The British Beauty Council recently announced support for ‘Plastic-free July’, calling on consumers to make small lifestyle changes to reduce single-use plastic waste in their households.
The influential movement has spread across 190 countries and gathered over 100+ million participants. Plastic-free July means brands are working harder to remove visible and hidden plastics from everyday use. Nowhere is this more prevalent than in the bathroom. From smaller items such as toothbrushes and toothpaste tubes to acrylic baths and shower trays, plastic is everywhere in our bathrooms, and it is sometimes hard to find sustainable alternatives.
For Kaldewei, sustainability is in their DNA. However, it continues to improve and, like many brands, has invested time to ensure its products are as sustainable and eco-friendly as possible. From being proud partners with the WWF to ensuring all materials are 100% authentic and natural. Kaldewei launched their own “Less Plastic in the Bathroom” initiative, in which Kaldewei showed how much plastic can be found in our bathrooms.
Since the beginning, Kaldewei has only used one hundred per cent real and natural steel enamel instead of acrylic to ensure that all bathtubs and washbasins are manufactured sustainably and to the highest quality. However, it’s not only the products that are sustainable the packaging is to.
In 2022, Kaldewei stopped using polystyrene in its packaging and changed it to cardboard. Since then, Kaldewei’s packaging has been 95% recyclable. It continues to invest time and money into discovering new sustainable technology that will allow it to cut plastic from its packaging completely. Currently, all packaging from Kaldewei is made from 48% cardboard and 48% wood, which means products are sustainable from production to delivery.
Kaldewei says be-it beauty products or bathtubs, when buying online, it is important to understand the brand’s ethics and know that you can trust them.