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Aqualisa website transforms buying experience

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Bathroom brand Aqualisa has announced the launch of its new website. The new platform has been under development for more than a year and is designed to deliver a modern, seamless and ‘customer-first’ digital experience.

Built on a fresh Magento foundation, the site introduces a range of powerful features and enhancements designed to enhance usability, performance, and e-commerce functionality. It marks a milestone in Aqualisa’s digital transformation journey.

The new website employs Aqualisa’s new branding, including a new logo where the ‘Q’ is represented by a power switch. This highlights the company’s leadership in smart, connected shower products and its principles of innovation and simplicity.

New website highlights include:

  • Fully configurable product pages
    Customers can now customise and purchase smart, mixer, and electric showers directly online.
  • 3D and Augmented Reality viewer
    Visualise products in an existing bathroom using interactive 3D and AR tools.
  • Streamlined checkout and navigation
    A reimagined user journey with multiple product discovery paths by type, range, or colour.
  • Mobile-first design
    A sleek, responsive layout optimised for all devices.
  • Smart Showering App integration
    Try out Aqualisa’s digital showering experience online.
  • Enhanced performance
    Faster load times, optimised imagery, and smooth page transitions with interactive animations.

The site is said to make it easier than ever for customers to explore, compare, and purchase products. There are several practical tools available, including a new showroom locator, a login hub, and an interactive demonstration of the Aqualisa app, which showcases the power and simplicity of the latest generation of Aqualisa smart showers.

‘Our sleek, clean and simple new website is based on a complete rethink of our customers’ digital experience. We’ve built a platform that not only reflects the quality and innovation of our products but also makes it easier for customers to find, configure, and buy the perfect shower. This is just the beginning – we have a clear roadmap of exciting future enhancements already in motion.’ said Alan Margerison, head of digital marketing at Aqualisa.

James Smith, VP, category management at Aqualisa, comments, ‘This new website is a fantastic step forward for the Aqualisa brand. It brings our product offering to life in a way that’s intuitive, inspiring, and aligned with the expectations of today’s digital-first customer. We’re excited to see how this platform will support our continued growth and innovation.

The new website is now live at: www.aqualisa.co.uk

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Bathrooms2GO eases installation with new ‘2GO Shower Tray’ range

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PJH has launched a new addition to its Bathrooms2GO portfolio – the 2GO Shower Tray range, which combines style, performance, easy installation, and exceptional value.

Key to the 2GO Shower Trays’ appeal is their lightweight yet robust construction, which ensures straightforward handling and effortless installation – a perfect solution for busy bathroom installers. Made with acrylic and glass reinforced plastic, the unique trays are robust yet easy to manoeuvre.

Each tray is rigorously weight-tested up to 400kg for superior strength and long-lasting durability. To further enhance performance, every tray is supplied complete with a 90mm chrome fast-flow waste, ensuring quick and efficient water drainage.

Available in both quadrant and rectangular designs, the 2GO Shower Tray range offers a wide variety of sizes to suit any bathroom project, from compact ensuites to spacious family bathrooms. Typical sizes include quadrant trays at 800mm x 800mm and 900mm x 900mm, as well as rectangular trays in dimensions such as 1000mm x 700mm, 1000mm x 800mm and 1200mm x 800mm – ensuring a solution for virtually any space. These innovative trays feature a smooth white finish, a 45mm low profile for a contemporary look, and Riser Kits are also available to suit varying installation requirements.

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Bathrooms2GO also offers a choice of special 2GO Enclosure Packs, which include the new 2GO Trays and the ‘Easy Fit’ Quadrant or Sliding Door Enclosures – a perfect match for quick, fuss-free and easy shower installation.

A versatile choice for any bathroom scheme, the 2GO Trays are competitively priced and include a 5-year Guarantee.

Renowned for its exceptional value and industry-leading offers, all Bathrooms2GO products are always in stock and backed by PJH’s ‘First Choice’ customer service and delivery standards. Delivery is available either to store or directly to job location, and ordering couldn’t be easier via the PJH Partners Portal™.

