a luxury vanity area

No Regency-inspired bathroom is complete without marble. Synonymous with opulence, marble surfaces instantly enhance the sense of grandeur and refinement.

A floor-standing vanity unit paired with a marble countertop creates a striking focal point, combining functionality with high-end aesthetics.

Complete the look with an ornate or metallic-framed mirror to reflect light and add visual interest. Alternatively, a coordinated mirror cabinet offers practical storage while maintaining a cohesive, heritage-inspired design.

Add a heritage-inspired feature wall 

Pattern played a key role in Regency interiors, and incorporating it into your bathroom is an effective way to introduce character and softness.

Wallpaper featuring delicate florals or classical motifs provides a subtle nod to period styling, balancing beautifully with brass fixtures and traditional furniture.

For a contemporary interpretation, limit pattern to a single feature wall and pair it with complementary paint or tiles in soft pastel shades. This approach prevents the space from feeling overwhelming while

Creating-a-Bridgerton-Bathroom-Regency-Style

House of Rohl UK – comprising Perrin & Rowe, Shaws of Darwen and Victoria + Albert – will return to KBB Birmingham (1–4 March 2026) alongside Aqualisa, showcasing new product innovations at the show’s 40th anniversary edition.

Key launches include Aqualisa’s next generation Smart Digital Showers, the S Range (available April), Victoria + Albert’s Lussari built-in baths (available March), and Vetralla back-to-wall basins (available July).

A combined sales team and enhanced marketing support position House of Rohl UK as a single source for premium kitchen and bathroom fittings. The stand will also feature a hospitality space with Perrin & Rowe’s 3-in-1 instant hot taps and a heritage zone celebrating the brands’ craftsmanship.

Aqualisa unveils S Range smart digital showers

Aqualisa will launch its next generation Smart Digital Showers, the S Range, designed to deliver personalised showering with simple, intuitive controls.

Developed following extensive customer research, the range caters to a variety of showering preferences – from invigorating to relaxing – allowing users to create personalised settings via the Aqualisa app.

Showers can be controlled by wireless remote, smartphone or Smart Speaker, with LED indicators showing when the desired temperature is reached. The Aqualisa Smart Valve™ measures temperature 10 times per second to prevent fluctuations.

Live demonstrations on the stand will highlight connected features, simple installation – with the smart valve positioned up to 10 metres away – and ease of maintenance.

Victoria + Albert will introduce Lussari built-in baths in 1600mm and 1700mm sizes, extending the existing collection with drop-in and undermount options suited to tiled or marble surrounds.

New additions to the Vetralla collection include 500mm and 600mm back-to-wall basins (launching July). Designed with slim walls and a square profile, they offer flexible installation with one, three or no tap holes, and are available in gloss or matt finishes, including 200 RAL colour options.

Dedicated zones highlight design and heritage
Victoria-Abert-Kerid-bath

Victoria + Albert Kerid Bath, Step and Basin

The stand will feature dedicated brand zones showcasing new collections and core design strengths.

Victoria + Albert will present its Seros and Kerid collections, reflecting the trend for spa-inspired bathrooms. The compact Kerid bath is designed for both hot bathing and cold immersion, while the Seros collection, created with sculptor Sophie Elizabeth Thompson, features fluid, sculptural forms.

Perrin & Rowe will highlight its Southbank collection alongside a wide range of brassware, all manufactured in the UK in small batches. A broad choice of finishes will be on display, reflecting demand for statement brassware.

Shaws of Darwen will showcase its handcrafted fireclay sinks, including Butler and Belfast designs, alongside models such as Bowland, Shaker 600 and the new Hawkshaw, which features a low dividing wall for flexible use.

House of Rohl UK and Aqualisa will exhibit at KBB Birmingham from 1–4 March 2026, presenting new product launches and the latest in premium kitchen and bathroom design.

