BC Designs has launched three new additions to its Cian bath collection for bricks-and-mortar bathroom retailers. The showroom-exclusive launch recognises the need for margin protection and in-store expertise.
The new Westmere, Cavendish, and Highcroft baths will not be available to online-only sellers – a move that BC Designs says recognises the value of face-to-face specification, product knowledge and design-led selling that bricks-and-mortar retailers continue to provide.
All three designs sit within the established Cian range, BC Designs’ proprietary solid surface material known for its smooth finish, durability and suitability for contemporary and classic bathroom schemes alike, allowing retailers to offer sculptural freestanding baths that feel distinctive, premium and confidently specified, while remaining practical for everyday use and straightforward installation.
By restricting availability of Westmere, Cavendish and Highcroft to physical showrooms, BC Designs is giving retail partners:
- A tangible point of difference on the shop floor
- Protecting them from direct online price comparison
- Enabling meaningful conversations with customers around material quality, design intent and long-term performance
Commenting on the launch, Adam Smith, national sales manager at BC Designs, says: “Independent bathroom retailers remain absolutely central to how we do business, and this launch is a very deliberate statement of support for the showroom network. Westmere, Cavendish and Highcroft have been developed exclusively for bricks-and-mortar partners to ensure they can offer products that customers cannot simply find online, compare on price and purchase without guidance.
“Physical retailers invest heavily in displays, product knowledge and the time it takes to help customers make confident, well-informed decisions, and we believe that level of expertise deserves genuine protection. By keeping these Cian baths off online platforms, we are helping our partners safeguard margins while also giving them something distinctive to build meaningful conversations around design, material quality and long-term performance.”
This launch also signals the start of a wider programme of retailer-first product development, with BC Designs confirming that further exclusive lines are already in progress and will be rolled out to bricks-and-mortar partners over the coming months, strengthening the proposition for showrooms looking to stand apart in an increasingly competitive market.
For more information, visit www.bcdesigns.co.uk
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