For further information on the 2GO Shower Trays from Bathrooms2GO, or to order products, visit the PJH Partners Portal, www.partners.pjh.uk or contact PJH at sales@pjh.uk / T: 0800 8 77 88 99.

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VitrA UK opens new Didcot Engagement Centre

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The Didcot Engagement Centre offers a convenient and inspiring space outside of London for VitrA’s retail and projects customers to explore a wide range of VitrA products as well as the latest innovations. 

Spanning 280 square metres, the Engagement Centre features over 40 displays across three rooms, offering a comprehensive overview of VitrA’s latest products and innovations. Popular ranges such as M-Line, Root, Sento, and Valarte are prominently displayed, as well as a dedicated toilet display, showcasing VitrA’s WC offering from entry-level to the advanced V-Care smart toilet and the cutting-edge Sonic Flush technology.

The Engagement Centre also serves as a hub for meetings, training and workshops, including VitrA’s CPD sessions which are designed to support architects and design professionals in expanding their knowledge and staying current with industry standards. 

“The Engagement Centre has always been part of our roadmap,” says Ruth Davies, VitrA UK Marketing Director. 

“It has taken a lot of investment, not just financially but in terms of planning and people and time. We think this is a piece that we’ve been missing for that engagement with our retail, distribution and projects audience.”

Visits to the VitrA Didcot Engagement Centre are by appointment only.

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VitrA delivers toilet-tech innovation

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Toilets have come a long way from being purely functional fixtures. Today’s sanitaryware is more innovative, sleeker, and packed with innovation, giving bathroom retailers and designers a valuable opportunity to educate and upsell.

Smart toilets, such as the VitrA V-Care range, are making advanced hygiene and comfort accessible to more households. With benefits like integrated bidet functions, self-cleaning nozzles, heated seats, and automatic lids, they’re no longer reserved for luxury hotel suites; they’re a realistic upgrade for design-led bathrooms at home.

At the same time, powerful new flushing systems, such as VitrA’s Sonic Flush, are changing the conversation around water efficiency and performance. Instead of traditional flushing rims, these advanced systems channel water in a high-speed, spiral motion, reducing water use while delivering an even more powerful flush. Sonic Flush is also seven times quieter than an average toilet.

Rimless WCs have also gone mainstream, now seen as a benchmark for hygiene. The absence of a rim makes cleaning easier and prevents the build-up of germs, an increasingly important concern for today’s hygiene-conscious consumers. VitrA offers various rimless designs at different price points, including SmoothFlush and Rim-ex.

Wall-hung toilets are also increasing in demand for their minimal look and space-saving appeal, although there are still some myths to debunk about their strength and durability and concerns over concealing the product behind a wall and tiles. VitrA V-Fix frames can support up to 400kg, and, should access be needed, a plumber can simply remove the flush plate and access the cistern without needing to damage the wall.

Considering all of these, there is much more to choosing the right toilet than just the aesthetic design!

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Longevity in design – Duravit delivers durability and function

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From ceramics to faucets: Duravit offers longevity in design with intelligent solutions that are tried and tested in everyday use and will prove their worth for many years.

  • Timeless design: clear lines and aesthetic restraint ensure aesthetic longevity.
  • High-quality materials, carefully selected and built to last.
  • Approved quality: durable, functional, and proven in everyday use
  • Sustainable technologies: manufacturing with a light touch in terms of resources, water, and energy

Durability is more than a trend – it reflects a fundamental shift in values. In an era where the consumption cycle for products is increasingly rapid, there is a growing need for consistency, quality, and the sparing use of resources. This transition is also apparent in the home design segment, and most notably in the bathroom, which can represent a long-term investment with an average lifecycle of 15 to 20 years.

Duravit AG is no stranger to this kind of aspiration. As a complete bathroom provider, the company has been a byword for durable products and uncompromising quality. Longevity is not a short-term goal, but is
firmly embedded in the corporate philosophy. This has been the case since long before social attitudes shifted to embrace greater sustainability. Today’s consumers demand products that are functional, reliable, and have timeless aesthetics. Duravit’s products have a proven track record of daily use.

