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Showrooms to Love: More sales support from Bathrooms to Love

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To support its new Summer 2025 Collection, Bathrooms to Love by PJH has introduced a range of new point-of-sale materials designed to drive showroom sales and communicate the brand’s credentials to consumers.

Building on its already extensive range of point-of-sale promotional material, such as sample boards, swatches, stickers, tags, window vinyls, and strut cards, Bathrooms to Love is pleased to offer an enhanced choice of options to support its stockist partners further. In addition, following a recent subtle update to the Bathrooms to Love logo, the refreshed identity is now being rolled out across all point-of-sale items.  

Perfect for communicating the increased choice of metallic finishes across its comprehensive tap, shower and accessory collections, the new Brassware Colour Swatch Pack (pictured above), features Matt Black, Brushed Brass, Brushed Bronze and Chrome finishes to help guide consumers through their buying journey. 

As wetrooms typically require a larger footprint, it’s not always practical to display all designs in store. That’s why this handy new Wetroom Colour Swatch Pack (pictured left) – a compact and convenient A5 Booklet – is an ideal showroom tool. By showcasing all the profile finishes available for the RefleXion Iconix Wetroom Collection from Bathrooms to Love, consumers can compare metallic tones and textures to help coordinate bathroom designs.   

New Bathrooms to Love Brochure Holders and Acrylic Wall Plaques (in gold or white) now feature the enhanced logo, as well as new look Take-away A5 Range Cards (including the new 2025 products) and furniture Strut Cards. These essential ‘silent salesmen’ are a must-have for any Bathrooms to Love showroom. The full range of point-of-sale is free to qualifying customers and can be easily ordered via PJH’s Partners Portal for speedy next day delivery.                                                                                      

Commented Sally Hough, multi-channel marketing manager, PJH: “We are committed to continuously investing in and developing our Bathrooms to Love brand in response to ongoing customer feedback and market trends. Providing targeted support at the point of sale is essential, and works in harmony with our other Bathrooms to Love sales tools, such as augmented reality, social media, product videos, website activity, brochures, and of course, our ‘First Choice’ customer service promise.”

For further information on the latest range of point-of-sale materials from Bathrooms to Love, as well as display deals, contact your Regional PJH Sales manager or head to the PJH Partners Portal: www.partners.pjh.uk.

Alternatively, contact Bathrooms to Love on T: 0800 8 77 88 99  or visit www.bathroomstolove.uk.

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Kudos invest in warehouse extension

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Cumbrian shower products manufacturer KUDOS has added a second warehouse to its Cheshire site. In 2021, the company opened its original new warehouse, expanding the space by 28,000 sq ft and equipping it with an efficient racking system that doubled the pallet storage capacity at the facility. The investment at the time was to house its finished goods stock in a more central location for efficient UK delivery to its customers. In 2024, it was established that to support the company’s growth plans, the warehouse facility would need to be expanded.

The new extension was completed in April, and once fully operational this Autumn, it will facilitate the forecasted range extensions and a broader range of current products, further improving customer service levels.

“This extension has allowed us to not only increase our warehouse space but to streamline our operational flow with the addition of a goods-in specific entrance to the site. It will enable our growth plan for the next financial year and beyond.” Said Kie Hitchcox, Head of Operations at Kudos Showers.

The Sandbach finished goods warehouse facility now totals almost 80,000 sq ft and houses the logistics and marketing teams for the business. It is also home to a 2,500 sq ft showroom and training area where all the business’s latest product collections are on display, including shower doors, walk-in enclosures, shower trays and wetroom systems. It’s a showroom that they encourage their retailers to use to showcase products to consumer and contractor customers, or to book product training for new staff.

Kudos Shower Products has been designing and manufacturing shower products at its Cumbria facility since 1999. Now part of the Ronal Bathroom Group, its showering solutions are sold via KBB showrooms and merchants across the UK.

Visit their website kudosshowers.co.uk.



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KEUCO mirrors – for every style and purpose

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KEUCO has a mirror for every eventuality, beautifully finished and cleverly designed, to suit any bathroom. Modular wall-mounted mirror cabinets with built-in cosmetic mirrors inside, illuminated mirror cabinets, fold-away wall-mounted illuminated cosmetic mirrors and statement shapes.

Since seeing the first reflection of themselves in still water, people have been making mirrors for thousands of years. In 6000 BC, they were made from obsidian, a naturally occurring volcanic glass. By 2900 BC, ancient Egyptians were making them from polished bronze. Mirrors have been used in spiritual and ceremonial contexts, warding off evil spirits or communing with the gods.

