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The Bathroom Association has announced that Adroit Services has joined the association, marking a significant milestone as the first independent retailer to become a member.

Based in Buckinghamshire, Adroit Services has been delivering exceptional bathroom installations across the county since 1989. What began as a one-man enterprise has evolved into an award-winning family business renowned for its customer-centric service, technical expertise, and a deeply held commitment to three core values: Partnership, Integrity, and Quality.

With over 200 years of combined trades experience, the Adroit team is dedicated to helping clients achieve bathrooms that are both beautiful and functional, guided by expert advice, trusted products, and a seamless installation process.

Tom Reynolds, Chief Executive of the Bathroom Association, commented: “Welcoming Adroit Services into the Association is an exciting and important development. As our first independent retailer member, their joining signals the beginning of a broader conversation about how we engage with this vital part of the supply chain. The team brings a wealth of insight, and I’m confident they will help shape our future offer for independent bathroom retailers. We hope Adroit will be the first of many to join our community.”

The addition of Adroit Services follows the Association’s recent call to unite the entire bathroom supply chain, encompassing manufacturers, merchants, designers, specifiers, retailers, plumbers, and installers. By extensive industry-wide collaboration, the Association is seeking to overcome challenges and create a world where bathrooms are better for people and planet.

Emma Butt, Managing Partner at Adroit Services, said: “Joining the Bathroom Association is an important move for us, and we’re honoured to be the first independent retailer welcomed into the Association.

“We believe in delivering more than just amazing bathrooms; we’re here to build trust, raise standards, and support positive change in our industry. Partnering with the Association allows us to contribute to important conversations, connect with like-minded businesses, and ensure we’re staying ahead of the curve in delivering quality and compliance to our customers.”

Smiths Briten and Frontline Bathrooms have strengthened their joint sales force with the appointment of three new area sales managers, marking a continued commitment to customer support and regional growth.

Neil Game (pictured top) joins the business with over 25 years of experience in the bathroom industry, including senior sales positions at well-established and highly regarded organisations such as N Froy & Sons, Sanipex, Methven, and RAK Ceramics. Neil will be covering the South West region, bringing with him extensive knowledge of the KBB market and a deep understanding of showroom dynamics.

In the North East, Jessica Berry steps into the ASM role after spending the last seven years building and running a successful showroom for JT Dove. Her background in retail and customer-facing design sales brings a fresh perspective and valuable insight to Frontline and Smiths Briten’s trade partners in the region.

Completing the trio is John McGuigan, who will now cover Scotland. Having worked as a delivery driver for both a competitor and then directly with Frontline and Smiths Briten, John’s route into the sales team reflects the companies’ ethos of championing internal talent. A former soldier with the Royal Scots Dragoon Guards, John has spent the past five years immersing himself in the distribution side of the industry, gaining first-hand experience of the challenges and priorities of KBB retailers.

These appointments increase the external sales team to 11, one of the largest field-based support networks in the UK distribution market. The move also reinforces the close operational relationship between Smiths Briten and Frontline, which are continuing to integrate their service, sales and logistics infrastructures to deliver a unified experience for retailers.

Darren Allison, managing director Frontline Bathrooms and Smiths Briten, says: “This is about real investment in people, not just processes. We are backing our growth plans with experienced, knowledgeable sales professionals who know the trade and the regions they serve. At the same time, we are streamlining the way our two businesses work together, from logistics to customer service, to ensure our partners on the ground benefit from the combined strength of both brands.”

The news follows recent announcements around major logistics upgrades, including expanded delivery coverage, enhanced regional schedules, and the rollout of a new telephone system and ERP platform across both brands, all part of a broader strategy to create a smarter, more responsive platform for growth.

For more information or trade support, contact your local ASM or visit frontlinebathrooms.co.uk or smithsbriten.co.uk.

The Shower Lab has expanded its View Collection with the introduction of the View 21.2H – a frameless, double-hinged bifold panel system designed for elegant, space-efficient wet rooms. Once a bespoke solution, this innovative design is now available as a standard offering to bathroom designers across the UK.

Engineered for smaller bathrooms and multigenerational households, the View 21.2H brings a sleek, luxurious finish to wetroom layouts where space is at a premium. Precision-made from 10mm toughened safety glass, tested to EN12150 standard, each panel folds flat against the wall when not in use. This creates valuable space and removes the need for thresholds, reducing trip hazards and making it ideal for inclusive, accessible bathrooms.

