Toilets have come a long way from being purely functional fixtures. Today’s sanitaryware is more innovative, sleeker, and packed with innovation, giving bathroom retailers and designers a valuable opportunity to educate and upsell.
Smart toilets, such as the VitrA V-Care range, are making advanced hygiene and comfort accessible to more households. With benefits like integrated bidet functions, self-cleaning nozzles, heated seats, and automatic lids, they’re no longer reserved for luxury hotel suites; they’re a realistic upgrade for design-led bathrooms at home.
At the same time, powerful new flushing systems, such as VitrA’s Sonic Flush, are changing the conversation around water efficiency and performance. Instead of traditional flushing rims, these advanced systems channel water in a high-speed, spiral motion, reducing water use while delivering an even more powerful flush. Sonic Flush is also seven times quieter than an average toilet.
Rimless WCs have also gone mainstream, now seen as a benchmark for hygiene. The absence of a rim makes cleaning easier and prevents the build-up of germs, an increasingly important concern for today’s hygiene-conscious consumers. VitrA offers various rimless designs at different price points, including SmoothFlush and Rim-ex.
Wall-hung toilets are also increasing in demand for their minimal look and space-saving appeal, although there are still some myths to debunk about their strength and durability and concerns over concealing the product behind a wall and tiles. VitrA V-Fix frames can support up to 400kg, and, should access be needed, a plumber can simply remove the flush plate and access the cistern without needing to damage the wall.
Considering all of these, there is much more to choosing the right toilet than just the aesthetic design!