It was an object of status until the Industrial Revolution, when mirrors became affordable and available. Mirrors are now quite literally part of the furniture; they are used in interior design to expand spaces and enhance lighting, as well as for personal grooming, especially in the bathroom. KEUCO has one to suit all needs.

Elegantly minimalist, the rectangular illuminated Royal Lumos Mirror is the brightest in KEUCO’s range with an all-round light rim. The three-sided LED lighting of the translucent frame gives the mirror a floating appearance.

The Royal Modular Mirror Cabinet (pictured left) is available in a variety of dimensions, featuring intelligent, highly functional lighting and adaptable storage space, making it a universal mirror cabinet suitable for all bathrooms. Highlights include the integral and movable cosmetic mirror, magnetic strip to hold small beauty accessories and concealed USB and power functions. The horizontal LED lights at the top and bottom not only illuminate the face but also highlight the wash area with adjustable light, ranging from bright daylight white to dimmed warm white for a relaxing effect.

The new Round Light Mirror (pictured top) is a visual highlight, designed to complement the new Edition 11 Art collection washbasins and furniture. In addition to its attractive appearance, the light mirror features sophisticated technology and is highly user-friendly. For optimal light intensity, light colour can be adjusted via the sensor switch from 2700 to 6500 Kelvin. The mirror heating is activated automatically when the light is switched on, ensuring a clear view even in a steamy bathroom. Available in two sizes – 800 mm and 1000 mm diameter – the mirror makes a bold focal point and provides an excellent reflection. The light mirror has a double mirror edge, creating an impressive lighting effect. Smooth, evenly distributed luminescence at the edges provides elegant, indirect lighting, and the double rim gives the mirror a modern, depth-enhancing effect, for a stylish accent in the bathroom.

Lighting can be adjusted from warm white 2700 Kelvin to daylight white 6500 Kelvin using the sensor switch. The integrated mirror heating, which is automatically activated in conjunction with the lights, provides an added level of comfort. Even after a hot shower, the mirror remains clear and fog-free. The heating function is designed to run for 45 minutes and then automatically switch off. Thanks to its IP44 certification, the light mirror is ideal for use in humid environments, meeting the safety and technological demands of modern bathroom design.

If additional storage space is required, the Somaris Mirror Cabinet from KEUCO is a suitable option. Its unobtrusive, concise design is highly versatile, offering options that enable the client to create their look with external configurations, including symmetrical or asymmetrical doors, and four different variants for side panels, technical configurations, and an interior with more attractive features. Characterised by its minimalist and user-friendly design, and with individually selectable back and side panels, it perfectly matches the colours of the EDITION 11 ART bathroom furniture, allowing for colour coordination down to the last detail. (If personalisation is requested, the side panels are also available in all RAL Classic colours.)

Keuco Somaris Bathroom furniture
KEUCO Somaris Mirror Cabinet

All the controls are conveniently arranged on the underside of the aluminium mirror cabinet, allowing it to be operated whether open or closed. Icons on the mirror surface indicate the hidden corresponding buttons, and, on either side, the LED light ensures a perfect illumination; this can also be dimmed to any level. There is an optional mirror heater which guarantees a clear reflection after showering – this is especially useful in small or windowless bathrooms, and it automatically switches off after 20 minutes.

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Villeroy & Boch launches Artis washbasins in new colours

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Villeroy & Boch has unveiled a striking extension to its iconic Artis collection, introducing four rich, full-surface matt finishes for 2025: Pure Black, Almond, Nightfall, and Teal. These bold new additions respond directly to one of the year’s leading interior trends – the use of deep, earthy tones to create grounding, emotionally resonant spaces.

For the first time, the Artis collection now includes single-coloured surface-mounted washbasins, in addition to the well-established BiColour series. Manufactured from the brand’s proprietary TitanCeram material, the basins offer superior stability and ultra-refined edges, underlining Villeroy & Boch’s ongoing commitment to technical innovation and craftsmanship.

Available in four sculptural shapes – round, oval, square, and rectangular – the new models can be perfectly paired with furniture from collections such as Finion and Antao. The compact Artis Guest range also receives a refresh, with smaller versions in round and oval shapes ideal for making a statement in guest bathrooms.