Left to Right: Perrin & Rowe Southbank 6895 Soap Dispenser, 4996 Bridge Sink Mixer and 1844 Mini Instant Hot Water and Cold Filtration Tap all in Satin Brass / Perrin & RoweSouthbank 4999 Pot Filler in Satin Brass / Perrin & ons in a plethora of finishes, including rich English Bronze, luxe Gold, and unlacquered satin and polished brass.

More product and news information from Aqualisa

The Balcoon bathroom range, designed by Patricia Urquiola for Duravit, has been crowned “Winner” in the Excellent Product Design – Bath and Wellness category at the German Design Award 2025.

The collection has been widely praised for its design quality, combining geometric precision with a warm, natural palette. Balcoon features a coordinated look across ceramics, furniture, and faucets, all in matching tones, offering a cohesive solution for modern bathrooms.

Design philosophy

Precise, geometric ceramic shapes and clean lines define the Balcoon range, which embraces a new openness to colour in the bathroom. For Urquiola, the design process was guided by simplicity and clarity:

“The brief was for a design that clearly sets itself apart in the medium price segment – with a pure, direct formal language and an inherent dignity,” she said.

Starting from two fundamental geometries – a cubic body and a cylindrical washbasin – the range is designed for both form and function. The new ceramic colour, Clay Terra Matt, adds an earthy terracotta tone that gives depth and artisanal charm to each piece.

Jury recognition

The award jury highlighted the harmonious balance of natural colours and clear geometry, noting that Clay Terra Matt gives the ceramics and furniture a warm, authentic presence. The collection was praised for its subtle elegance, versatility, and its ability to meet exacting aesthetic and functional standards.

Looking ahead

The successful collaboration between Duravit and Patricia Urquiola will continue with a new project for the Fuori Salone 2026, scheduled to launch in Milan on April 21, 2026.

Tissino will host a programme of regional retailer engagement events across the South and South West of England, designed to give KBB partners direct access to its latest product launches without the need to travel to the company’s headquarters open week.

Following strong attendance at its recent HQ events, the brand is extending the same hands-on training format into key regional locations, allowing more retailers to experience new collections first-hand while gaining deeper technical understanding of specification, installation and performance.

The first event will take place in Bristol on 25 March at Aerospace Bristol, with additional sessions planned across North and South London later in the year.

Running from 2:30pm to 6:30pm, the Bristol event will centre on product workshops and practical demonstrations, alongside opportunities for retailers to handle products and discuss applications directly with the Tissino team. The format has been intentionally kept flexible so discussions can adapt to the interests of attending retailers.

The programme mirrors the structure of the company’s open weeks but relocates it closer to customers who cannot easily travel, supporting sales teams with the knowledge required to present products accurately on the showroom floor.

The Aerospace Bristol venue has been selected to reflect the brand’s emphasis on engineering and technical performance. The afternoon will explore how Tissino approaches product development from concept through to durability and day-to-day use, before concluding with informal networking, food and drinks.

Frazer Lewis, Sales Director at Tissino, said: “These events are about making it easier for our retail partners to access the same level of product understanding they would normally gain at our headquarters, but within their own region so the barrier of travel is removed. We know that confidence on the showroom floor comes from actually seeing how products are built, how they install and how they perform over time, and that is difficult to communicate through brochures or digital presentations alone.

“By bringing the team, the products and the technical detail directly to them, we can spend more time answering practical questions and discussing real customer scenarios, which helps retailers sell more accurately and reduces uncertainty at the point of specification. The aim is to support our partners beyond supply, ensuring they feel informed when presenting new launches and comfortable recommending them to their customers.”

By taking training directly to regional partners, Tissino aims to strengthen product understanding at point of sale while ensuring new launches are supported by practical knowledge rather than brochure-level awareness.

A booking link for retailers can be found here – www.tissino.co.uk/bristol-event

The countdown is on for kbb Birmingham 2026, set to mark 40 years for one of the UK’s leading KBB trade events. Taking place from 1–4 March 2026 at the NEC, the show will bring together more than 320 exhibitors and an audience of over 17,000 industry professionals.