Designed with functionality and elegance in mind, the panels feature solid brass hinges. These allow the glass to pivot both inwards and outwards, ensuring effortless use and maximum flexibility. Each unit can be configured for either left or right-hand openings and is available in a range of standard sizes to suit varied layouts.

Glass panels are finished with EnduroShield – a durable, clear polymer coating that forms a non-stick barrier against limescale and residue. This treatment keeps the glass water-repellent, easy to clean, and looking pristine. A dry-glazing system also ensures a minimal silicone finish, creating a modern aesthetic and leak-free installation.

Available in 10 premium finishes, including Brushed Gunmetal Grey, Polished Gold, Light Aged Bronze, and Matt Black, the View 21.2H adds a sophisticated edge to any bathroom. Designers can further customise with coloured or textured glass options, such as Satin Etched, Bronze, or Fluted styles.

Dileep Arulmoli, commercial & operations director at The Shower Lab, comments: “Unlocking the wow-factor in compact bathrooms requires innovatively designed products that effectively utilise the space without compromising on the overall aesthetic. Consumers with compact bathrooms should not have to sacrifice on quality either. Our View 21.2H design, originally a bespoke concept, is now an integral part of our frameless View Collection. The double-hinged bifold panels allow designers to create an opulent, space-saving wetroom in any bathroom that elegantly folds away when not in use.”

Bathroom-Review-The-Shower-Lab

For more information, email info@theshowerlab.com or visit www.theshowerlab.com

Duravit AG has published its 2024 Sustainability Report, setting out its firm commitment to climate neutrality and long-term environmental responsibility. The latest publication provides a detailed overview of the company’s sustainability strategy, goals, and ongoing preparations for compliance with the EU’s Corporate Sustainability Reporting Directive (CSRD).

At the heart of Duravit’s approach are five key areas of focus: climate, water, people, resources, and governance. A double materiality assessment, carried out with the support of consultancy EY and data platform Tanso, shaped the company’s focus in these areas. The process ensures that Duravit addresses both the environmental and social impacts of its operations, as well as the risks these factors pose to the business itself.

Bathroom Review 2024 Duravit Sustainability Report_

One of the most significant developments in this year’s report is the expansion of climate-conscious manufacturing. A new production plant in Matane, Canada, scheduled to launch in 2025, will be primarily powered by hydroelectric energy. It will also introduce electric roller kilns—a first for Duravit—marking a bold step forward for sustainability in the ceramics industry.

Sustainability is firmly embedded in our corporate strategy and continually evolves through close engagement with our stakeholders.

Duravit’s sustainability roadmap also aligns with the Global Reporting Initiative (GRI), ensuring international comparability and transparency. As an energy-intensive manufacturer, the company has pledged to achieve full climate neutrality by 2045, minimising its reliance on carbon offsetting.

Founded in 1817 in Hornberg, Germany, Duravit is a global name in designer bathrooms, operating in over 130 countries. The brand is recognised for its collaborations with top-tier international designers, including Philippe Starck, Cecilie Manz, and Patricia Urquiola.

The full 2024 Sustainability Report is now available to download here.

Ideal Standard launches i.life O collection designed by Roberto Palomba. The collection features a selection of ceramics, including basins and WCs, with soft, flowing curves that bring a sense of fluidity and balance to the bathroom space.

Vessel basins, available in both round and oval shapes, feature a slim, tapered silhouette that fits even compact worktops. Options with or without deck-mounted taps and overflow further enhance design flexibility, bringing a spa-like experience into the home.  

The i.life O collection is an ideal choice for homeowners seeking to create a timeless space with neutral tones and a minimalist aesthetic. The collection’s versatile components and lightweight design harmonise effortlessly. Coupled with veined marble tiling, it exudes quiet luxury whilst creating a calming and serene bathroom space. Or pair it with natural, textured walls or panelling in muted tones for an earthy, grounding effect. 

Roberto Palomba commented: “The round shape is an evergreen choice in interior design, symbolising harmony and balance. With i.life O, we have reinterpreted this timeless form to create a modern look that brings a sense of softness and serenity to contemporary bathrooms.”  

Paired with the elegant design is the HydroTwist advanced flushing technology, which redefines hygiene and efficiency by channelling water into a powerful vortex. This ensures maximum bowl coverage while using less water, helping to reduce overall consumption. Its completely rimless design, with no overhanging edges, makes cleaning effortless. The innovation reflects Ideal Standard’s ongoing commitment to sustainability, helping to reduce environmental impact in the home. 