Creating peaceful retreats 

Created in collaboration with celebrated Franco-German designer and colour expert Gesa Hansen, the new shades reflect a contemporary desire for interiors that offer comfort and emotional depth.

“They create a sense of security,” explains Hansen. Her four new colours explore the tension between light and dark. Nightfall, a dramatic midnight blue, and Pure Black, a rich grounding black, invite tranquillity and introspection. These are offset by Almond, a warm, sandy neutral, and Teal, a vibrant blend of blue and green hues that offer a subtle energy and sophisticated contrast.

“In an increasingly hectic, uprooted world, we yearn for peaceful havens,” says Hansen. “The depth effect of shadows and darkness creates a kind of shelter from the stimulation of the outside world.”

These new shades expand the expressive potential of bathroom design, providing homeowners, interior designers and specifiers with a broader palette to craft calming, characterful sanctuaries. Each tone embodies a tactile richness, while the matt finish ensures a contemporary, on-trend look that integrates effortlessly with natural materials and minimalist styling.

About Gesa Hansen

Recognised as one of the most influential designers of her generation, Gesa Hansen brings a deeply considered approach to colour in her work. For Hansen, colour is more than aesthetics – it’s a way to evoke emotion, define space and express individuality. Her long-standing partnership with Villeroy & Boch continues to redefine bathroom interiors with sensitivity and boldness in equal measure.

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New Kinediva from Kinedo – for the diva in your life!

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Kinedo has launched the newest addition to its portfolio of cuttable shower trays. The stunning Kinediva lives up to its name with its elegant styling and unique lateral water flow design for efficient drainage.

Available in three colours, including beautiful marine blue, beige, and white, and with a stylish matte finish, Kinediva oozes elegance and style. Just 35mm thick, it is available in square and rectangular profiles in 17 popular sizes, ensuring a match for almost every shower space. The colour-coordinated waste has an extra-flat matching waste cover and drains up to 24L/min.

As with other models in the Kinedo tray range, Kinediva is cuttable and in this case, on all four sides, ensuring that awkward spaces can be easily overcome. The flexible, low-level tray can be fitted flush to the floor in a recess, directly placed on the floor for low-threshold entry, or on raised feet when the situation requires it. Designed for all users, the tray offers an anti-slip surface and is not only easy to fit, but also easy to clean and highly durable.

The perfect shower for new build homes and refurbishment projects alike, the Kinediva offers a stunning point of difference for bathrooms.

More news from Kinedo

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Aqualisa website transforms buying experience

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Bathroom brand Aqualisa has announced the launch of its new website. The new platform has been under development for more than a year and is designed to deliver a modern, seamless and ‘customer-first’ digital experience.

Built on a fresh Magento foundation, the site introduces a range of powerful features and enhancements designed to enhance usability, performance, and e-commerce functionality. It marks a milestone in Aqualisa’s digital transformation journey.

The new website employs Aqualisa’s new branding, including a new logo where the ‘Q’ is represented by a power switch. This highlights the company’s leadership in smart, connected shower products and its principles of innovation and simplicity.

New website highlights include:

  • Fully configurable product pages
    Customers can now customise and purchase smart, mixer, and electric showers directly online.
  • 3D and Augmented Reality viewer
    Visualise products in an existing bathroom using interactive 3D and AR tools.
  • Streamlined checkout and navigation
    A reimagined user journey with multiple product discovery paths by type, range, or colour.
  • Mobile-first design
    A sleek, responsive layout optimised for all devices.
  • Smart Showering App integration
    Try out Aqualisa’s digital showering experience online.
  • Enhanced performance
    Faster load times, optimised imagery, and smooth page transitions with interactive animations.

The site is said to make it easier than ever for customers to explore, compare, and purchase products. There are several practical tools available, including a new showroom locator, a login hub, and an interactive demonstration of the Aqualisa app, which showcases the power and simplicity of the latest generation of Aqualisa smart showers.

‘Our sleek, clean and simple new website is based on a complete rethink of our customers’ digital experience. We’ve built a platform that not only reflects the quality and innovation of our products but also makes it easier for customers to find, configure, and buy the perfect shower. This is just the beginning – we have a clear roadmap of exciting future enhancements already in motion.’ said Alan Margerison, head of digital marketing at Aqualisa.

James Smith, VP, category management at Aqualisa, comments, ‘This new website is a fantastic step forward for the Aqualisa brand. It brings our product offering to life in a way that’s intuitive, inspiring, and aligned with the expectations of today’s digital-first customer. We’re excited to see how this platform will support our continued growth and innovation.