Design that endures – quality that impresses

Timelessness is not the product of chance, but rather the result of deliberate design decisions. Working with internationally renowned designers who help shape the vision of long-lasting design, Duravit develops products that impress with clean lines, suitability for everyday use, and design consistency. The focus here is on more than visual longevity: the solutions also aspire to long-term functionality. Modular construction principles, high-quality surfaces, and reliable sourcing of spare parts significantly contribute to an extended usage life.

Ceramic with tradition and a future

Duravit has built its reputation on producing high-quality sanitary ceramic – a time-tested material known for its durability. Made from natural materials, ceramic offers exceptional robustness and long-lasting performance, making it ideal for washbasins, toilets, and other bathroom applications.

Thanks to scratch and abrasion-resistant, easy-clean, and light and heat-resistant surfaces, ceramic meets the highest requirements in everyday bathroom use. Duravit combines elegant design with exceptional durability through innovative materials like DuraCeram®. Optimised manufacturing processes further reduce raw material use and lower carbon emissions.Finishing technologies such as the DuraShield® 2-in-1 protective glaze enhance long-lasting functionality and timeless aesthetics while actively improving hygiene and safety.

Bathroom furniture with resilience

Moisture is one of the most significant challenges in the bathroom, which Duravit addresses by utilising selected, high-quality materials and structural design features, including laminated panels, real-wood veneers, high-quality lacquers, water-repellent ABS edges bonded with a water-resistant PU adhesive, as well as certified hardware that is machined in conjunction with longstanding partners. The surfaces are resistant to scratches, warping, mould formation, and high humidity.

The furniture is tested under extreme conditions in the in-house climatic chamber. Additionally, drawers and hinges are required to withstand up to 80,000 opening cycles. The PEFC-certified plant in Schenkenzell (PEFC/04-31-2357) manufactures the furniture according to the highest environmental and energy efficiency standards. Each piece undergoes a thorough quality inspection to guarantee functionality, surface quality, and a flawless finish.

Durable faucets – intelligent water consumption.

Duravit faucets combine precise technical functionality, durable materials, and sustainable technologies. They are made from robust brass and are equipped with low-maintenance ceramic cartridges. PVD-coated surfaces enhance scratch resistance and offer reliable protection against corrosion, even in high-use and regularly cleaned environments.

Before launching a product to market, the company rigorously tests all faucets through extensive endurance trials to ensure long-term washing comfort and functionality. Features like FreshStart and MinusFlow help conserve energy and reduce water consumption, all while maintaining a high level of user comfort. AirPlus technology enhances the experience by delivering a fuller, more pleasant water jet. As a result, these faucets offer lasting performance, visual appeal, and a seamless fit for bathroom designs focused on quality, sustainability, and longevity.

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KEUCO IXMO PLANNER makes bathroom planning easier

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When it comes to bathroom design, you always need a plan. KEUCO have recently upgraded their online IXMO PLANNER, which means you can now select from multiple colours, designs and product options all at the touch of a button.

Additionally, the planner now generates component lists and product suggestions tailored to match the selected IXMO products and installation plans.

The IXMO PLANNER is only available in-store, where staff can log in to the planner and assist customers in designing their ideal shower or bathing area. The results appear on the screen instantly. Consumers are then able to play with the options, selecting different colour variants, switching from black matte to brushed bronze PVD in an instant. Change styles, transition from a round to a square finish, and consider adding an overhead or a waterfall showerhead. All options can be displayed on screen.

Once the products have been selected, the planner produces a comprehensive list of all elements required. This is provided together with a plan that can be downloaded to show how to install each product with ease, and can be offered to your bathroom fitter or plumber.

About KEUCO

KEUCO GmbH & Co. KG is an internationally active, expert provider of premium bathroom furnishings. KEUCO offers a wide range of fittings, accessories, mirror cabinets, lights, mirrors, washbasins, and bathroom furniture, all “made in Germany.” At KEUCO, design and function play a key role. Perfectly crafted products must combine aesthetic form with sensible functionality. A standard that is systematically applied, from the idea to the right implementation. Collaboration with designers is a long tradition at KEUCO. The company has been family-owned and operated since its founding in 1953. Its headquarters are located in the Westphalian city of Hemer.