Positioned as the largest edition to date, the event will showcase the latest in kitchen, bedroom and bathroom design, with a strong focus on sustainability, smart technology and personalisation.

Leading brands and new exhibitors

The 2026 show will see the return of established brands including Acquabella, House of Rohl, Aqualisa, Kesseböhmer, Hettich UK, BLANCO, Elica, Sensio Lighting, Finsa, Faber, Schüller, next125, Trade Mouldings, Crofts & Assinder, GTV Poland, SAMSUNG, Verona Group and Whitebirk Sink Company.

More than 40 new exhibitors will also debut, including AVINTAGE, Birch and Oak, Bidbury & Co, Disbain, FRASCIO Holdings Ltd, Laminam, Hampton Kitchens, QETTLE, Hacker, EVABOX, Cata Appliances, Rubio Monocoat UK, Nobu Concept, Triofloor and Woodio.

Show highlights and features

Visitors can expect a packed programme of features designed to drive engagement across the KBB sector:

  • Innovation Awards – Sponsored by Blum, the awards return for their 11th year, with shortlisted products on display, celebrating cutting-edge advancements across the kitchen, bedroom and bathroom sector.
  • Spanish Design Pavilion – A new feature delivered in partnership with ASEBAN and IVACE International, showcasing ten leading Spanish suppliers, including brands new to the show.
  • Sustainability initiative – kbb Birmingham continues its partnership with The Used Kitchen Company for a sixth year, encouraging the resale and reuse of displays to support a circular economy.
  • Event app – Sponsored by SMEG, the app offers personalised agendas, real-time schedules and navigation tools for visitors, alongside enhanced digital profiling and data insights for exhibitors.
  • Awards and recognition – Alongside the Stand Awards, the inaugural Andy Bishop Award will honour a respected industry figure, celebrating long-term contribution and community values.
  • 40th anniversary activity – 40 rubber ducks will be hidden across the show floor, with prizes from brands including hib., Ca’ Pietra, Abode, Armac Martin, Origins Living, SMEG, AGA Rangemaster Ltd, Perrin & Rowe and BORA.
  • Networking opportunities – BIFIS will host lunches on Monday and Wednesday, while Blum will sponsor the show bar.

Jon Johnston, Sales Director, kbb Birmingham, commented, “kbb Birmingham 2026 will be a landmark edition for the industry as we celebrate 40 years of the show, and the programme truly reflects the scale of that milestone. From the Innovation Awards and our continued commitment to sustainability through the Used Kitchen Company partnership, to the launch of the Spanish Design Pavilion and the introduction of the new app, there will be so much for visitors to engage with. Add to that a packed show floor of new and returning exhibitors, and a few fun surprises to mark the anniversary, it’s clear that kbb Birmingham 2026 will be an unmissable event for the entire KBB community. We look forward to bringing the industry together and highlighting the latest products and initiatives at the show.”

Register for kbb Birmingham 2026

Taking place at the NEC from 1–4 March 2026, kbb Birmingham will showcase over 25 product categories, offering a comprehensive insight into the latest innovations shaping kitchen, bedroom and bathroom design.

THE jobs most at risk from AI are those in customer service, data entry, banking and paralegals, experts have revealed. Safeground includes careers that are resilient to AI, such as building trades, healthcare roles, and hands-on occupations.

Just last month, the government announced free AI foundations training for all workers has been expanded to up-skill 10 million people, with new partners including NHS and techUK.

But for many, they fear AI will mean their job will be automated in a matter of years – leaving them jobless.

Newspage spoke to experts in AI and small business owners about the jobs they fear will become largely defunct due to AI and what people in those industries need to do about it.