The new website is now live at: www.aqualisa.co.uk

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Bathrooms2GO eases installation with new ‘2GO Shower Tray’ range

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PJH has launched a new addition to its Bathrooms2GO portfolio – the 2GO Shower Tray range, which combines style, performance, easy installation, and exceptional value.

Key to the 2GO Shower Trays’ appeal is their lightweight yet robust construction, which ensures straightforward handling and effortless installation – a perfect solution for busy bathroom installers. Made with acrylic and glass reinforced plastic, the unique trays are robust yet easy to manoeuvre.

Each tray is rigorously weight-tested up to 400kg for superior strength and long-lasting durability. To further enhance performance, every tray is supplied complete with a 90mm chrome fast-flow waste, ensuring quick and efficient water drainage.

Available in both quadrant and rectangular designs, the 2GO Shower Tray range offers a wide variety of sizes to suit any bathroom project, from compact ensuites to spacious family bathrooms. Typical sizes include quadrant trays at 800mm x 800mm and 900mm x 900mm, as well as rectangular trays in dimensions such as 1000mm x 700mm, 1000mm x 800mm and 1200mm x 800mm – ensuring a solution for virtually any space. These innovative trays feature a smooth white finish, a 45mm low profile for a contemporary look, and Riser Kits are also available to suit varying installation requirements.

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Bathrooms2GO also offers a choice of special 2GO Enclosure Packs, which include the new 2GO Trays and the ‘Easy Fit’ Quadrant or Sliding Door Enclosures – a perfect match for quick, fuss-free and easy shower installation.

A versatile choice for any bathroom scheme, the 2GO Trays are competitively priced and include a 5-year Guarantee.

Renowned for its exceptional value and industry-leading offers, all Bathrooms2GO products are always in stock and backed by PJH’s ‘First Choice’ customer service and delivery standards. Delivery is available either to store or directly to job location, and ordering couldn’t be easier via the PJH Partners Portal™.

For further information on the 2GO Shower Trays from Bathrooms2GO, or to order products, visit the PJH Partners Portal, www.partners.pjh.uk or contact PJH at sales@pjh.uk / T: 0800 8 77 88 99.

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VitrA UK opens the doors to its new Didcot Engagement Centre

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The Didcot Engagement Centre offers a convenient and inspiring space outside of London for VitrA’s retail and projects customers to explore a wide range of VitrA products as well as the latest innovations. 

Spanning 280 square metres, the Engagement Centre features over 40 displays across three rooms, offering a comprehensive overview of VitrA’s latest products and innovations. Popular ranges such as M-Line, Root, Sento, and Valarte are prominently displayed, as well as a dedicated toilet display, showcasing VitrA’s WC offering from entry-level to the advanced V-Care smart toilet and the cutting-edge Sonic Flush technology.

The Engagement Centre also serves as a hub for meetings, training and workshops, including VitrA’s CPD sessions which are designed to support architects and design professionals in expanding their knowledge and staying current with industry standards. 

“The Engagement Centre has always been part of our roadmap,” says Ruth Davies, VitrA UK Marketing Director. 

“It has taken a lot of investment, not just financially but in terms of planning and people and time. We think this is a piece that we’ve been missing for that engagement with our retail, distribution and projects audience.”

Visits to the VitrA Didcot Engagement Centre are by appointment only.

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VitrA delivers toilet-tech innovation

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Toilets have come a long way from being purely functional fixtures. Today’s sanitaryware is more innovative, sleeker, and packed with innovation, giving bathroom retailers and designers a valuable opportunity to educate and upsell.

Smart toilets, such as the VitrA V-Care range, are making advanced hygiene and comfort accessible to more households. With benefits like integrated bidet functions, self-cleaning nozzles, heated seats, and automatic lids, they’re no longer reserved for luxury hotel suites; they’re a realistic upgrade for design-led bathrooms at home.

At the same time, powerful new flushing systems, such as VitrA’s Sonic Flush, are changing the conversation around water efficiency and performance. Instead of traditional flushing rims, these advanced systems channel water in a high-speed, spiral motion, reducing water use while delivering an even more powerful flush. Sonic Flush is also seven times quieter than an average toilet.

Rimless WCs have also gone mainstream, now seen as a benchmark for hygiene. The absence of a rim makes cleaning easier and prevents the build-up of germs, an increasingly important concern for today’s hygiene-conscious consumers. VitrA offers various rimless designs at different price points, including SmoothFlush and Rim-ex.