Sven Ullrich, executive vice president marketing, product management and R&D at Villeroy & Boch, added: “The i.life O range is a prime example of how the combined strength of Villeroy & Boch and Ideal Standard drives innovation. By merging our teams’ expertise, we have leveraged our vortex flushing technology platform to transform the success of Villeroy & Boch’s TwistFlush® into HydroTwist® for the i.life collection, bringing outstanding flushing performance and hygiene to an even wider selection of products. 

Kitchen and bathroom brand Abode has announced the appointment of Peter Woodward as its new marketing manager.

Marking a significant step in the company’s strategic investment in talent and brand development, this staff appointment follows the promotion of Leanne Stansfield, who recently accepted the newly created role of digital and marketing director at Abode, to strengthen further the company’s communication strategies and senior leadership team.

Peter joined the company in July 2025. With an impressive track record in the KBB sector, following previous marketing roles at Jacuzzi UK, JT Ellis, and Harrison Bathrooms, he is well-known for executing impactful campaigns and strategic marketing initiatives throughout his career. Bringing a range of marketing insights and expertise to support the company’s ambitious growth plans moving forward, Peter will oversee the marketing team while driving the connection between the brand and its customers.

Peter Woodward, newly appointed marketing manager at Abode says, “I’m looking forward to joining the Marketing team at Abode at this exciting time, with ambitious plans in place. The brand has a fantastic reputation for quality and innovation. I’m excited to lead and implement marketing strategies that will enhance Abode’s market presence and build brand awareness, ensuring our products remain at the forefront of consumer choice.”

The latest organisational changes reflect the company’s desire to build on its success in delivering innovative, design-led kitchen and bathroom products. Leanne Stansfield, Digital & Marketing Director at Abode says, “I’m extremely pleased to welcome Peter to our growing marketing team. He brings exceptional knowledge and expertise from the KBB industry and other sectors. His appointment reflects our commitment to building a dynamic and diverse marketing function capable of driving meaningful growth. I am confident that Peter will make a positive and immediate impact within our business.”

Established in 2002, Abode is an award-winning designer and distributor of market leading kitchen taps, sinks, boiling water taps, and bathroom solutions.

For further information on Abode products, please contact: t 01226 283 434 | e info@abodedesigns.co.uk | w www.abodedesigns.co.uk

Get social with AbodePinterestFacebookTwitterLinkedIn #WaterTheWayYouWantIt

Roca Group has reached an agreement to acquire a majority stake, through its premium-segment subsidiary LAUFEN, in the Italian firm Antonio Lupi Design, a leading name in bathroom furniture. This alliance will drive the global commercial expansion of the Italian group, which will maintain its complete operational independence and identity while leveraging Roca Group’s international reach.

Founded in 1950 and headquartered in Stabbia (Tuscany), the Tuscan company has successfully combined artisanal know-how with business acumen, gradually building a reputation for quality and reliability. Its products are distributed in more than 80 countries. The group reached a turnover of €42 million in 2024 and has 100
employees.

With this operation, Roca Group strengthens its commitment to brands with a strong identity and leadership in design, integrating into its ecosystem a partner that combines artisanal tradition, technical innovation, and international prestige. Antonio Lupi will remain under the leadership of the founding family. He will continue to be managed from its headquarters in Stabbia, which also houses its main showroom, R&D centre, and production facilities.

“My brothers and I are excited about this alliance. We are convinced that this operation represents not only a great strategic opportunity, but also a chance to expand both in Italy and abroad, bringing benefits to both companies and to our customers, while securing a strong future for the company,” said Andrea Lupi, CEO of the Italian group.

For his part, Albert Magrans, CEO of Roca Group, stated: “The combination of Antonio Lupi, the undisputed global leader in bathroom luxury, with our premium division LAUFEN places us in a privileged position in the high-end market segment.”

Roca Group was advised on this transaction by Alantra, Baker McKenzie, KPMG, and Ethica Group on Antonio Lupi’s side.

https://rocagroup.com/

To highlight the new additions to its award-winning Qube range of modular, freestanding, and fitted bathroom furniture, Utopia has introduced a dedicated Qube brochure.  Available in print format, the brochure can be viewed online or downloaded from the Utopia website. It contains inspirational photography, including the recent Sandy Ecru, an on-trend and versatile new finish. It outlines other developments, such as additional worktop options in both the 22mm laminate and 12mm compact laminate ranges.

Also new to the Qube fitted collection and significantly enhancing its versatility is Taper, a knob handle available in Brushed Nickel, Matt Black and Brushed Brass, as well as a new size for the existing Orlo top-mounted handle.