Colette Mason, Author & AI Consultant at London-based Clever Clogs AI, shared the jobs she believed were at risk from AI. “AI isn’t coming for your job. For millions, it’s already there. Customer service: 80% automation potential. Data entry: 7.5 million roles gone by 2027. Banking: 200,000 Wall Street jobs at risk within five years. Paralegals: 80% risk by 2026. Microsoft writes 30% of its code with AI, then lays off 40% of its engineers. Retraining doesn’t mean learning to chat with ChatGPT. 

“It means understanding systems and security and risk, where AI breaks, where human judgement is non-negotiable, and staying on the deciding side. Timeframes? Massachusetts Institute of Technology (MIT) says 11.7% of US jobs are automatable now, not future AI, today’s. VCs call 2026 the year budgets shift from headcount to compute. 

“Safe ground? Trades, healthcare, anything needing physical presence and real human relationship. In 2025, 40% of graduates chose plumbing, electrical, and construction over white-collar degrees. They read the room before most boardrooms did.”

Rohit Parmar-Mistry, Founder at Burton-on-Trent-based Pattrn Data, said jobs are being lost by firms replacing junior staff with AI. He continued: “Let’s stop pretending AI is about to wipe out entire professions. The so-called ‘jobs apocalypse’ is largely a boardroom fantasy, heavily pushed by big corporates obsessed with short-term cost-cutting rather than actual innovation. In our AI Audits, we constantly see firms trying to replace junior staff with generative AI to save a few quid. The result? 

“Quality plummets and they end up with a costly mess because they removed the human reasoning that makes businesses function. Automation theatre always fails when it meets real human complexity. If you want to ‘AI-immunise’ yourself, stop viewing it as a competitor. 

“Learn how to use these tools to automate the dull parts of your day, freeing you up for the complex, creative, and relationship-driven work that algorithms can’t touch. The real threat isn’t AI taking your job, it’s someone who knows how to use AI taking your job. Technology should serve people, not the other way around.”

Patricia McGirr, Founder at Burnley-based Repossession Rescue Network, agreed that junior roles are being lost. She added: “AI will not steal your job. It will expose how replaceable it is. The most at risk roles are built on repetition. Data entry. Basic accounts prep. Templated legal drafting. First line underwriting. Scripted customer service. If your day runs on a checklist, a machine can run it faster. 

“The real danger is not robots everywhere. It is shrinking career ladders. Fewer junior roles. Higher output targets. Wage pressure within three to five years. Anyone entering those sectors needs to pivot now. Learn AI tools quickly, yes. But build the layer above them. 

“Judgement. Context. Commercial awareness. Regulatory responsibility. Client trust. AI can process rules. It cannot sit across the table from a worried client and carry the consequence of advice given. Average is automated. Accountable is not. That is the dividing line.”

Kate Allen, Owner at Kingsbridge-based Finest Stays, advised business owners to work with AI. She continued: “Process-driven, pattern-based professions are perilously poised for AI takeover. Payroll processing, paralegal paperwork, basic bookkeeping, routine reporting, call-centre queries and junior programming all sit squarely in the firing line. If a role runs on rules, repetition and rigid workflows, it is vulnerable.

“Careers rooted in empathy, interpretation and imagination such as therapy, teaching, leadership, negotiation, nuanced journalism and skilled trades remain resilient because the human touch still triumphs where context and care count.

“My advice is simple: pivot and prepare, pair your profession with AI fluency, learn to prompt and supervise systems, and prioritise creativity, critical thinking and complex communication. Automation will accelerate over the next five to ten years, so adapt early, add value and stay strategically human.”

Dr Marianne Trent, Clinical Psychologist at Coventry-based Good Thinking Psychology, said the human connection is still important. She added: “With people regularly turning to ChatGPT for mental health advice you might think psychologists might be at risk. However, speaking as a clinical psychologist I feel that ultimately people will notice that human connection is so important and protective for mental health. 

“I’d wager that your therapist is infinitely less annoying and used way less em-dashes than a chat with a bot too.”

Photo Credit: gabriele-malaspina-