Wall-hung toilets are also increasing in demand for their minimal look and space-saving appeal, although there are still some myths to debunk about their strength and durability and concerns over concealing the product behind a wall and tiles. VitrA V-Fix frames can support up to 400kg, and, should access be needed, a plumber can simply remove the flush plate and access the cistern without needing to damage the wall.

Considering all of these, there is much more to choosing the right toilet than just the aesthetic design!

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Longevity in design – Duravit delivers durability and function

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From ceramics to faucets: Duravit offers longevity in design with intelligent solutions that are tried and tested in everyday use and will prove their worth for many years.

  • Timeless design: clear lines and aesthetic restraint ensure aesthetic longevity.
  • High-quality materials, carefully selected and built to last.
  • Approved quality: durable, functional, and proven in everyday use
  • Sustainable technologies: manufacturing with a light touch in terms of resources, water, and energy

Durability is more than a trend – it reflects a fundamental shift in values. In an era where the consumption cycle for products is increasingly rapid, there is a growing need for consistency, quality, and the sparing use of resources. This transition is also apparent in the home design segment, and most notably in the bathroom, which can represent a long-term investment with an average lifecycle of 15 to 20 years.

Duravit AG is no stranger to this kind of aspiration. As a complete bathroom provider, the company has been a byword for durable products and uncompromising quality. Longevity is not a short-term goal, but is
firmly embedded in the corporate philosophy. This has been the case since long before social attitudes shifted to embrace greater sustainability. Today’s consumers demand products that are functional, reliable, and have timeless aesthetics. Duravit’s products have a proven track record of daily use.

Design that endures – quality that impresses

Timelessness is not the product of chance, but rather the result of deliberate design decisions. Working with internationally renowned designers who help shape the vision of long-lasting design, Duravit develops products that impress with clean lines, suitability for everyday use, and design consistency. The focus here is on more than visual longevity: the solutions also aspire to long-term functionality. Modular construction principles, high-quality surfaces, and reliable sourcing of spare parts significantly contribute to an extended usage life.

Ceramic with tradition and a future

Duravit has built its reputation on producing high-quality sanitary ceramic – a time-tested material known for its durability. Made from natural materials, ceramic offers exceptional robustness and long-lasting performance, making it ideal for washbasins, toilets, and other bathroom applications.

Thanks to scratch and abrasion-resistant, easy-clean, and light and heat-resistant surfaces, ceramic meets the highest requirements in everyday bathroom use. Duravit combines elegant design with exceptional durability through innovative materials like DuraCeram®. Optimised manufacturing processes further reduce raw material use and lower carbon emissions.Finishing technologies such as the DuraShield® 2-in-1 protective glaze enhance long-lasting functionality and timeless aesthetics while actively improving hygiene and safety.

Bathroom furniture with resilience

Moisture is one of the most significant challenges in the bathroom, which Duravit addresses by utilising selected, high-quality materials and structural design features, including laminated panels, real-wood veneers, high-quality lacquers, water-repellent ABS edges bonded with a water-resistant PU adhesive, as well as certified hardware that is machined in conjunction with longstanding partners. The surfaces are resistant to scratches, warping, mould formation, and high humidity.

The furniture is tested under extreme conditions in the in-house climatic chamber. Additionally, drawers and hinges are required to withstand up to 80,000 opening cycles. The PEFC-certified plant in Schenkenzell (PEFC/04-31-2357) manufactures the furniture according to the highest environmental and energy efficiency standards. Each piece undergoes a thorough quality inspection to guarantee functionality, surface quality, and a flawless finish.

Durable faucets – intelligent water consumption.

Duravit faucets combine precise technical functionality, durable materials, and sustainable technologies. They are made from robust brass and are equipped with low-maintenance ceramic cartridges. PVD-coated surfaces enhance scratch resistance and offer reliable protection against corrosion, even in high-use and regularly cleaned environments.

Before launching a product to market, the company rigorously tests all faucets through extensive endurance trials to ensure long-term washing comfort and functionality. Features like FreshStart and MinusFlow help conserve energy and reduce water consumption, all while maintaining a high level of user comfort. AirPlus technology enhances the experience by delivering a fuller, more pleasant water jet. As a result, these faucets offer lasting performance, visual appeal, and a seamless fit for bathroom designs focused on quality, sustainability, and longevity.

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