Designed and manufactured in the UK at Utopia’s headquarters in the Midlands, the Qube Collection was voted Best Modern Bathroom Range in the 2024 Ideal Home Awards. Offering virtually limitless opportunities to design and create a unique combination, Qube also benefits from a simple ordering system and speedy 48-hour delivery at no extra charge.

Utopia Furniture Ltd, 01902 406402

www.utopiagroup.com

Bathrooms to Love by PJH has continued to build upon its recent Art Deco-inspired bathroom theme by unveiling a brand new brassware range, ‘Roda’.

Taking inspiration from the modernist Art Deco design movement, the new Roda range boasts clean, angular lines and a bold geometric form for striking aesthetics. It follows the launch of the statement ‘Deco’ washbowl, also inspired by Art Deco design. 

Available in three flawless finishes; Brushed Brass, Matt Black and Chrome, the Roda family consists of basin mixer taps, tall basin mixer taps, bath fillers and bath/shower mixers. Made from a solid brass body, the brushed brass range features a special PVD (Physical Vapour Deposition) coating, providing an incredibly hard wearing, reliable finish that is resistant to tarnishing and everyday wear. Meanwhile, the matt black range has an electrophoretic coated finish, a durable coating that also protects against scratching, corrosion and tarnish.

The deck-mounted Roda taps feature single-lever cartridges for smooth and streamlined operation, and the standard basin mixer tap is supplied complete with a waste. A recommended minimum water pressure of 1.0 bar applies to both basin mixer taps, while the two bath taps require a minimum pressure of 0.5 bar.

Guaranteed to make a bold design statement in any bathroom space, the striking Roda Brassware range’s sleek geometric form and fine angles combined with a luxurious finish, results in an opulent look perfect for contemporary bathroom projects.

Roda is the perfect partner for many of the basins in the Bathrooms to Love collection – including vanity basin units, vessel basins, one-piece basin worktops, and semi-recessed or inset basins.

With a Five-year Guarantee on body and finish, and a Three-year Guarantee on valves, the Roda Brassware range is available for Next Day Delivery, to store or home address, by ordering via the PJH Partners Portal. Or for further information on the Roda range, display deals or Bathrooms to Love showroom sales support, speak to your Regional PJH sales manager now.

Further information:

Bathrooms to Love by PJH: T: 0800 8 77 88 99  / www.partners.pjh.uk  / www.bathroomstolove.uk

The focus is shifting in contemporary bathroom architecture: atmosphere, material quality, and a harmonious overall concept are gaining the edge on pure function. The bathroom is becoming part of the architecture of the home – intentionally open, artfully staged, and meticulously designed. The Duravit Artisan Lines ranges are a perfect fit for this philosophy. They fuse comfort, functionality, and aesthetics to create a distinctive and expressive spatial concept.

The floor plan: space to make an impact A statement bathroom commences with the room and the floor plan becomes a stage: with open transitions, floor-to-ceiling structures, and asymmetric lines instead of a conventional room subdivision. Fluid transitions reveal zones for washing, bathing, and relaxation. Large areas create showcasing opportunities; elements such as freestanding bathtubs, frameless showers, or integrated washbasins set clean accents. At the same time, elegant solutions combining both individuality and functionality can be created in a small space, using for instance niches or plinths.

The colours: courage to be yourself

Colours influence the atmosphere of any room – including the bathroom. Creating moods, setting accents, and adding character. Whether bold and expressive or calm and minimalist: every nuance tells its own story. Tone-in-tone concepts generate harmonious depth, while targeted contrasts introduce tension and dynamism. This transforms the colour scheme into a personal expression.

Decoration: expressive details

Materials, light, and accessories complete the design concept. Textured surfaces, coloured faucets, or sculptural objects create intentional accents. Elements including natural stone, pigmented plaster, or matt metal add visual and tactile depth. Combined with plants, candles, or small design objects, the resulting bathroom not only hits all functional notes, but acts as an expression of an individual lifestyle.

Infobox:

The Duravit Artisan Lines combine ambitious design with exacting craftsmanship. The ranges are the product of longstanding expertise and manufactured from carefully selected materials. Products by international
designers lend the bathroom an individual, stylish touch.

  • Aurena by Antonio Citterio
  • Bento Starck Box by Philippe Starck
  • Vitrium by Christian Werner
  • White Tulip by Philippe Starck
  • Zencha by Sebastian Herkner