Ideal Bathrooms and Harrison Bathrooms’ partnership has grown steadily since the launch of Scudo in May 2023, and they have now announced that Ideal Bathrooms is further extending the partnership to include the luxurious Harrogate Collection.

This range includes stylish products that reflect the unique atmosphere of a thriving Yorkshire spa town. The collection features handmade pieces crafted using traditional joinery techniques. It combines elegant design with high-quality manufacturing to create a classic luxury bathroom that will always stay in style.

Shaun Corcoran, Harrison Bathrooms commercial director, said, “Our Harrogate collection is a perfect combination of timeless and contemporary construction. It offers the ultimate quality and precision and elevates a bathroom space. Ideal Bathroom’s unmatched delivery and servicing means our customers can benefit from additional access to these products.”

Will Hickman, Ideal Bathrooms sales and marketing Director, comments, “We are very excited to be expanding our partnership with Harrison Bathrooms with the addition of the Harrogate Collection after the successful launch of Scudo last year. The Harrogate traditional collection is stylish without compromising on quality or price and is a great addition to our portfolio for our customers.”

Since the initial partnership announcement, both companies’ customers have benefited from Ideal Bathrooms’ exceptional service proposition including no minimum order values and a next-day delivery service promise to 99% of the UK.

UK bath maker BC Designs has undergone a significant rebrand as the company sets out its vision to dominate the luxury end of the bathroom market. 

The new brand, which is centred on the BC Designs design credentials, celebrates the company’s use of British craftsmanship and finest materials to create centrepieces for the bathroom. 

Working with leading brand agency FreshBritain, BC Design’s new visual identity has been rolled out across all of the company’s touchpoints, including a new website, 144-page brochure, digital channels and POS.  

The new website, in particular, has a more pared-back and fluid feel and will be a point of inspiration for consumers. Continuing to support retailers, the website will sign-post homeowners to BC Designs retailer stockists throughout the UK. 

Along with a new visual identity, work is underway to strengthen the company’s product portfolio, both in terms of its core product of baths and in expanding into further bathroom categories. 

Jon Walker, Head of Marketing at BC Designs, says: “The investment in the new brand by BC Designs and parent group, Roxor, is an indication of the intent for BC Designs to take ownership of the luxury end of the bathroom market. 

“As a brand, we are already well known for quality and original design, and the rebrand reaffirms this positioning. While baths have been our core product and what we are most known for, the new brand will build on this to encompass all bathroom product design.

“Even with a new look, our core founding principles – quality, innovation and originality – remain the same, but with a modern approach and look. We are excited by the investment into BC Designs and how it will push forward the brand to support our retailers.”

For more information, visit www.bcdesigns.co.uk

In 2024, Roman is set to unveil a series of compelling compound development updates, with a key highlight being the deployment of two large electrical gates on the premises.

The gated area facilitates the establishment of a dedicated warehouse and picking area for finished goods. Controlled access to the premises is a strategic move aimed at prioritising a smoother operations system, which aligns with Roman’s commitment to operational excellence.

Contributing to a more streamlined workflow, the sealed section ensures that finished goods are handled with precision and care. This development is particularly pivotal in supporting Roman’s new national 48-hour delivery service, a testament to dedicated timely deliveries. Roman now holds 8,500 units of finished goods across key trade ranges, which allows products to be picked up on the same day to offer a new rapid delivery service.

David Osborne, chief executive officer, commented, “The installation of our new security gates is a significant stride in our commitment to efficiency and enhanced workflow. The recent developments will undoubtedly support our new initiatives, including the 48-hour delivery service. We’re excited about the positive impact this will have on our operations and, ultimately, on the experience of our valued customers.”