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Ca’ Pietra unveils new collections: Foundry Novo & Savoy Nova

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Ca’ Pietra has introduced two new tile launches: Foundry Novo and Savoy Novo. One is glossy and glamorous, while the other features an opulent and luxurious marble effect. Both are packed with personality and ready to bring your interiors to life.

Foundry Novo is an evolution of the beloved Foundry collection. Retaining the artisanal glazes and signature irregular edges of the original, the new range adds a polished finish and is available in six eye-catching colours. From inky Navy to deep Irish Green and soft tones like Linen and Beige, each tile boasts handcrafted charm and a shimmering glaze. Foundry Novo is ideal for creative layouts – whether stacked, staggered, or colour-clashed – offering endless styling potential for walls and floors.

Foundry Novo details:

  • Colours: Alligator Green, Beige, Irish Green, Linen, Navy, Turquoise
  • Size: 5.7 x 23.7 x 0.9cm
  • Suitable for: Interior walls and floors

Savoy Novo – inspired tile details:

Also debuting is Savoy Novo, a luxurious porcelain tile range inspired by Ca Pietra’s popular Calacatta Viola marble. With dramatic wine-purple veining and a creamy white base, this tile captures the opulence of natural stone, without the price tag or the upkeep. Available in three formats – large slabs, classic squares, and an elegant curved mosaic – it’s perfect for creating a show-stopping feature in any space.

  • Rectangle: 60 x 120 x 0.8cm
  • Square: 60 x 60 x 0.8cm
  • Mosaic: 30 x 30 x 0.8cm
  • Suitable for: Interior walls and floors

Both new launches reaffirm Ca’ Pietra’s reputation for surfaces with substance, style, and standout appeal.

Pictured Top Left: Foundry Novo

Pictured Top Right: Savoy Novo

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GROHE SPA expands premium finishes with Satin Steel & Satin Graphite

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GROHE SPA has expanded its luxury bathroom offering with the introduction of two new finishes: Satin Steel and Satin Graphite. Now available across the GROHE Atrio and GROHE Allure collections, as well as matching showers and accessories, the new surfaces allow greater design freedom and support a fully coordinated, high-end bathroom aesthetic.

Part of the GROHE Colours Collection, Satin Steel and Satin Graphite introduce a refined, tactile quality. Both finishes feature a soft, lustrous surface that is smooth to the touch yet highly resistant to corrosion. Designed with durability and visual harmony in mind, the finishes are ideal for creating timeless, spa-like bathroom spaces with a personalised feel.

The new finishes are compatible with a wide range of products across the GROHE portfolio. These include Rainshower Aqua Ceiling Shower modules, hand and head showers, thermostats, and Rainshower Aqua Body sprays – all available in matching finishes. Coordinating accessories, such as towel rails, complete the unified look, making it easy for consumers, specifiers, and designers to achieve a consistent finish throughout the bathroom.

Perfectly matched

Staying true to GROHE’s “Perfect Match” principle, the Colours Collection ensures that every element works together seamlessly. With Satin Steel and Satin Graphite, users can now achieve a new level of cohesion and elegance in bathroom design.

In addition, both finishes are now part of the award-winning GROHE Atrio Private Collection, which takes customisation even further. The collection’s minimalist geometry and clean lines are complemented by a wide selection of interchangeable levers, marble inlays, and now seven distinct colour finishes. This range supports endless creative combinations, enabling designers and homeowners to tailor every detail.

By combining design flexibility with premium surface technology, GROHE SPA continues to push the boundaries of luxury bathroom design. With Satin Steel and Satin Graphite, the brand reinforces its commitment to providing innovative solutions for those seeking truly bespoke, high-performance bathroom concepts.

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Five questions for Patricia Urquiola

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The internationally renowned designer Patricia Urquiola has recently designed her first bathroom range for Duravit. Architectural shapes and clear lines create a unique aesthetic with high recognition value, while exuding warmth and accessibility. The Balcoon ceramics, bathroom furniture, bathtubs and faucets create a fascinating combination of innovativeness and enduring elegance, with a strong design identity. We had five questions regarding the development, design process, and materials for the range…

Ms. Urquiola, how did the bathroom range come about?

The Balcoon bathroom range is not a high-end project, but rather the result of an intensive exploration around a product in the medium price segment. Duravit had a gap in its portfolio at this price point and asked me to design something that stands out from the crowd. They wanted a simple, quick project with a clear and direct design language – while simultaneously lending a degree of dignity and recognition value to the medium segment.

What approach did you take?

I started with two essential forms: a cubic base and a cylindrical basin. These two very pure geometries form the basis of the project. We then incorporated some offsets, extended the form, and played with perspectives to create an architecture that is still compatible with an affordable price point. All elements are based on this double geometry. While the volume of the objects is strictly controlled, but there is a degree of leeway with the proportions.

What motivated you to inject colour into the bathroom?

This was a deliberate departure from the minimalistic aesthetic of pure White or Black. We aimed to use clay as a material to create a kind of canvas that lends the sanitary objects more depth. The new ceramic colour Clay Terra Matt is a true innovation within the range – inspired by traditional craftsmanship, it is central to the overall design. The earthy terracotta shade and the nature-inspired colour scheme of the bathroom furniture, with nuances of White, earthy shades of Brown, and Anthracite, herald a new openness to colour in the bathroom.

Balcoon is a highly architectural project – the furniture is primed to interact with other design elements…

The furniture elements have a modular structure. The concept includes both open and closed elements – a versatile design that can be adapted to a wide range of room concepts and design approaches. While vanity units in the medium price segment are usually simple cuboids, Balcoon bucks this trend. The design language and the harmonious colours would also be a perfect match for other living areas.

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Pimberly joins the BMA as an affiliate member

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The Bathroom Manufacturers Association (BMA) welcomes Pimberly, a leading UK provider of cloud-based product information management (PIM) and digital asset management (DAM) solutions, as an affiliate member.

Pimberly brings a wealth of experience and cutting-edge technology to the bathroom industry, helping manufacturers streamline product data and drive digital growth. With a passion for product storytelling and a commitment to innovation, Pimberly empowers brands to deliver high-quality, consistent product experiences across all channels – from eCommerce and in-store displays to printed catalogues and digital sales platforms.

Founded in Manchester in 2016, Pimberly has grown rapidly, earning recognition as one of the UK’s fastest-growing tech scale-ups. The company has built strong partnerships with leading bathroom brands, including Abode, VADO, and Aqualisa, cementing its reputation as a trusted digital partner in the sector.

Martin Balaam, Founder and CEO, Pimberly, commented, “The bathroom sector continues to be a strong area of growth for Pimberly, and we’re proud to support industry-leading manufacturers like Abode, VADO, and Aqualisa. As product data becomes central to driving omni-channel success, from digital channels and in-store experiences to printed catalogues and digital sales enablement tools, we’re excited to help more BMA members deliver consistent, high-quality product experiences across every route to market. Our mission is to empower manufacturers with industry leading AI eCommerce tools they need to scale efficiently and stand out in a competitive, design-led industry.”

As digital commerce continues to evolve and the demand for rich, accurate product information intensifies, this partnership empowers association members to stay competitive in a marketplace where aesthetics, innovation, and user experience are key drivers of success.

Tom Reynolds, CE of BMA, said, “It’s great to welcome Pimberly to the association’s affiliate member network. Their understanding of product data and dedication to enhancing digital journeys align with our mission to support innovation and operational excellence in the bathroom sector. Pimberly’s tools will offer valuable resources to our members as they navigate evolving consumer expectations and digital transformation.”

Pimberly joins a community of industry leaders dedicated to collaboration, sustainability, compliance, and best practice. Their involvement enhances the association’s ongoing commitment to providing members access to transformative technologies and forward-thinking partners.

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